Inika Organic Liquid Foundation

PITCH OF A PRODUCT
INIKA: ORGANIC LIQUID FOUNDATION

Introduction
• In the world of people
carrying an attitude of
looking perfect all the time,
make up has been one of the
developing industries and
this has led to describe one of
the most special products of
Inika which is an Australian
Brand dealing in cosmetics.

Business Overview
Organic Liquid Foundation
• Business: Cosmetics
• Problem: The main issue with the former
foundations and other base cosmetics were
that it used to create some itching and
dullness when applied to sensitive skin.
Though the problem was not experienced by
al the users but the sensitive skin ones,
suffered a lot due to the itching and rashes
which arose in their skin. This was due to the
harsh chemicals used in the product.

Business Overview
• Unique Selling Point: The unique selling point of the
product is the components used in the product such as the
organic ingredients, and other extracts of the fruits and
vegetables.
• Reason: The consumers built up an impression that the
product range of Inika is not accurately tested which
results out to bring on itching and rashes on skin.