Planning to Grow: Strategies for Dogan London Ltd

PLANING TO GROW

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
PROJECT PART 1......................................................................................................................................4
Explaining use of Boston Consultancy Group and GE/Mckinsey matrix to determine the best growth
opportunities............................................................................................................................................4
Assessing of Ansoff’s growth vector matrix to evaluate growth opportunities........................................7
Explaining the sources of funds along with benefits and drawbacks.......................................................9
PROJECT PART 2....................................................................................................................................11
Strategic objectives................................................................................................................................12
Areas of strengths..................................................................................................................................12
Identifying opportunities-......................................................................................................................13
Values and ethics...................................................................................................................................14
Sources of finances................................................................................................................................15
Assessing exist strategies along with its advantages and drawbacks.....................................................16
CONCLUSION.........................................................................................................................................18
REFERENCES..........................................................................................................................................19

INTRODUCTION
Planning to grow is one of the crucial activities that gives assistance in developing
business practices. In the current scenario, company plan adopts several approaches to identify
opportunity so that with help of competitive advantages can be achieved. The current report has
selected Dogan London Ltd (DLL) which is furniture manufacturing organization of required
location. This is private ltd organization based in United kingdom. The current case study will
give emphasis on Boston Consultancy Group and Mckinsey matrix through highlight its history
and differentiation between both techniques. Present report will include GE and BCG to identify
opportunities in the given context. Ansoff matrix will be utilized to identify the significant
opportunities through emphasizing on all its four strategies. Report will comprise advantages and
disadvantages of sources of finance to meet current scenario. The present case study will include
business plan through identifying strengths, opportunities, sources of financing, values & ethics,
exist strategies, etc to provide deep knowledge regarding the same.
MAIN BODY
PROJECT PART 1
Explaining use of Boston Consultancy Group and GE/Mckinsey matrix to determine the best
growth opportunities
History
Boston Consultancy Group Matrix (BCGM) was introduced in 1968 by Bruce Henderson
which helps with long term strategic planning to provide guidance to identify growth
opportunities. GE Matrix is nine cell portfolio of strategic business unit which has been
propounded by McKiney & company consultancy group in 1970s. It gives insights about two
dimensions evaluating attractiveness and company’s strength regarding position in market.
Dogan London Ltd (DLL) organization can take this into practice for evaluating the
opportunities prevailing in market for growth.
Differentiation

The both type of matrix are widely distinct from each other which helps in understanding
deep knowledge regarding the same.BCG matrix is growth share model representing
development & market share enjoyed by the firm. Whereas, GE matrix implies multifactor
portfolio that assist firm in making strategic choices in respect to product lines based on their
position in the grid. The most important differentiation that required to be taken into practice is
that BCG considers market share & growth (Hossain and Kader, 2020). On the other side,
business strength and attractiveness are two kinds of actor which are focused by GE matrix. The
main objective of BCG matrix in DLL will be to aid organization to deploy its resources among
various business units. Crucial goal emphasized by GE is to prioritize investment among various
firm units.
Evaluating growth opportunities through applying both matrix in the context of DLL
Boston Consultancy Group Matrix
It is one of the important strategies utilized by organization to determine the process of
allocating monetary resources in its functional areas. Dogan London Ltd can take this tool into
practice to evaluate its effectiveness and performance of its business functional units. It is
executed by categorizing in form of stars, cash cows, question mark or dog. DLL can utilize this
particular technique to allocate its funds into its working segments into effective structuring. It
will enable it to have higher market growth rates and greater potential to move towards success.

Dogan London Ltd can utilize this tool to offer its product to market according to its
growth rate. Organization will be in position to take strategic decision through identifying
prevailing opportunities. Company can assess the opportunity via assessing cash demands for
products and its development cycle in order to allocate resources. The structured format of this
particular matrix comprises four segments that shave distinct quality to make firm
understandable about particular opportunity and threat (Yahya, Khatami and Al Khansa, 2020).
Question mark indicates that products of Dogan London Ltd may not generate profits unless the
organization decides to invest resources to constant or growing market share. Highly liquidity is
expected by so firm can assess that it can contribute in achieving the success or not. Stars are
favorable units of organization that can be boost by DLL through appropriate investment and
aids in achieving profitability. There is market saturation can be seen which indicates firm to
determine extent of development it can achieve. Cash cow part of BCG matrix gives assistance
in generati8ng interesting profits and cash but needs some about of investment by BCG matrix in
turn to have appropriate future growth. Dogan London Ltd may achieve development via
assessing its profitability attaining from this specific segment. In addition to this, dogs segment is
part of Boston Consultancy Group Matrix (BCGM) that is concerned with products positioned in
a declining market & highly competitive which are become burden for organization. Identifying
unprogressive component with this particular part of matrix becomes possible as such type of
products becomes difficult to maintain due to expensive nature.
Mckinsey matrix
It is another form of strategic tool that can help Dogan London Ltd to derive significant
knowledge regarding best growth opportunity. It comprises nine segment and each play very
important role in measuring business unit strength against industry attractiveness. Dogan London
Ltd may implement it to make proper evaluation of competitive advantages prevailing in
industry that are obtained by firm to lead in sector. In addition to this, the factors that gives
information regarding sector competitiveness include market size, growth, political, economical,
social, legal, technological, buyers & sellers power, rivalry, threat of substitute & new entrants,
level of differentiation, etc.