The present assignment is based on the Marketing Communication in an organisation, in the context of Travelodge.

Marketing Communication Assignment - Travelodge

This document discusses the benefits of integrated marketing communications, the elements of the promotional mix, and Travelodge's brand recognition strategies. It also explores the key message and target audience of Travelodge's video campaign, as well as how 'AIDA' was incorporated in the campaign. Additionally, it suggests a method for gathering feedback and concludes with an overview of Travelodge's quality products and services.

Management and Organization

1 Travelodge’s video campaign Student ID: Module code: Module title: Introduction 3 Main contents 3 Benefits of integrated marketing communications 3 Two elements of the promotional mix 3 Promotion mix element use by Travelodge 4 Channel used by Travelodge to increase its brand recognition 4 The key message in Travelodge's video campaign 4 The key target audience of the video campaign 4 Use of AIDA marketing theory 5 The method used by Travelodge to collect the feedback 5 Conclusion 5

Module code: Introduction 3 Use of AIDA to promote Travelodge's video campaign

Integrated Marketing Communication Assignment Solved

RUNNING HEAD: Marketing Communication 0 Marketing Communication 1 Travelodge Marketing Communication (Student Name) 11/19/2018 Part 2 2 Introduction 2 Promotional Mix 2 Promotional Mix adopted by Travelodge 2 Channels of Marketing 3 Key Message 3 Target Audience 3 AIDA 3 Method of Feedback 4 Conclusion 4 References 5 Part 2 Introduction Integrated marketing communication refers to integrating the brand promotion methods to promote a particular product or brand among targeted consumers. It is one of the effective ways to introduce a new product in the market which

Integrated Marketing Communication Refers to int Marketing Communication'

This report discusses the importance of marketing campaigns and the Promotional Mix theory. It explains the promotion mix element and AIDA model used by The Body Shop to promote their animal testing campaign. The report also covers the key target audience, promotional channels, and methods to measure the effectiveness of the video campaign.

Marketing Communication Assignment - Travelodge