Planning For Growth

Planning For Growth

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key considerations for evaluating growth opportunities.................................................1
P2. Opportunities for growth using Ansoff's growth vector matrix.......................................5
Benefits and drawbacks of collaboration, including mergers, acquisitions, joint ventures and
strategic alliances, horizontal and vertical integration and how they might be applicable
growth options for small businesses.......................................................................................6
D1 Critically evaluate specific options and pathways for growth, taking into account the risks
of each option and how they can be mitigated.......................................................................7
TASK 2............................................................................................................................................7
P3. Sources of funding with their benefits and drawbacks....................................................7
D2 Critically evaluate potential sources of funding with justified argument for the adoption of
a particular source or combination of sources, based on organisational needs......................9
TASK 3............................................................................................................................................9
P4. Business plan for growth of business...............................................................................9
TASK 4..........................................................................................................................................13
P5. Succession and exit plan for small business with its advantage and disadvantage........13
CONCLUSION..............................................................................................................................15
REFRENCES.................................................................................................................................16

INTRODUCTION
Plaining is refereed to as the process by which advance thinking is done over future
activities and actions that has to be performed for achieving goals and objectives set by an
organization. Also it helps in determining of the factors affecting profitability of business within
this strategies has been explained which helps in dealing with issues that is related to operations
taking place in an organization. AZIO is an SME that has been established in United Kingdom
and has been working over manufacturing of keyboard. They are having an turnover of
8,209,667.00. There are 58 people working in an organization. Now they are seeking over
making expansion of business in Australia by making new key boards with modern features. In
this report detail analysis of Porter generic strategy and Ansoff matrix is done in order to make
determination of growth. Also it explains about sources from which fund is being generated by
the organization with growth opportunities. Plaining is one of the most important part of
responsibility that is being managed for an organization to formulate skills and knowledge. This
makes growth to be achieved in future with success and management is required to forecast
market solutions by making an action plan within which roles and responsibility has to be
explained. The report includes growth opportunities that will help organisation to move ahead
than their rivals.
TASK 1
P1. Key considerations for evaluating growth opportunities
Planning is the idea that has been deciding and evaluating action that has to be take care
by organization for making goals and objectives to be achieved. It has been helping an
organization to bridge gap between success parameters of an organization. AZIO is small
business entity that has been established in UK and is now willing to make expansion of business
operations in Australia.
Porter's generic strategy:
Porter generic is that kind strategy that has been defining about how an organization can
use for making achievement of competitive advantage in market place. Porter's generic strategy
covers main four major strategy that is been used in order to gain competitive edge in market
place and make business expansion possible (Rudolf, Kienast and Hersperger, 2018).
.
1

 Cost leadership: - In it strategy is been suggested firms for offering product and services
at low price in market place. This has been helping in gaining hire share in market. This
theory is being used by an organization like AZIO for capturing of larger area of market
share which reduces business operations at relatively lower cost as compare to its
competitors.
 Differentiation:- Under this strategy porter suggested that a firm can achieve higher
market share by offer the product having some unique feature which is not currently
present in the market. This strategy requires high market research as well as innovation
and ability to deliver high quality. Differentiation strategy help Newbury News Limited
in achieving competitive advantage and in attracting large number of customers.
 Cost focus:- Under this strategy organization is focused over lower market by providing
products at lowest price that is possible. Organization achieve success in segmentation
only when knowledge over marketing dynamics has been gained in proper manner. As
per the strategy AZIO attract large group of audience by selling product at low price and
gain place within market.
 Differentiation focus:- In this strategy an organization offered products to a market
holding unique features. Such strategy is required for gaining of brand loyalty within an
organization. If it is being used by AZIO then unique product is going to be produced in a
new marketplace. Helping in generating of maximum revenue for avoiding competition
in future.
Strategies mentioned above has been given by Porter that can be use by an organization for
accomplishment of competitive advantage upon its competitors. AZIO is an SME that is UK
based and deals in keyboard formations and now wants to expand business operations by making
new keyboards. Also its business operations involve online selling within the market of
Australia. The above mentioned strategies cost focus strategy is one of the most effective
strategies for AZIO to offer its products at relatively low price then its competitors. This makes
AZIO achieve large customer base in an new market with competitive advantage to be attained .
PESTLE analysis:-
As expansion of business operations within a market AZIO is required to make analysis
of various external factors that could impact expansion rate. These factors are covered under
2