Business Strategy for Pharmacy2U to Expand in International Market

Project

EXECUTIVE SUMMARY
The study has been discussed on the strategy that will help the company in penetrating in
the international as well as local area of market. The report has also covered the entery strategy
that has given various option for expanding such as joint venture, licencing and franchising.
Along, with this the study has also defined the marketing strategy use by the quoted organization
such as 4 marketing P's and social media marketing that has contributed in attracting large
customer. In addition, to this the report has also discussed on HR strategy and operation strategy
that has been advantageous for the firm such as Specific and overreaching strategy that helps o
company in aligning the organizational and personnel aims so that it can be achieved in the
limited frame of time.
This report has been also discussed the financial strategies that Pharmacy2U company
need to adopt in order to expand their business in US market. In this context, the report has been
computed the projected profit and loss account, balance sheet and cash flow budget after
identifying the funds required to expand the business. The report has been also stated that
Pharmacy2U need $26000 to expand the business in US market, and they will acquire it from the
three main source. The source will be equity, debt and cash. lastly, this the report has been also
covered the break-even analysis of the company which also help them to increase their profit and
reduce their cost.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Presenting business strategy........................................................................................................4
Reflection...................................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
International market can be described as a geographical region that allow the company to
expand their business outside the local area. In simple, words it helps the organization to explore
the new area of the market that contributes in enhancing the efficiency of the company.
Moreover, it allows organization to sell their product and services outside the home country. The
main purpose of expanding in global market is that it allows the company to increase their brand
image that contributes in high sales (Watson and et.al., 2018). There are many challenges that are
faced by the business that are operating in international market such as culture, legal, political
that create conflict in thaw working of the organization.
The present report is based on Pharmacy 2U that is an online seller of medicine. The
company mainly detail in pharmaceutical retail product such as NHS repeated prescription
services as well as provide their customer with health tip advices. Currently, the organization
has focused on UK customer as there headquarter has been situated at Leeds, United Kingdome
in addition, to this it was founded by Daniel lee in 1999 (Paharmacy2U., 2021). The company is
mainly depended on the online market and provide their services through digital platform.
Furthermore, the company is operating in market of United States but has decide to
expand their business in US in order to attract more and more customer. As that will allow the
organization in enhancing their global presences in the competitive market.
Moreover, the study will discuss on the business plan of the quoted organization so that it
will company to develop business in selected market. The report will depict about the marketing
strategies and the human resources strategies of the business. Lastly, the study will also
recommend the organization for using the appropriate business techniques for overall
development in the market area.
MAIN BODY
Presenting business strategy
Business strategy can be defining as combination of various action that helps the
organization to attract the customer that contributes in improving the productivity of firm.
Along, with this it also helps company in coping up with the external and internal problems that
arise while conducting the business (Yuan and et.al., 2020). There is various business strategy
that has been used by Phramcy2U that are discussed in detail below: