This presentation highlights the importance of developing a pitch and fulfilling obligations in pitching and negotiation. It discusses the potential outcomes of a pitch and ways to achieve a competitive edge. The steps involved in developing an appropriate pitch and the issues that can occur are also explored. The presentation emphasizes the importance of maximizing opportunities, grabbing the attention of the audience, and sharing passion through an effective pitch. It also provides insights into fulfilling obligations from a pitch and identifying target markets. References from books and journals are included.