SWOT, PESTLE and Porter's Five Forces Analysis of Pick Your Style Ltd.

Introduction to
Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
SWOT Analysis..........................................................................................................................3
PESTLE Analysis........................................................................................................................4
Porter's Five forces competitive Analysis...................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business is an organisation that engages in commercial activities to earn profits and
overall objective of the organization. It can be any entity such as sole proprietorship, partnership
or any company. For any business, it is required to analyse internal as well as external
environment for planning the strategies, making decisions and identify the opportunities in the
market to take advantage of. There are various frameworks to evaluate the performance of
business and take corrective measures to improve it. Start up businesses such as any private
limited company needs to analyse the domestic as well as global market to make the business
functional. They have to face competition in the market to increase customer base and market
share (Garg and et. al., 2022). The following report will cover the SWOT Analysis, PESTEL
Analysis and competitive analysis by porter's five forces model, of a start-up retail business that
is named as Pick Your Style Ltd. (and will deal in fashion, sewing patterns & clothing business,
such as fabric linen, oilskin and woollens) to make it operational and expand its operations by
analysing the internal strengths and external factors' impact on the organization.
TASK
SWOT Analysis
It is a strategic planning method used to analyse the Strengths , weaknesses, opportunities
and threats for the business to evaluate its performance and take corrective measures to improve
it by adopting suitable strategies to face the competition and make it survive in the market
(Satapathy,Mishra and Realyvásquez Vargas, 2022). The following is the SWOT Analysis of a
start-up business Pick Your Style Ltd. that is going to create operations in the future :
Strengths
 Geographical advantage : Due to the
popularity of clothing business in UK
market, the chosen fabric business of
the company has a strong market to sell
its products.
 Manufacturing Process : Pick Your
Style Ltd. will have the production
process advantage due to its perfect
Weaknesses
 Sources of Funds : As it is a start-up
business and a limited company, it
cannot raise more capital from the
general public. It can raise funds from
private equity investors such as venture
capital, angel investors, loans etc.
 Weak brand name : As Pick your
Style Ltd. will be new in the market,