Planning for Growth

This report discusses key considerations for evaluating growth opportunities and funding sources for small businesses like Portland Coffee Shop. It covers BCG and Ansoff matrix for evaluating growth opportunities, funding sources like bank loans, angel investors and venture capital. It also includes designing a business plan for growth and assessing exit or succession options.

Planning for Growth

Table of Contents
INTRDUCTION..............................................................................................................................3
TASK...............................................................................................................................................3
Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.........................................................................3
Evaluate the opportunities for growth applying Ansoff's growth vector matrix.........................6
Access the potential sources of funding available to businesses and discuss the benefits and
drawbacks of each source............................................................................................................7
Design a business plan for growth that includes financial information and strategic objectives
for scaling up a business.............................................................................................................9
Assess exit or succession options for a small business explaining the benefits and drawbacks
of each option............................................................................................................................12
Exit options -..................................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRDUCTION
Small business enterprise is a that type of organization where the interaction between
employer and employee are done in positive and strict manner. In this type of organization
services and goods are delivered to customers in time in various locations. In small business
business legal risk are also highly reduced and the popularity of brand image are also enhanced
between public for long time. The chosen company is Portland Coffee Shop and this company
is mostly dealing with varieties of coffee (Aveline-Dubach, 2022). It includes vietnamese iced
coffee, robusta coffee and others. The company was established in 2021 and its headquarter is
located in United Kingdom. This report will cover the key considerations for analysing the
growth opportunities and justify these considerations within an organizational context,
evaluating the opportunities for growth applying Ansoff growth vector matrix, access the
potential sources of funding available to business and discuss the benefits and drawbacks of each
source. It also covers designing a business plan for growth that includes financial information
and strategic objectives for scalling up a business, assess exit succession options for a small
business explaining the benefits and drawbacks of each option.
TASK
Analyse key considerations for evaluating growth opportunities and justify these considerations
within an organizational context
Competitive advantage basically refer to the favourable position which is achieved by
organization through applying various strategies in market. Because with help of competitive
advantage sale and popularity of their product are easily increased in market for long time. In
this advantage mainly six factors are involved which is analysed by the organisation before
launched the product in market. It includes price, location, quality, speed, turnover and service
and others (Booker, Newton and Fitch, 2022). In context to Portland Coffee Shop it is
necessary they must introduce new type of products at wide range with good quality and
affordable price for all customer segments. Then,in this way profit and service of organization
are effectively increased. In aspect of price, favourable price is important because customers
always tried to purchase their product at valuable price. But in aspect of speed it is important for
increase the convenience and satisfaction level of customers for long time.
BCG Matrix -

BCG matrix stands for Boston Consulting Group and it is a strategic planning method
which is used by organization in the form of graphical representation. In this representation
company easily identify the investments in their operational activities and in which amount
product are sold in various areas. This strategic method is basically divided in to four categories
which are described below -
 Dogs – It refer to company have low rate and less market share in market in comparison
with other competitors due to serving limited products to customers (Burton, Maiorca
and Tripp, 2022). Because due to serving less or same category products chances are
highly increased for reducing the popularity of between public for long time. In context
to Portland Coffee Shop, management must introduce the at wide range in all
categories for increasing their funds and revenue in long term.
 Cash flows – It refer to that type of products which comes under the category of slow or
low growth areas but the market share of organization are already high. Due to slow
growth market share and revenue of Portland Coffee Shop are increasing in slow
manner. But due slow growth some times chances are increased to organization for
decreasing their productivity and popularity in comparison with other competitors. Due to
this negative impression are developed in minds of customers for long time.
 Stars – It simply means increasing the productivity of organization at higher level in
market with help of facilitating wide range of products to customers (Chondrogianni and
Stephanedes, 2022). Due to facilitating quality and reliable products to customers
according to their desires and wants that particular product will be survived for long time
in market. In context to Portland Coffee Shop, must customize their product in unique
way which is essential for attract the customers in large number.
 Question mark – It basically refer to temporary position of organization in market which
is not confirmed. In this situation management are not able to maintain the popularity of
their product at maximum level continuously for long time. Due to this problem portfolio
and market share of the organization are fluctuated continuously which leads to decrease
the stability in their performance for long time. In context to Portland Coffee Shop,
management must use their resources effectively in their product for decreasing question
mark from the minds of consumers at maximum level.

