Plan Implement And Manage Mainstream Assignment

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SMMMSM502A
PLAN, IMPLEMENT AND MANAGE MAINSTREAM
SOCIAL MEDIA MARKETING STRATEGIES
502A Assessment Task 2 - Project Template v2

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ASSESSMENT TASK 2 SOCIAL MEDIA MARKETING STRATEGY &
IMPLEMENTATION
CONTENTS:
 STAGE 3. Implementing Your Strategy
o 3.1 Implementation Plan
o 3.2 Approval & Reporting Process
o 3.3 Audience Feedback Procedures
o 3.4 Social Media Management Tool Selection
 STAGE 4. Launching Your Campaign
o 4.1 Launch Campaign
o 4.2 Social Media Report
o 4.3 Presentation to Stakeholders

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3.1 IMPLEMENTATION PLAN
Social media
network
Buyer stage
campaign Tasks required Task owner Start date Due date Resources
required
Facebook Decision making
assistance
Creation of factual data through
proper market and sourcing
researches
The third party
research
organization 10.10.2019 20.10.2019 Internet searching,
market research
Creations of proper advertising
campaigns to provide more value
to the campaign
The SEO
campaign
development
team
20.10.2019 30.12.2019 Video cameras,
software
Development of pages that can
help customers identify more
with the organization
The
organizational
teams 30.12.2019 3.3.2020 Social media
access
Instagram Awareness
Creation
Creation of strong value
proposition data The value
promotion team 11.10.2019 16.10.2019
Market research
tools, inventory
management
software
Formation of effective value
oriented campaigns
The Social
media
marketing team 18.10.2019 20.10.2019
Social media page,
IT teams, video
creators
Creation of brand value within
the site
The brand value
team
(Wesfarmers) 20.10.2019 20.1.2020 Brand projection
and value creation
tools

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3.2 APPROVAL & REPORTING PROCESSES
Budget and strategy approval process
The entire budget creation process would need to incorporate the value of the entire campaign in monitory terms.
The budget in accordance of the value proposition need to be developed. The entire budget concerning the two
networks selected and the budget for each separate social network sites would need to be calculated. A budgeting
team would need to be created for the formation of the budge. They would consider both facebook and instagram.
The budget strategy would include calculating budget for each separate functional stages of the campaign. This
campaign would be very important for deciding the budget. For Facebook the total cost would be around 30000 AUD.
For instagram the total campaign budget would be 20000 AUD
Reporting process
The budget would first be formed by the budgeting team. The team would then forward the budget to the senior
management for approval. The finance team would help the management for making the decision for approval of the
budget. The reporting process is important for the formation of essential values in regards to the advertising
campaigns and the budgetary implicatons.

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3.3 AUDIENCE FEEDBACK PROCEDURES
Mainstream network: Instagram
Positive comment Negative comments Offensive /
spam comments
Example
Customer is happy about
the value that is being
provided by the
organization.
Customer is unhappy
about the customer
service received.
Customer is abusive in
the social media page
Recommend
ed response
and/or
action
The page admins thank
the customer for the
feedback and provides
more information about
the products
The customers query
more into the issue that
has triggered the
unhappiness among the
customers. More help is
offered.
The page removes the
content and sends the
customer a message
asking to state the
concern in formal
language and offers
further assistance

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3.4 SOCIAL MEDIA MANAGEMENT TOOL SELECTION
Social media
network
Management
tool Price Key features Benefits Compatible?
(Yes/No)
Selected for
strategy?
(Yes/No)
Facebook Eclincher and
Buffer
Eclincher:59 USD
per month
Buffer: 65 USD
per month
• Social engagement,
client support, auto
posting , audience
engagement
Both the tools have the
ability to improve the
audience reach and
engagement of the social
networking sites
YES YES
Instagram Hootsuite and
eclincher
Hootsuite: USD 45
USD per month
Eclincher:59 USD
per month
• Social engagement,
client support, auto
posting , audience
engagement
• Influencer search
The tools are effective in
understanding user
engagement value in the
Social networking sites. It
is important in terms of
understanding the
audeineces
YES YES

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4.1 LAUNCH CAMPAIGN
Campaign 1 Screenshot Campaign 2 Screenshot

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4.2 SOCIAL MEDIA REPORT
Social
media
network &
campaign
Primary KPI
& Target
(24 hours)
KPI Result
(24 hours) Campaign evaluation Key learnings Recommended
strategy revisions
Recommended
testing
Facebook
Decision
likes, shares 1000 likes and
reactions
The campaign was very
effective in various cases. It
is important to understand
that it was achieving the
approval of the target
markets
The customers are more
inclined towards buying
more organic products. The
customers were more
inclined towards finding
what’s best for them.
The strategy should
incorporate more
information about the
sourcing of the products
The important factor is to
consider the impact of
product promotion on the
customer decisions and
implement the same
The campaign should focus
on showing the bad products
and why the good products
are much better
Instagram
Awareness likes 600 likes
The campaign was successful
as in a short span of time a
lot of people could be
reached who actually liked
the product
The customers want stories
with aesthetic value. They
want to see the stories
through the images. The
customers need to be
provided the most important
values.
Customers need to be aware
of the products that are
newly available. Awareness
is required about the
innovative values that are
provided by Wesfarmers..
The strategy should be to
provide new solutions to
customers.
One important message that
should be tested is the
global climate change
implications. The CSR
activities should be
incorporated within the
campaign. “Save the planet,
with our products” could be
a very apt catch line.

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4.3 PRESENTATION TO STAKEHOLDERS
Audio Recording