Effective Marketing Strategy of Tesco - Assignment

Added on - 06 Jun 2020

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PLAN FORCREATING VALUE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P .1. Relevant theoretical concept and justifying its relevance to the organisation selected......1P.2 Reviewing and providing examples within Tesco as how the theoretical concept explainsthe creation of value of customers..............................................................................................3P.3. Justify CRM OR KRM or Social Media and multichannel marketing as method forwinning ad retaining customers..................................................................................................5P.4. Design a full CRM or Social media marketing initiative appropriate to Tesco organisationin winning and retaining customers............................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONIn this documentation, this assignment defines that, Tesco company need to utilseeffective marketing strategy in order to sustain in the market in efficient manner and providesappropriate approaches in respect to development of customer values in the firm and impressiveplan of marketing in the industry as well. Moreover, this study also describe about utilisation ofapproaches of relationship marketing, service dominant logic and business networking by whichorganisational marketing professionals can improve the sales and customer relationship in themarket efficiently. Apart from it, the company also need to utilisation of modern marketingconcepts such as social media marketing and customer relationship management approach inorder to create effective engagement with customers in order to raising sales of the businesseffectively.TASK 1P .1.Relevant theoretical concept and justifying its relevance to the organisation selectedTheoretical marketing concept:Marketing concept is most necessary part for Tescocompany in order to make promotion of its all retail product and services effectively. Themarketing concept of the company defines that, they must have proper planning about promotetheir product and services of the business in order to make them more efficient in the retailindustry. The company need ton apply modification in some of its areas by which they can makeproper development its marketing concepts effectively. The marketing concept of the business isconcerned about some essential activities in the organisation in order to increase the sales of thecompany in more efficient manner(Mele, Russo Spena and Colurcio, 2010). The marketingconcept of Tesco firm includes some important marketing parts such as Advertising, publicrelationship to make positive impact on customer mind in effective form. Moreover, marketingconcepts is a gourp of activities of the company towards organisational product and services bywhich the marketing manager of the enterprise can make promotional activities of their newexisting product and services in the market in more efficient form. The company need to utiliseproper marketing concept and identify the key criteria of the business by which they can makedevelopment in its business in more efficient sort.Customer relationship:Relationship marketing is also one of the major concept of thebusiness by which the company ca make effective formation of customer relationship with them.They need to make development in some of the areas by which effective customer relationship1
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