GE Matrix -
It is a technique which is used by organization for identifying the right ingredients for
producing product and also used for introducing right product in market. Due to using this
method opportunities and portfolio for organization are also increased in market. Then, in this
way the positive relationship with all categories of customers are effectively developed for long
time. The strategies which are used by organization are described below -
 Industry attractiveness – It basically refer to in which way company utilize their
products and provides services to customers effectively (Chungyas and Trinidad, 2022).
Providing quality product and best service to customers is a very essential concept for
small business organizations for maintaining their uniqueness and attractiveness in minds
stakeholders for long time. In context to Portland Coffee Shop, management must
increase the availability of their product through online and offline mode in various
locations with average price. Then in this way the sale and popularity of their product are
easily increased.
 Competitive strength – It means in which way organization maintain strength their
between other competitors or in any market situation with help of their product. In
context to Portland Coffee Shop, it is high because in today's time the other coffee
shops also provides are also providing the same product to all customer segments. In this
way the threats are highly increased for this organization. So for reducing this problem it
is necessary for management that they must use various pricing and advertising
techniques in their products for sustaining their competitive advantage in long term.
 Strategic implications – It basically refers to the impact which is which is faced by the
organization at the time of using this method in the form of high, medium and low
(Kadum and Al-Malah, 2022). This method are also divided into three strategies which
includes invest/grow strategy, selective/ earning strategy and harvest/divest strategy.
Recommendation -
After analysing all the above models BCG matrix is suggested to Portland Coffee Shop.
Because with help of this matrix company easily identified that which product is not useful and
which product is helpful for increasing their portfolio effectively in short duration and for long

time. Then, according to identification management display only those products in front
customers which are highly consumable.
Evaluate the opportunities for growth applying Ansoff's growth vector matrix
Ansoff Matrix –
It is a strategic tool which is utilized by various small and medium business organizations
for initiating their various strategies according to the current market situation. The other
advantage for using this method is that success and growth of organization are easily increased in
short period. Here the strategies are divided into five stages which are described below -
 Market penetration – It refers to increasing the sale of existing product in old market
between public. In context to Portland Coffee Shop, it is necessary for management that
they must apply sum specific strategies for their drinking products which includes tea,
coffee, soft drinks and others. With help of some strategies operational activities and
services of this organization are easily enhanced at global level (Khairina and Saleh,
2022). Strategies includes fixing fair wages, use of high tech equipments for developing
strong network with customers and others. Due to using these techniques the profit of
small business are effectively increased at higher rate in comparison with other
competitors.
 Market development – Here company mostly focusing on developing new market with
help of previous product. In context to Portland Coffee Shop, management must use
digital platforms for increasing the reach of their product at international level. With help
of using digital platforms effectively convenience of customers are effectively increased
for buying their product in low time. Due to using this technique time and money are
effectively saved by customers during the time of availing services and products from
organization. In this way the choices and requirements of the customers are fulfilled in
time in any situation.
 Product development - In this phase management highly focused on developing unique
product which is totally different from competitors in existing market (Mwasiaji, Kombo
and Gravenir, 2022). In context to Portland Coffee Shop, they must lot of investment in
their R&D department for create modifications in their product according to the taste and
preferences of the customer. Because in today's time specially young generations are
highly consumed soft drinks, coffee and tea. For popularising these product it is essential

for management that they introduce new flavours in their product for attracting the
consumers in large number.
 Diversification - In this phase market and product both are newly developed which leads
to increase the diversification of company at large extent. In context Portland Coffee
Shop, management must launch variety of products at wide range for customers which
leads to increase the the expansion of company in new market at global level.
Recommendation -
After analysing Ansoff matrix properly market development strategy is suggested
Portland Coffee Shop. In context to this organization market development is highly essential for
increasing the awareness of their product between public in other countries (NGUYEN, 2022).
Because their products are popular only in UK only and due to this there business are run in
small manner. With help of using this method communication between company and customer
are effectively enhanced in short duration.
Access the potential sources of funding available to businesses and discuss the benefits and
drawbacks of each source
Bank loan - In simple words it refer to borrowing the money from different banks for run their
services and operational activities effectively. In this stage Portland Coffee shop have specific
time period for return their amount according to their terms and condition which are mentioned
in the agreement. It means if the organization are not able to pay this amount to bank in time
then definitely bank take strict actions against management in the form of assigning palatinates.
Advantages -
 The first advantage is that bank loan is depend on the service and value of business. In
context to Portland Coffee Shop, if these two elements are good in market regarding
small business then definitely bank provides loan to organization in fast manner and
according to their required amount.
 Here, small business take loan from bank on temporary basis because the profit of this
type of organisation are easily increased. Due to increasing profit obligation and risk are
highly reduced in their business activities. Then, in this way return are easily paid to bank
in time from organization without any delay.
Disadvantages -

