Eco-Fone InTROducTION 3: Smartphones in the UK

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REPORT FOR ECO-FONE

Table of Contents
INTRODUCTION........................................................................................................................3
1.Analysis of Issues for Eco-Fone Smartphones..........................................................................5
1.1 An Overview of the Mobile phone market in the UK........................................................5
1.2 Forecasting the UK Adult Smartphone use .......................................................................6
1.3 Smartphones - A potential market for older customers......................................................7
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table.......................8
1.5 Costs of a New Building....................................................................................................9
1.6 Testing the Possible Difference in Net Takings in the Two Shops..................................11
1.7 Customer Satisfactions.....................................................................................................12
1.8 Quality Procedures...........................................................................................................13
1.9 Conclusions & Important Findings..................................................................................14
REFERENCES...........................................................................................................................15

INTRODUCTION
Eco-Fone is the company that sells smartphones and accessories in United Kingdom. It
has two shops one in Putney and another one is in Richmond (Lumber and et. al., 2017).
Currently, it is not selling laptop and tablets. In 2014 it has set up its shop in United Kingdom.
Present report will be focused on overview of mobile phone in the market of UK. It will
include current operations that will be carried out at the two shops in United Kingdom. It also
emphasizes on the discounted strategy that will be followed by the company for satisfy needs
and wants of consumers. Furthermore, it will include facilities that will be provided by
company to its consumers.

Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
Smartphone is becoming an essential part of every person's life in UK. It is using for
playing games, doing online business and many more things that will become easier in the
present scenario. It helps in enabling faster network that will emphasize on easy
communication between people in the country. According to the survey that will be conducted
more than 34 percent of adults in UK are using smartphones (Torres and et. al., 2015). After
ending of a day 78 percent of adults are checking their phone before going to sleep that will
create impact on their eyes. Children whose age is between 16-24 years old are using
smartphones 100 times a day and 12 percent of age group between 16-19 years view it 200
time daily.
Age group between 16-75 year will use smartphones very often and 49 percent
between 16- 24 year old were using smartphones daily. Most of the people are also using
phones while crossing roads and 53 percent use while walking on the road. By seeing this
response from consumers it will be practised for changing behaviour of consumers towards
smartphone. In UK youngster are more engaged with smartphone that will create bad impact
on their health as well as personal life. It is recommended by doctors that children between age
group 16-18 years will have to take sleep of nine hours as it is the stage of growing that require
sufficient rest otherwise it will lead to obesity among them (Jacobs and et. al., 2017).
Smartphones in UK is destroying life of people as they are more addicted to it that will have
greater impact on their lives.