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Planned Behaviour Therapy and Alcohol Consumption

   

Added on  2021-06-16

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Running head: PLANNED BEHAVIOUR THERAPY AND ALCOHOL CONSUMPTIONPlanned Behaviour Therapy and Alcohol ConsumptionNameCourse NumberDateFaculty Name

PLANNED BEHAVIOUR THERAPY AND ALCOHOL CONSUMPTION 2Planned Behaviour Therapy and Alcohol ConsumptionIntroductionAlcohol consumption is among the main risk factors of non-communicable disease andhealth conditions. Therefore, it is a main public health research which has ignited a lot ofresearch to understand reasons behind people drinking and possible ways of controlling bingedrinking. Several researchers have developed effective theories on alcohol consumption whichhas been of great importance and assistance in advising alcoholics and young adults to reducelevels of drinking. It has been identified that there are social, psychological, economic andenvironmental factors affect the decision of an individual, hence changes in their behaviours.This indicates that the behaviours of a person can change based on their current financial status,their places of residents, people they interact with, places of work among other factors. Pastexperiences can also be used to shape a person’s future on alcohol consumption – which mightbe misused for both chronic and acute use. For instance, an individual who has been brought up afamily where the parents were drunkards have a higher risk of being an alcohol user as comparedto a person whose parents do not take alcohol. Despite the environmental, economic and environmental factors affecting the intentionsand willingness to take alcohol, human behaviour takes a critical role in influencing the decisionof a person. Just as the human behaviour has been used to predict health outcomes, in the sameway, it can be used to determine alcohol consumption levels and intentions. Further, Ajzen(1991), argued that human behaviour is majorly determined by the willingness and intentions toperform a certain behaviour. As a result of a combination of motivation, differences inpersonalities and upbringing, human behaviour differs significantly based on these variations.Three factors have been identified as the determinants of intention, which include subjective

PLANNED BEHAVIOUR THERAPY AND ALCOHOL CONSUMPTION 3norm, perceived behavioural control and attitudes. In this manner, an individual will be muchcomfortable to engage in behaviour which is much accepted by peers among people in conduct.Therefore, as a result of justification based on their view, these behaviours will be absorbed. Individuals vary in their level of self-control, hence the perceived behavioural control. Based onthe standards of perceived behavioural control, people will act differently in homogenoussituations – and this determined by the personalities, which have different morals and values.There has been lots of question on the variability of alcohol use among different social classesand gender among other categories. In the Multinational Genacis Project, it was found that highlevels of drinking were significantly high for the males compared to the females(Wilsnack,Wilsnack, Kristjanson, Vogeltanz-Holm, & Gmel, 2009). Further, it was found that women had ahigh prevalence of abstaining from alcohol compared to the males. This shows that men arehigher risks of being alcoholics compared to their female’s counterparts. These results were alsoconsistent even after controlling for age categories, hence affirming that women had higher ratesof having stopped from drinking in comparison to the males. Older individuals had a higherfrequency of drinking for both women and men. However, the levels of drinking did notsignificantly reduce with age. Therefore, this study will assess the relationship between PlannedBehaviour Therapy and alcohol consumption. Main research questionIs there a relationship between planned behaviour and alcohol consumption?Specific research questions1.Are the attitudes, subjective norms (or social norms), and perceived behavioural controlall related to general community members intention to use alcohol?

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