Strategic Plan for WBR

Running head: PLANNING AND IMPLEMENTATION
Strategic Plan for WBR
By: (Student name and student number)
Date: (date you printed the assignment)
Course name and number
Assessment 3 Strategic Plan
Course Lecturer: (name)
Word Count: (15 pages)

PLANNING AND IMPLEMENTATION1
Executive Summary
The business environment has become highly competitive and in order to achieve success in the
long run, any company is required to have a proper strategic plan in place. However, it needs to
be noted that the formation of the strategic plan is not an easy task and in order to succeed, any
firm will be required to ensure that the business researches adequately into the external
environment of the firm. The given report is the third part of the assignment and thereby
comprises of an analysis of the strategic plan of the firm and the Implementation aspect. The
firm in this case is the Wigram Borneo Restaurant (WBR) which plans to open its new branch in
Christchurch. The report follows a systematized format whereby the different aspects of the
report like that of strategic plan and the implementation have been discussed. The key highlights
of the report are as follows:
The strategic plan has been formed for specific goals like gaining customer satisfaction
and engagement, ensuring that the service mode is identified and that the different
employees are able to perform well for the firm.
For these goals, various activities have been planned like that of training the employees,
hiring professionals, conducting external research, ensuring the correct mode is employed
and that the social media and digital advertising is used adequately.
The different costs and people responsible for the activities have also been assigned.
The next part is the Implementation plan which comprises of aspects like the Staffing
requirements, Resources, contingency plan, Organizational culture and the values.
The appendices comprises of the previous assignments which take into consideration the
external environment analysis and the strategic direction which the restaurant needs to adopt.

PLANNING AND IMPLEMENTATION2
Table of Contents
1. Strategic Plan...............................................................................................................................3
1.1 Strategy areas for the business...............................................................................................3
Overall Purpose of the Strategic Plan..........................................................................................3
2. Implementation.........................................................................................................................0
2.1 Staffing overview...................................................................................................................0
2.2 Structure appropriateness.......................................................................................................1
2.3 Organizational culture...........................................................................................................1
2.4 Organizational values............................................................................................................2
2.5 Overall risk and contingency planning strategy....................................................................2
2.6 Strengths of the business.......................................................................................................3
2.7 Weaknesses of the business...................................................................................................4
2.8 Resources required for plan...................................................................................................4
References and Bibliography...........................................................................................................5

PLANNING AND IMPLEMENTATION3
1. Strategic Plan
1.1 Strategy areas for the business
Focus differentiation it is very important for any business functioning in the strategic
business environment to ensure that it is successfully able to indulge in those strategic areas
which will overall be suitable for the business and will see to it that the firm is able to make use
of its different resources successfully, thereby achieving its goals at large. For Wigram Borneo
Restaurant (WBR), it has been discussed upon in the previous sections that this particular goal
will be to ensure that the restaurant is successfully able to make use of a Focus Differentiation
strategy (Alkhafaji & Nelson, 2013). A focus differentiation strategy can be described as one
which helps a business in focusing on a particular target segment and differentiating the offerings
of the company so as to ensure that the firm is successfully able to attract that particular segment.
In a focus differentiation strategy, a business simply uses the same line of offering but simply
differentiates it for the alternate crowd so as to ensure that it is able to engage them and hook
them into becoming loyal customers of the firm at large.
Overall Purpose of the Strategic Plan
Hence, the Wigram Borneo Strategy has formed a strategy of focus differentiation which
will help it to deal with the different competitors by introducing customized products as per the
preference of the different customers which it has selected for the target market (Eden &
Ackermann, 2013). The restaurant will be required to find the needs of these customers and
promote the niche product which it is offering. This way the threats of the competitor restaurants
can be overcome. The reason why this strategy will be suitable for the firm has been given as
follows: