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Marketing Mix - Place strategy of Pizza Hut in Australia

   

Added on  2020-03-16

4 Pages634 Words191 Views
Running head: PLACE STRATEGY OF PIZZA HUT IN AUSTRALIAPlace strategy of Pizza Hut in AustraliaName of the StudentName of the UniversityAuthor note

1PLACE STRATEGY OF PIZZA HUT IN AUSTRALIAPizza Hut is one of the well-known restaurants in Australia serving Pizza to customers allover the world (Australian food history timeline 2017). The brand carries out its distributionstrategy by means of franchisee system. However, the company has both dine-in andtakeaway stores for the consumers (Order.pizzahut2017). The company is growing itsoperation in a way to compete successfully with Dominos, the next big giant of pizza. Thecompany was incorporated in 1959 and since then the company is growing continuously(Image.slidesharecdn 2017). The company has around twelve dine in restaurants in Australiaserving varieties of pizzas. It also serves a la carte as well buffet options available in dine inrestaurants. This is missing in the outlets of its competitors Dominos (Business InsiderAustralia 2017). The company is aiming to increase its dine in restaurants compared to itscompetitor Dominos (Dominos 2017). The brand also holds a 10 percent takeaway outlets forthe consumers out of its 4 billion brand value. The company is also strengthening its networkover Australia by increased investment and management. A total of 27- stores are operativein Australia including both dine-in and delivery units (Encyclopedia 2017). Technologicallytoo Pizza Hut is better than Dominos in both its online and mobile ordering system. Thecompany has also recently implemented a new virtual waiter system to enhance their orderingcapabilities (NewsComAu 2017). They are continuously innovative in its online portals toserve the best to the technology savvy customers of Australia. This made Pizza Hutmaximum searched restaurant in Australia in internet. It also has Total Mobile Access whichis different and use friendly compared to Dominos (ABC News 2017).

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