Planning And Managing Public Relation Campaign

Added on - 21 Feb 2021

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Planning And ManagingPublic Relation Campaign
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1: Public relation portfolio campaign...................................................................................3TASK 2............................................................................................................................................9P2: Public relation portfolio content.......................................................................................9Corporate content covered in leaflet.....................................................................................10TASK 3..........................................................................................................................................10P3: Critically evaluate the PR campaign..............................................................................10CONCLUSION..............................................................................................................................14REFRENCES.................................................................................................................................15
INTRODUCTIONPublic relation is a way of communication through which the information related tocompany is broadcasting to the targetted audience and media. PR specialist plays a strong role tobuild positive image of company that directly or indirectly communicate with media. Thus, themain function of company is to enhance the channel of communication to maintain the mutualunderstanding or relationship(Austin and Pinkleton, 2015). To better understand the reportNestle company has been selected which is multinational food and beverage company whoseheadquarter is in Switzerland. It is one of the world largest company that offer wide rage ofeatable products like chocolate and noodle worldwide. This report cover following topics likecreate public relation campaign that include stakeholders analysis. Moreover, product a range ofpublic relation material to support the campaign and critically evaluate campaign.TASK 1P1: Public relation portfolio campaignNestle is one of the most trusted brands that sell over two thousand products from globalmarket to the local market due to which its recognition value is very high(Fearn-Banks, 2016).The company has successfully launched its product in emerging economy or developing countryrather than just focusing in developed country where market and government policies are muchmore stable. Further, company run various PR campaigns that result into increase in marketshare as well as customer base of company(Gregory, 2015).Among various advertisement campaign the specialist of PR can run the advertisementcampaign for its noodles that is Maggie. It generate huge revenue for the company like inMalaysia the market share of Maggie is 39%, whereas in India which is a developing countrycompany cover 90% market share. At this stage when company has brand recognition value thencompany should take significant efforts to maintain the position of company worldwide.Although Maggie is preferred by customer but at time company may find difficultly to maintainits positions. Like, people are becoming more health freak they prefer organic product instead ofpacked food which are high in carbohydrates(Bell and et. al., 2013). This depict that the existingmarket share of company is at stake due to which in upcoming time the market share of companymay fall and company have to bear the negative circumstances. Along with that company in pastfaced the crises because of excess quantity of lead which has decreased its market share even the
retailer has restricted the purchase of respective brand to place it in their shelves. Therefore, toovercome this situation company can run public relation campaign which is “Healthier future”.This campaign is designed with the motive to retain the existing as well as potential customer forthe brand(Ferguson, 2018). For this company launched various product range in noodles likeveggie noodle that are healthier and beneficial for customer.Stakeholders analysisStakeholder nameImpactInfluenceWhat isimportant tostakeholderStakeholdercontributeto theprojectHowstakeholdercan blockthe projectStrategyforengagingthestakeholdersCustomerHighHighCustomer donot like thequality of theproduct to becomprised,along with thattheywantcompany totake care oftheir latestrequirementsuch as organicfooditem(Coombs andHolladay,2013).Customerhelps togenerate therevenue forNestlecompany bypurchasingthe widerangeproduct andpreferrespectivebrand overothers.Respectivestakeholdercan block theproject byposting thecomplaintsor negativefeedbackabout theproduct onthe socialmedia. Asthis platformis used bynumerouspeople thatcansetnegativeimage ofThespecialist ofPR can takesignificanteffort to re-establishthe imageor handlethe queriesof customersuccessfully.Thismethodhelps tostrengthentherelationshipof customerwith the
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