Planning for Growth.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Evaluation of growth Opportunities..................................................................................1
P2 Applying Ansoff's Growth matrix for evaluating growth opportunities for the company4
TASK 2............................................................................................................................................6
P3 Assessment of potential source of funding.......................................................................6
TASK 3............................................................................................................................................9
P4 Designing a business plan for growth including financial data........................................9
TASK 4..........................................................................................................................................12
P5 Assessing exit or succession plan for organisation including its benefits and drawbacks12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning is a fundamental function which is undertaken by company to define in advance
their action plan for performing a specific task (Barber, Metcalfe and Porteous, 2016). Planning
is a very important phenomena which enables organisation to run smoothly and in appropriate
manner. Plans are made for exploring better opportunities which involves number of actions such
as market analysis and more. This assignment is made for Rowlinson Knitwear, which is a UK
based small business entity manufacturing school wear and knitwear. The company was founded
in 1972 and specialise in knitwear for school wear. This report covers several options which will
enable Rowlinson knitwear to acquire better opportunities and grow. PESTLE analysis and
Porter's Generic models are use for conducting market analysis and adoption best strategy in
order to gain competitive advantage. Ansoff's growth matrix is analysed for selecting best
growth strategy and accordingly a business plan is designed. Moreover, number of sources of
funds are evaluated by which company can raise money for development and effective running
of company.
TASK 1
P1 Evaluation of growth Opportunities
Many start-ups opened every year some pass and some fail. Successful start-ups always
search for opportunities for growth. Rowlinson Knitwear is a small company operates in garment
industry. Company is a aspiring unicorn looking to ways to expand its business. Business
expansion is streamlined when external environment is favourable for growth. Organisation
requires a strategic plan to ensure growth and sustainability. It is essential to repel customers
from competitors by giving more value than them (Samuelsson and et. al., 2016). Formulation a
strategic management plan requires complete assessment of macro environment along with
tactics to pitch customers. PESTLE Analysis and Porter Generic applied to evaluate growth
opportunities.
PESTLE Analysis
Along with consideration of internal factors such as employees, available resources and
work culture an organisation also have to consider phenomenon happening outside the company.
In fact, assessment of macro environment is more important than micro environment. PESTLE is
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