Phyto Partners and Segment Analysis

Running head: PHYTO PARTNERS AND SEGMENT ANALYSIS
Phyto Partners and Segment Analysis
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Phyto Partners and Segment Analysis1
Introduction:
The usage of Cannabis or Marijuana has been illegal in the country America for a very long
time. Under the Federal law, the possession of Cannabis is illegal and punishable, as propounded by
the Controlled Substance Act of 1970. According to this act, even the medical use of the same, in
spite of containing high potential use, was banned in the country. However, in the past few years,
the legalization of Marijuana, in various parts of the world, especially, the legalization of Cannabis
in Canada, has influenced the legal structure of the country. Therefore, although the medical and
recreational use of the Cannabis is banned, but at the state level, the use policies, regarding the
usage of Cannabis, for both Medical and recreational purpose, vary greatly. The medial use of the
Cannabis is legalised across 33states of the country including Columbia, and the recreational use of
the same is legalised over 10 states, including Colorado, Vermont and Washington. Further, the
policy is observing a rapid expansion. Recently, the state of Oklahoma, which was primarily known
for its conservative nature, saw the legalization of the medical usage of Marijuana, in the year 2018
(Grant. 2016). There are three factors that explain the legalization of Marijuana.
New Adoptions Add to the Legitimacy of Marijuana Reforms:
The changes in the adoption of the policies regarding the usage of marijuana and the
restrictions on the practice of the same, varies greatly from state to state. The US government has
viewed that the negative outcomes of the legalization of the, marijuana law, has got lessened with
time and with liberalization of the laws. Therefore, the state governments of the country is observed
to have been legalising the medical laws to practice a proper care treatment for the people of the
nation, and has observed that the legal changes of such kind has appeared to be more palatable and
less extreme to the inhabitants of the states, which has further made conservative countries like
Oklahoma, made the practice legal (Parker. 2018).

Phyto Partners and Segment Analysis2
Changes over Time:
Not all medical laws’, followed by then sates of the country are similar in the manner.
While, some of them have legalized the availability of the substance in the dispensaries, others have
made it leak to grow them, at the home yard for the same purpose. Therefore, over time it is seen
that the laws have become more restricted in some ways and less restricted in other ways (Parker.
2018). This shows that the practiced of the usage of the substance can be continued in many ways,
which has furthered the adoption of the marijuana laws in many of the states of the country.
State Adoptions Lead to Pressure to Change Federal Policies
The researches on policy jurisdiction, has shown that the incorporation of the marijuana law
in one jurisdiction, has influenced the changes in the policies and the adoption of the same, in the
other countries as well (Parker. 2018). Therefore, the continuous adoption of the same and the
changes in the state policies or the laws, have put a pressure on the federation law of the country
and t5he country is seen tri have made changes in its federation law, regarding the same.
Therefore, all these have led to the expansion of the usage of the substance across the
country many organizations have seen to have been marketing the products and gain extreme
profits. Therefore, in the following essay, the company, Casa Verde, a start- up company, of the
country America, with specialization on Cannabis industry, is reviewed and analysed and further, a
Segment Analysis on the same company has been presented.
Casa Verde Capital:
Casa Verde Capital is one of the dominant capital firm in the country, with its pivotal focus
on the Cannabis industry. However, along with this, the firm is also focusing upon the other related
business ventures. It is a start- up company which is specialised in the Cannabis industry, and now
expanding in the fields of growth capital, investments and seeds. The expansion of the industry is
supported by its investments in the fields of legal “pick and shovels”. The company has also