Why Physical Shopping Stores are Feeling the Heat of Online Shopping Innovation

Running head: PHYSICAL STORES AND ONLINE PLATFORMS
"Why Physical Shopping Stores are Feeling the Heat of Online Shopping Innovation"
[Aldi Australia]
Name of the student:
Name of the university:
Author note:

1PHYSICAL STORES AND ONLINE PLATFORMS
Table of Contents
Task 1:.............................................................................................................................................2
1. Background of the selected business:......................................................................................2
2. Explaining the business problem or challenge:.......................................................................3
3. Ideas to address the problem:..................................................................................................3
4. The required solution to realize the suggested idea:................................................................4
5. Checking where does the idea sit on the entrepreneurial lifecycle:.........................................5
Task 2:.............................................................................................................................................6
1. Role of Project Management in realizing this solution:..........................................................6
2. Project management structure and approach appropriate in meeting the challenges of
delivering this solution:...............................................................................................................7
3. Organizing the project team:...................................................................................................8
3.1 Outlining the required skills inside the company/organization:......................................10
3.2 Identifying the needs for outsourcing:.............................................................................11
4. Identifying the changes in team post-completion of the project:..........................................12
Conclusion:....................................................................................................................................13
References......................................................................................................................................14

2PHYSICAL STORES AND ONLINE PLATFORMS
Task 1:
1. Background of the selected business:
Aldi is being chosen as the choice of organization for this task. The reason for the
selection is to highlight a scenario which is also an issue for the supermarket brands like Aldi in
Australia. Australia is one of the very demanding markets for the global retailers. The presence
of Aldi in Australia and a possibility of Lidl’s inclusion also just suggest the highlighted fact.
Woolworths and Coles have had a duopoly of the market and have been immensely successful in
this country. However, the market is reaching the saturation stage for the kind of formats these
supermarket brands follow (Knox 2015).
The existing formats are being challenged by an incrementing use of the internet for
shopping. Customers in specific he Millennials have a larger drift towards the online shopping
mode. The changed lifestyle of citizens especially the young age people is probably the reason
behind such drift. People falling under the age bracket (14-35) are known for incremented usage
of internet. People aged (35-45) do also prefer using the internet in needful situations (Siraj et al.
2015). The use of the internet is a social trend at the global level. Probably, this has attracted
firms with a new strategy which is also appealing to the global audience. Amazon is one of those
names which has steered the online platforms and has the largest number of online customers
(Lim et al. 2016). The incrementing uses of online platforms have somehow hampered the
footfall at the physical stores. Customers especially the Millennials prefer shopping online on
most occasions. It means Millennials, in particular, have due regards for online shopping (Lim et
al. 2016). This is an issue not only because the footfall at physical stores is getting hampered but,

3PHYSICAL STORES AND ONLINE PLATFORMS
also that Millennials are the future customers. Millennials are expected to dominate the list of
customers contributing a maximum to the shopping growth (Bilgihan 2016).
The study is thus aimed at addressing the online shopping platforms as an issue for the
supermarket industry and the brands like Aldi. The study also suggests a few ways to cope with
the challenge to maintain the competency level.
2. Explaining the business problem or challenge:
The escalated issue is a challenge to the supermarket brands including Aldi operating in
Australia. Customers, in particular, the Millennials are the biggest admirer of online shopping
culture. This is indeed a worry as they are giving preference to another mode of shopping on the
existing traditional shopping format. Millennials, in particular, used to have a very engaging
schedule. Some of them are busy with their study where others with the jobs or businesses. This
means the online shopping zones have just hit their core beliefs. It conveys a message to them
that they need not worry about how to find out time for shopping. They can rather easily avail it
with a never before experience through the online shopping platforms (Nichols, Raska and Flint
2015).
3. Ideas to address the problem:
Now, this is important to know that how can the competency level be increased. Few
changes to the physical layout of the stores and enhancement in customer service standard can
play the effective roles to serve the identified purpose (Marchini et al. 2015). In terms of making
changes to the physical layout, products can be designed on shelves in a way that it gives a close
to the experience of online shopping styles (Marchini et al. 2015). Customers are explored to a
wide range of similar products but, from the different brands on the same page. This is why they