 The major disadvantage in this bank loan is that medium and small business are facing lot
of difficulties such as high pressure for maintaining valuable and substantial track record
in market. Because here written agreement are made between financer and organization
on permanent basis.
 The other demerit is that due to high interest rates Portland Coffee Shop are not able to
meet their needs, vision and mission in short time. Due to this the portfolio of the firm are
not easily enhanced.
Angel investor – Here single person plays the major role for facilitating capital to organization
according to their requirements (Ravikumar, Al Subhi and Meesala, 2022). In this process that
particular take the all risk during the time of facilitating finance to organization. The other
purpose of using angel investor by Portland Coffee Shop is to enhancing their profit in short
duration. But here also company needs to repay the payment in particular time.
Advantages
 First advantage is that risk are highly low for the organization during the time of taking
small business loan. Because here single person are taking responsibilities during the
time of facilitating finance to them.
 Here return period are not fixed on permanent basis for organization and due to this
organization faced very less legal formalities from the financer.
Disadvantages
 Firstly, due to high expectation of substantial return from the angel investor in company's
investment, owner put high pressure on their employees for enhancing the profit short
duration.
 Due to taking risk individually that person faced difficulties for gathering the funds in
time but in aspect of company they faced problems for making investment (Winters,
Crisman and Dumke, 2022). Because in this process after particular time period the
relations are damaged between financer and company
Venture capital – It is totally different from angel investor and bank loan and in this process
firstly venture capital analysed the current position of organization in market in various aspects.
It includes goodwill, financial status and others. When company maintained this elements
effectively then, definitely organization are able to borrow huge amount of money for their

business activities. Venture capitalists also expect a healthy return on their investment, often
generated when the business starts selling shares to the public.
Advantages
 In this process Portland Coffee Shop are able to borrow large amount of money according
to their requirements if their financial status and goodwill are well maintained in market.
Due to maintaining good reputation in market the positive relation between financer and
company effectively.
 In this process specific time period is not fixed by the financer which provides flexibility
to organization in their business activities and also for employees.
Disadvantages
 In this process the cost of funds are released by the venture capital according to company
current performance in market (Wu, Zhang and Liu, 2022). It means if the performance
are not maintained in effective manner then definitely company faced loss at higher rate.
 Due to expectation by capital venture that company will grow fastly, the owners will face
lot of stress for running the business.
After evaluating the above funding sources and other information bank loan is suggested to
Portland Coffee Shop. Because due to the initial stage of business, bank easily provides the loan
to company according to their required amount in less time with low interest rate.
Design a business plan for growth that includes financial information and strategic objectives for
scalling up a business
Summary of company -
The Portland Coffee Shop is going to launch their business with wide range of food
products in new location and the name of this place is Scotland. Due to choosing this location the
connectivity or communication with all categories of customers are effectively developed. In this
the sale of their special products such as fast food, soft drinks, tea and coffee are highly
increased. The other advantage for choosing this area is that here young generations and kids
easily consumed their products at maximum level on daily or monthly basis. In this location
company are also able to effective infrastructure and distribution channel for long time. Because
effective distribution channel is highly in both online and offline mode for delivering the product
to customers in time.

The vision of Portland Coffee Shop is to develop the lifestyle of society and also to
promote the humanity with facilitating the best quality food and other products to customers.
Due to serving reliable product to customers effective social connectivity and relationship are
easily developed.
The mission of Portland Coffee Shop is to develop positive connection with all customer
segments and stay committed with our responsibility towards public for long time.
Strategy -
The strategy which is suitable for company for increasing their market in new location is
market development. Because in this strategy chances are increased for enhancing the
popularity of their product in the minds of youngsters and kids (Wu and Wu, 2022). In today's
time children and young generations are highly liked to buy these type of products very much in
any price. Due to high consumption of these type of products by customers profit margin of
company are easily increased in less time in new location. This strategy is also essential for
increasing the awareness of their product between public in other countries also.
Tactics -
Marketing mix -
It basically refers to the group of actions which is used by organization in the form of
strategies for increasing their revenue and market share in short period. In marketing mix the
actions are mainly divided into four P's which are described below -
 Product – In context to Portland Coffee Shop, they must display their product in their
shop or in digital platform in attractive manner with reliable information. Due to using
reliable data and various designs desires and wants of consumers are easily increased for
consuming their product in large quantity.
 Price – In respect of Portland Coffee Shop, management must always facilitate fair and
average price in their products to consumers. Because due to maintaining average price
in new location customers are easily attracted in large for trying the taste of their
product. In this way the popularity of their product are effectively enhanced between
public in that particular location.
 Place – In Context to Portland Coffee Shop, it is important for management that they
must choose right and suitable area in London for increasing the sale of their product. It
is also essential for establishing effective infrastructure and good communication with

