1PLANNING AND MARKETING IN PUBLIC HEALTH
The purpose of this report is to enhance the awareness of the management of healthcare
organizations about the types of directed in the healthcare industry. In this era of technology, a
good number of promotional strategies have been used by healthcare organizations in order to
promote their services (Ippolito, 2017). Two of the chief categories of marketing include image
marketing and service marketing. Image marketing can be defined as the process by which can
health care organization promotes its business through lucrative images of its services or
products. Two chief promotional techniques associated with image marketing include newspaper
and magazines (Richardson, Ganz & Vallone, 2015). Image marketing helps the management of
the healthcare organizations to provide a glimpse of the services and thus a clear idea of the same
to the consumers. Free Standing inserts or FSIs, newspaper inserts, brochures are some of the
effective manage marketing tools used by healthcare organizations to promote their business and
enhance the awareness of the consumers about the existence and services offered by the
healthcare organizations. The location of the advertisement in the news paper or the frequency of
announcement of the service depends on the amount invested by the organizations for
promotional purpose (Babor, Robaina & Jernigan, 2015).
According to researchers, the health care industry refers to an aggregation as well as
integration of sectors contained by the economic system that provides goods as well as services
for treating heath care service users with preventive, curative, rehabilitative as well as palliative
care. Thus the healthcare organizations need to advertise both products and services to the
consumers. In this era of technological advancement promotion of product or services through
internet, especially through social media platforms, can be considered to be one of the most
cheap yet effective strategies since organizations develops the capability to reach to a enhanced
number of people within a highly limited time (Barry et al., 2016). The apparent target market

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Planning and marketing in public health

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