Planning for Growth: A Business Plan for Bonmarche

This presentation discusses the development of a business plan for Bonmarche, a retail company in the fashion industry, including goals, objectives, marketing strategies, and funding options. It also explores exit and succession options for the company.

Planning for growth

TABLE OF CONTENTS
 Introduction
 Development of business plan
 Exit and Succession Options
 Conclusion
 References

INTRODUCTION
 Growth planning is a very essential tool which is used by owner of organization so that
they plan a track growth revenue.
 There are a lot of changes which are taking place in organization so that business can
get a competitive advantage but it has to be controlled properly.
 Organization which is going to be discussed in this report is Bonmarche which belongs
to fashion industry and is a private organization.
 Report will also discuss funds and exit strategies which are very important for the
retailing company to understand so that they can make the right decisions accordingly
which will help the retailing organization to expand themselves in country.

Development of business plan.
Executive Summary:
 This plan contains the detailed description about the Bonmarche which is the retail
company of clothing which sales the women's products to achieve the growth.
 They manufacture best quality of shirts in the business to gain attention of large
number of customer. This plan involves the marketing analysis which determine
strength and weakness of the company.
 This plan covers the goals, objectives, different strategies of marketing which evaluates
the structure of the company.
Goals:
 The goal of Bonmarche is to provide effective quality, stylish and affordable cloths to
the women that they will feel fabulous about themselves.

Cont…
Objectives:
 To increase the profits by 20% in 2 years.
 To expand the market share of business.
 To generate customer awareness within the country
Company Description:
 Bonmarche is the clothing of women's companies which sales large variety of
products and services in market.
 Due to negative effects of Brexit they faces problems in their success and growth so
they wanted to expand the business in market by increasing the sales of women's
products.

Cont…
Product and Service Description:
 Different variety of products and services of
women's have best quality, affordable and comfortable which
attract large number of women in the market.
 The women's products includes casuals and formal, outerwear
and accessories which is designed for all sized women's.

Cont…
SWOT analysis:
 Strength: Bonmarche have strong networks of distribution so that the
products and services are easily available to all the customers. They have the
best structure of cost so they sells their products in low prices to customer
 Weakness: Most of the property of Bonmarche is rented so it is negative
point for the business. There is the lack of mobility of shoppers of business.
 Opportunities: In current days there is increase in the number of internet
users so Bonmarche have great opportunities to expand their business with
the helps of online sites. With the helps of social media like Facebook,
Instagram etc. they will gain attention of customer and sells products and
services to reach the growth.
 Threats: There is the high threat of new entrant in the market which affects
business of Bonmarche. Rapid increases in the demands of clothing products
will also affects the business.

Cont…
PEST analysis
 Political: This factor will affects the long term sustainability profits
of business of Bonmarche. If high stability of politics it will gives
good and effective environment at the workplace.
 Rapid changes in politics will negatively affects the performance of
business. Government will helps the business by maintain good
working environment. Different laws are applied by the government
which affects the business sales and purchase.
 Economical: Increasing in the rate of economy will leads
to growth and success of business. Growth of GDP will makes the
business profitable and increases the chances of growth in market.
 Decrease in the rate of GDP will affects the proper functioning of
business

Cont…
Marketing and Sales Strategy:
 Business uses various marketing strategies which attract people towards the products
and services and achieves target.
 With the use of social media they will promote their products in market.
Organization and Management:
 The Bonmarche will contribute the efforts of all the employees towards the one
common goals of achieving the growth in future.
 The employees will works in the most appropriate way which helps to achieve the
objectives.

Cont…
Daily Operations:
 They attracts the customer by giving discounts in products and treat them gently when
they come in stores of the Bonmarche.
 From effective services in the stores company will gain the attention of customer
towards the products and services.
Financial History and funding:
 Growth of company is affected due to the effects of Brexit and faces many loses.
 They uses bank loan as the sources of funding which helps to run the business
practices effectively.

Cont…
 Financial Plan and Projections:
Start-up expenses Amount (£)
Legal 1500
Promotional material 200
Contractors 600
Insurance 100
Computers 300
Others 200
Total 2900

Cont…
Start-up assets Amount (£)
Cash required 25000
Start-up inventory 15000
Other current assets 7000
Long term assets 50500
Total assets 97500
Total requirements 100000

Cont…
Start-up findings Amount (£)
Liabilities 16000
Accounts payable 1500
Other current 8000
Long term liabilities 60000
Total liabilities 85500
Investors 0
Total start-up findings 85500

Exit and Succession Options
There are many options of exit and succession are available for Bonmarche company below:
 Third-Party Management: Third-Party management is good option for owner to exit
and succession from their business. In which owner of the company need to provide
authority to a person which is currently member of their management team.
 The Businees owner able to give their full authority to that stake which has effective
performance in the business activities. In case when owner give their authority to other
person within internal business environment.
 Then that person no need to gain extra knowledge of existing business. This is main
benefit of third-party management option.
 In other side main drawback is, it is tough to the owner to choose new owner for the
business in present employees when most of has good performance.

Cont…
Selling to Third party:
 Selling own business to the other company is also good option for exit and succession.
Here is owner of any business need to find such companies in market which interested
in buy a settled business (Giménez and Novo, 2019).
 Then sale own business to that company which offers the highest price. Here is owner
highly responsible to cover all legal formalities while sale their business.
 In which the business owner is able to take their business price in very fast manner
from buyer. It is main benefit of this option.
 Here is drawback is, owner need to face many legal formalities while giving own
business authority to the buyer company.

Cont…
Appropriate Option for the Company
 Owner of Bonmarche need to select “Selling to Third-Party” option, because
it is most profitable option for exit and succession.
 In this option owner need to cover lots of legal formalities for sale their company.
 In other hand the owner is also able to gain effective price of their company while exit
and succession.

CONCLUSION
 From the above study it can be concluded that planning of success and growth is the
effective activity of business that makes the businessman to track growth of business in
revenue.
 In small and medium size business they uses different strategies which leads to the
future success and growth.
 Organisation uses different sources of funding so that they run the operations of
business in most appropriate ways.
 Company uses the different sources of funding which helps them to reach the success
and growth in future.
 Systematic management plan is used to achieve the gaols and objectives of the
business.

REFERENCES
 Books and Journals:
 Ansoff, H.I and et.al., 2018. Implanting strategic management. Springer.
 Barth, J. R. and Sun, Y., 2018. Bank Funding Sources: A New Look at Brokered
Deposits. Available at SSRN 3186872.
 David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning
matrix: a new marketing tool. Journal of strategic Marketing. 25(4). pp.342-352.
 de Andres‐Alonso, P., Garcia‐Rodriguez, I. and Romero‐Merino, M.E., 2020. The
impact of public funding on the different types of private contributions. Financial
Accountability & Management. 36(1). pp.33-49.