Pinterest: Life Style Ideas

This presentation provides an overview of Pinterest, an image-based social website that allows users to collect, organize, and share visual content. It covers the architectural features of Pinterest, data collection, impact on users and companies, comparison with Google+, popularity areas, and problems. The presentation concludes that Pinterest competes with a variety of other social platforms, online advertising organizations, and e-commerce marketplaces and has wide popularity in various regions across the globe.

PINTEREST:
L I F E S T Y L E I D E A S

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INTRODUCTION
Pinterest was first introduced as an
image based social web site in the
year 2010. After nine months of
launched they had almost 10,000 user
and an iPhone application was
launched to attract more users in
March 2011.

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Architectural features:
Pins
• : pins are the most important elements of the
application. It can be considered as a basic build
of the Pinterest. The pins are posted by users
and the process is called pinning. The user who
post the pins known as pinner (Simpson and
Mazzeo 2017). Like other social networks, users
are able to like and share the pins. Every pin
also contains several metadata as source,
content in commend, amount of repins,
quantity of comments, figure of likes and a
unique pinch number.
Pin boards
• : It is also a one of the most common
terms of Pinterest. Pinboards are
themed collection of pins. Each board
referred with a unique category as food,
drink, animals, education and many
more. The pinboards duplicates the
definite world concept of descriptions
on a photograph album.
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Data collection
• Pinterest stores their user details in a
discriminate database. The dataset
comprises operator exhibition
designation, account arena, outline
portrait, amount of groups, amount of
groups, quantity of boarding, quantity of
pins, sheets, silhouette website,
Facebook knob, Twitter handle, place,
pins, and likes.
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Impact on the operator and
company:
• Pinterest was launched in March 2010 by
the CEO of the company Ben Silbermann.
It gained a huge amount of popularity with
in a year. According to the CEO of the
Pinterest, their main mission is to assist
users discover the contents they love and
inspired them throughout their daily life.
The main concept of Pinterest is to collect,
organize and share visual contents (Forte,
Hall and Zarro 2013)

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comparison between Google+ and
Pinterest
The organizations gain a huge amount of
capita from mobile advertising. IDC
estimated advertising spend around 170
to 180 billion per year (Lewallen and
Behm-Morawitz 2016). The mobile
advertising trend is also growing rapidly
due to the over popularity of the phones
and internet connections.
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Estimated MAU’s
• Users are frequently stay active as
Pinterest has more monthly active user
than linked in and twitter. Vast amount
of visual contents are attracting many
users and content creators. The
interaction between users and creators
are the main reason behind the report.
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Popularity areas:
• From a popularity distribution analysis,
Pinterest popularity areas are identified
across the world. It has been found that
majority users are located in USA, Brazil,
UK, Europe and India. Minimal amount of
user located in china, Russia and Africa.
Pinterest is also falls under the top most
popular social network in the USA,
Canada, Brazil, UK, Europe and India.
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Problems:
• Pinterest, a billion dollar community web, has been awe-inspiring pigeonholed by
connected presses as a women-centered societal media. Conferring to Johanna
Blakely, Community media counterbalances gender when it arises to promotion
demographics. Some workers endorse debatable and body/beauty ideals complete
pinning and re-pinning images. On the other hand, users post plain pictures. This type
of community matters are completing the corporation. A study investigated the
foundation URLs of a accidental sample of 5.5 million pins and initiate 1,322 (0.024%)
sole malware pins (Chang et al. 2014).
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Conclusion
• There are several social network site which are heavily populated across the world.
Pinterest compete with variety of other social platforms, online advertising
organizations and e-commerce market places. It has wide popularity in various region
across the globe.
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Thank You
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