Planning for Growth: A Business Plan for Bonmarche

Planning for growth

TABLE OF CONTENTS
 Introduction
 Development of business plan
 Exit and Succession Options
 Conclusion
 References

INTRODUCTION
 Growth planning is a very essential tool which is used by owner of organization so that
they plan a track growth revenue.
 There are a lot of changes which are taking place in organization so that business can
get a competitive advantage but it has to be controlled properly.
 Organization which is going to be discussed in this report is Bonmarche which belongs
to fashion industry and is a private organization.
 Report will also discuss funds and exit strategies which are very important for the
retailing company to understand so that they can make the right decisions accordingly
which will help the retailing organization to expand themselves in country.

Development of business plan.
Executive Summary:
 This plan contains the detailed description about the Bonmarche which is the retail
company of clothing which sales the women's products to achieve the growth.
 They manufacture best quality of shirts in the business to gain attention of large
number of customer. This plan involves the marketing analysis which determine
strength and weakness of the company.
 This plan covers the goals, objectives, different strategies of marketing which evaluates
the structure of the company.
Goals:
 The goal of Bonmarche is to provide effective quality, stylish and affordable cloths to
the women that they will feel fabulous about themselves.