customers for long period. Due to choosing suitable area company are able to facilitating
best quality product and services to customers in low time.
 Promotion – In relation to Portland Coffee Shop, management must utilize various
promotional strategies effectively. It includes digital marketing, advertising, personal
selling and others. Due to using this strategies goodwill of this company are enhanced
easily in short period.
Strength for running their business in new location -
 In context to Portland coffee shop, management must utilize qualified and talented
workers for facilitating quality products to customers in any time. With help of talented
employees company are also able to run their operational activities in effective manner.
Due to this service are not delayed for customers in any location.
 In context to Portland coffee shop, management are highly focused on level of customer
satisfaction with help of their product (Yang, Shi and Zhou, 2022). Because when the
satisfaction level of consumers are maintained effectively then the positive relationship
with customers are also maintained for long time. In this way management easily
achieved their vision, mission and objectives in short period.
Opportunities in their business -
 Due to facilitating best service to all categories of customers goodwill and reputation of
organization are easily enhanced in market. Due to their effective goodwill their market
share are also increased at maximum level.
 Due to providing good quality product to consumers Portland coffee shop easily expand
their departmental functions at international level. For increasing their activities at
global level it is necessary for management that they must establish effective distribution
channel globally.
 With help of effective distribution channel employees are able to deliver their products
to customers at right time in any location.
Sources of finance -
After the analysis of above information bank loan is suggested to Portland coffee shop
because in this method agreement are made in written or printed format. Here during the time of
borrowing money terms and conditions are totally cleared for organization. Due to their small
business company are able to receive loans from bank with low interest rate and also with large

amount. Due to borrowing loan from bank risk are also reduced for business activities
effectively.
Assess exit or succession options for a small business explaining the benefits and drawbacks of
each option
Exit options -
Selling company stake to a investor or partner – Here stake refers to the amount or tangible
items which are sold by business owners to their business partner or investors. But after
sometimes due to using these method company owner lost their liability and reputation
permanently.
Advantages -
 Due to selling stake to their partners and investors legacy of Portland coffee shop will
remained for long time in various locations. It also helps to run the company functions
smoothly without facing any difficulty.
 Due to selling stake to investor and business partner profit and market share of firm are
also increased effectively.
Disadvantages -
 In this process company owner faced lot of difficulties for identifying reliable partner and
investor. It leads to increase the stress and workload of business and company owner.
 Due to enhancing workload on company owner he did not able to exit their business for
long time.
Liquidating business – It is also comes under the category of business exit strategy and in this
process company fully shut down their whole business activities in various locations. The main
reasons for closing the company are facing huge financial loss, poor infrastructure and poor
connectivity with customers.
Advantages -
 In this strategy owner are not need to worry about doing business again. Because here
free chain are highly involved for protecting the legacy of company in some locations.
 In comparison with other strategies it is the simplest way for closing the company in fast
manner.
Disadvantages -

 Due to closing their shop chances are highly increased for reducing their popularity in
minds of their existing customer.
 Due to closing of companies in various areas return on investment are highly reduced
which is not good for the company owner.
Succession options -
Merger and Acquisition – It is method which is used by Portland coffee shop for expanding
their business activities at large scale (Yakup and AYAZLI, 2022). In this process two or more
entities are combined and services and products are delivered to customers in form of one
organization.
Advantages -
 The first advantage in this type of organization is that market share and revenue are
highly generated in comparison with other competitors.
 Second benefit is that supply chain management are effectively managed by organization
at global level. It leads to maintain good relations with users for long time.
Disadvantages -
 The cost are highly increased in their operational and other activities which creates
difficulties for Portland coffee shop to deliver reliable product to customers.
 Due to applying this method potentiality and ability of company are decreased at higher
rate.
Franchise – It basically refer to the authority or licence which is provided by the organization to
someone. Due to using this method the individual person are able to conducting their business
easily in any location.
Advantages -
 In this process franchiser are fully responsible for the success of organization and also for
motivating the workers in effective way.
 Here franchiser puts little money in location for facilitating the financial support to
organization.
Disadvantages -
 Franchise recruitment can be slower and less efficient than employee recruitment.
 Franchisees cannot be managed as closely as employees and they may have different
goals to the franchisor.

CONCLUSION
From the analysis of above data it is concluded that small and medium size enterprise
plays the major role for enhancing the revenue of big brands effectively. Because big brands are
directly linked with small businesses for increasing the sale of their various products in
effectively. But in aspect of small business (Portland coffee shop) due to providing good service
and product to customers their portfolio and brand image are effectively increased in market and
between public for long time. Effective entrepreneurship also helps to increase good
coordination with stakeholders such as suppliers, customers and CEOs in short duration. t

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