Photographic Visual Essay on Louis Vuitton's 'Towards a Dream' Campaign
Added on 2023-06-07
10 Pages2002 Words314 Views
PHOTOGRAPHIC VISUAL
ESSAY
ESSAY
TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
INTRODUCTION
The fashion industry the world over is laden with couture designers who mostly get inspired
by very simple basic details of nature which talented photographers convert into virtual reality. The
pictures that get captured tell a vivid story, one that is filled with hidden meanings and symbols. The
following essay report will analyze the photographic visual by professional photographer Viviane
Sassen who embarkd upon an incredulous journey across nations for making the brand
advertisement of the world famous Louis Vuitton brand 'Towards a dream' (Arrivé, 2021). This
essay will review and analyze different attitudes reflected in the visual along with brand's styling,
design trends, and thematic story. It will also provide an overview of the advertisement campaign's
targeted audience with the inclusion of categorical demonstration if any. The essay will further
examine any hidden signs and symbols, key messages and insights that could be gained from the
media campaign's rationale.
MAIN BODY
Analysis of reflected attitudes
Louis Vuitton is popularly known as one the world's luxurious brand among others in the
fashion industry. It mostly appeals to the high end needs of elite women's bags that reflect a certain
streetwear creativity blended in with a French maison stylistic touch. But the same thing cannot be
construed as its standard signature brand message and this statement can be supported with the new
defining revelation that the iconic fashion brand has executed through its recent brand campaign
termed 'Towards a dream'. At first glance itself there seem to appear certain images that serve as the
signifier of various signified messages that not only depicts and embellishes the existing LV brand
but is also infused with aesthetic touches. One signifier is that of the contrasting new generation
mingling freely with the old monumental sites which signifies to the audiences that the brand is
more than what it stands for (Amatulli and et.al., 2018).
The fashion industry the world over is laden with couture designers who mostly get inspired
by very simple basic details of nature which talented photographers convert into virtual reality. The
pictures that get captured tell a vivid story, one that is filled with hidden meanings and symbols. The
following essay report will analyze the photographic visual by professional photographer Viviane
Sassen who embarkd upon an incredulous journey across nations for making the brand
advertisement of the world famous Louis Vuitton brand 'Towards a dream' (Arrivé, 2021). This
essay will review and analyze different attitudes reflected in the visual along with brand's styling,
design trends, and thematic story. It will also provide an overview of the advertisement campaign's
targeted audience with the inclusion of categorical demonstration if any. The essay will further
examine any hidden signs and symbols, key messages and insights that could be gained from the
media campaign's rationale.
MAIN BODY
Analysis of reflected attitudes
Louis Vuitton is popularly known as one the world's luxurious brand among others in the
fashion industry. It mostly appeals to the high end needs of elite women's bags that reflect a certain
streetwear creativity blended in with a French maison stylistic touch. But the same thing cannot be
construed as its standard signature brand message and this statement can be supported with the new
defining revelation that the iconic fashion brand has executed through its recent brand campaign
termed 'Towards a dream'. At first glance itself there seem to appear certain images that serve as the
signifier of various signified messages that not only depicts and embellishes the existing LV brand
but is also infused with aesthetic touches. One signifier is that of the contrasting new generation
mingling freely with the old monumental sites which signifies to the audiences that the brand is
more than what it stands for (Amatulli and et.al., 2018).
End of preview
Want to access all the pages? Upload your documents or become a member.