Influence of Sustainable Energy on Business Performance PDF

The Influence of Sustainable Energy on Business
Performance through Advertisement Case
study:
“King Abdullah II Industrial City”
أثر الطاقة المتجددة على أداء الأعمال من خلال الإعلان!
"الشركات الصناعية العاملة في مدينة الملك عبد ﷲ الثاني الصناعية"
Prepared by:
Basem Ghazi Jaber
Supervised by:
Dr. Hebah H. O. Nasereddin
Thesis Submitted in Partial Fulfillment of the Requirements for Master
Degree in Electronic Business
Department of Electronic Business
Faculty of Business
Middle East University
Amman - Jordan
June, 2017

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Dedication
This thesis is dedicated to my family, my father
Ghazi, my mother Wafa, my brother Taher, my sister Noor, my uncle Hani and to
my future wife Rawand, and to my lovely
Friends who helped me to undertake this project.
No words can show my appreciation and thanks to all of the above.
Acknowledgments
I am sincerely grateful to Dr. Heba Hasan Nasereddin, whose guidance enabled me
to complete this work. In fact, it would not be possible to complete it without the
kind assistance and support of the department’s doctors such as Dr. Sameer Al-
Jabali, and Dr. Abdel-Aziz Ahmad Sharabati
Finally, thanks to the examination committee for giving much of their valuable

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time reviewing and discussing the material of the study.

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Table of Contents
Title ..........................................................................................................................
I Authorization ..........................................................................................................
II
Examination Committee’ Decision ........................................................................
III Dedication .............................................................................................................
IV
Acknowledgment ....................................................................................................
V Table of Content ....................................................................................................
VI List of Tables ......................................................................................................
VIII List of
Figures ....................................................................................................... IX List
of Appendices .................................................................................................. X
Abstract .................................................................................................................
XI الملخص .........................................................................................................
XII
Chapter one ................................................................................................................
1
1.1 Background .................................................................................................
1
1.2 Study Aim and Objectives ..........................................................................
2
1.3 Study Significance and importance ............................................................
2
1.4 Problem Statement ......................................................................................
3
1.5 Study Hypotheses ........................................................................................
4
1.6 Study Model ................................................................................................
5
1.7 Conceptual and Operational Definitions.....................................................
5
1.8 Study Limitations .......................................................................................
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1.9 Study Delimitation ......................................................................................
6 Chapter
two ............................................................................................................... 7
2.1 The Theoretical Framework .......................................................................
7
2.2 Previous Studies ........................................................................................
13
2.3 What Differentiate the Current Study from Previous Studies ..................
26
Chapter Three ..........................................................................................................
27
3.1 Study approach and Design ......................................................................
27
3.2 Study Population and Sample ...................................................................
27
3.3 Study Tools ...............................................................................................
27
3.4 Data Sources .............................................................................................
28
3.5 Demographic Analysis .............................................................................. 30
Chapter Four ...........................................................................................................
33
4.1 Introduction .............................................................................................. 33
4.2 Descriptive Analysis of Study Variables .................................................
33
4.3 Relationships between Variables .............................................................
38
4.4 Study Hypotheses Testing .......................................................................
38 Chapter
Five ............................................................................................................ 44
5.1 Results Discussion ................................................................................... 44
5.2 Conclusion ................................................................................................ 45
5.3 Recommendations ....................................................................................
45
References .................................................................................................
47
Appendixes ............................................................................................... 53

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List of Table
Table (3-1) One-Sample Kolmogorov-Smirnov Test for All Variables ............
29
Table (3-2) Reliability of Questionnaire Dimensions ......................................................
30 Table (3-3) Distribution of the Study Sample by