Placement Project: Savoy Hotel - Projects on Engagement & Services
VerifiedAdded on 2022/12/17
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Project
AI Summary
This student's placement project is centered on the Savoy Hotel and encompasses a range of initiatives designed to enhance various aspects of the hotel's operations. The project includes an employee engagement calendar designed to improve employee satisfaction and commitment through workplace activities, tournaments, and team-building exercises. It also delves into food and beverage upselling strategies, analyzing product, place, price, and promotion for both food and beverage offerings. Furthermore, the project explores the creation of a personalized afternoon tea experience, a banquet breakout concept, and a client appreciation event. The project also analyzes guest reviews, providing an action plan to address negative feedback. The assignment demonstrates an understanding of key management and marketing concepts within the hospitality industry.
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