Ethics in Advertising: Unethical Advertisements from the 1940s and 1950s

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Principles of marketing management
PRINCIPLES OF MARKETING MANAGEMENT
Ethics in advertising
JULY 22, 2019
Student details:

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Principles of amrketing management
Ethics in advertising
Advertisements from the 1940's or 1950's which would not be considered ethical today
In the advertisements, ethics plays a very crucial role by relating the purpose of advertising and
the nature of advertising with the ethics of peoples in the ethical aspects of their health and social
concern. During 1940s and 1950s, there were some advertisements that were ethically wrong and
ethically not accepted nowadays. The examples of these unethical advertisements are the
advertisement of tobacco as promoting health, and advertisements of Coca Cola. In the
advertising of tobacco, they used the profession of doctors and showed that many of doctors used
tobacco in their daily life to stay healthy. In the advertisement, they showed that they performed
a survey with professional doctors and asked them that what cigarette do they smoked and which
brand they used to smoke cigarette. By using the survey, they open up about the Camels costlier
tobaccos brand name in their advertisement. They had used the name of T-zone for the taste and
throat to suit camels for a person. By the use of survey, they showed that doctor’s preference was
Camels to stay healthy and to perform their duty towards their patients and society (Jackler &
Ayoub, 2018). While smoking tobacco is injurious for health. It causes many hazardous illnesses
to the peoples such as cancer, lungs diseases like COPD, heart and kidney diseases (Kitts, 2019).
Similarly, in the advertisement of the Coca Cola, they had used Karl Langerfeld a fashion
designer for their advertising. During the advertisement, Karl Langerfeld had claimed that to lose
80 pounds on a diet major attribution would went to diet coke used by him. He claimed to drink
all the day to maintain his fitness nothing else. It was a wrong message for all the women who
wanted to maintain their fitness. This advertising was showing that dieting is conventional and
for this the better way to maintain thin and attractive body diet coke was the better option
(Roose, et al., 2018).