Table of Contents INTRODUCTION...........................................................................................................................1 LO1.................................................................................................................................................1 Key consideration for Growth options........................................................................................1 LO 2.................................................................................................................................................5 Assessment of the various ways in which organizations have access to finance and when various types of funding must be used.........................................................................................5 LO 3.................................................................................................................................................7 Design a business plan for knowledge and understanding of Growth.........................................7 LO 4.................................................................................................................................................9 Exit or succession options for a small business...........................................................................9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Small business owners usually write plans that describe their business ideas. The business plan contains information about the company's organizational structure, estimated income, funding needs, and other relevant information. While a business plan outlines the initial process for small businesses, the growth plan focuses on new growth opportunities or expanding businesses. Business owners make growth plans to evaluate business expansion and new growth opportunities. This report shows the consideration for the growth of Vectair Holdings which is a small medium business in Basingstoke, UK and is main objective is to manufacture new hygiene products like lotions, hand soap etc. The company has a very good credit rating and most lenders inside and outside the UK will be happy if they need financing. At present, they have a bank overdraft for their £ 2.0 million loan, which they never used. It also shows the various types of fundings which can be adopted by Vectair Holdings in order to expand and grow its business aroundtheworld.Thisreportcoversthevarioustypesofanalysiswhichcanhelpthe organization to give a competition in the marketplace like Porter and Pestle analysis and the risks occuring during the each step of planning the business for growth and how to mitigate those risks with the help of proper marketing and planning strategies for evaluating growth opportunities by applying Ansoff's Matrix Model. LO1 Key consideration for Growth options Competitive advantage The basis of competitive advantage as a basis for growth: resources and capabilities and core competencies. At a high level, the hygiene products industry is quite mature. Five Porter's Strengths depends on whether we see the industry or the end user market. The green industry for hygiene products is a variation of Five of Porter's strengths because this movement is still in the phase of growth it represents possibility to position the company as a leader in this field. From this it will help to get to know the difference between traditional and hygiene product industries and the gap between industrial and consumer markets.One of the main thing that gives Vectair Holdings a competitive advantage is high quality of their products and low price but their main focus is quality of their products. This gives them a competitive advantage over their rivals. As per Porters Generic Strategies company will chose differentiation focus method to grow and increase their profitability above industries average as this porters generic strategies helps in 1
determining whether companies profitability is above their industry average or below their industry average. Porter's generic strategies The use of these strategies helps the company to achieve competitive advantage within its target marketplace. There are generally two types of strategies that a company can use to grow their business all around the world which are as follows: Cost Leadership Strategy— This type of strategy is known for the industry who are producing at low cost with a given quality. Vectair Holdings can sell its products at higher prices to get ahead of their competition and to gain market share. The company can maintain its profitability while their rival suffers losses. This strategy usually targets the bigger market and the industry who are selling cheap products can be more profitable with good quality. Vectair holdings can sell good quality products at reasonable rates as they are operating in selling hygiene products which are preferred by health conscious customers and can fulfil their regular needs. Differentiation strategy— This types of strategy is generally used for development of new products which is critically valued through customers and based on the review of customers on products can help in comparing the products of competitors. The price covered for developing the unique product can be managed by selling the product at higher prices in the marketplace and customers will be willing to pay for the product as the quality of product is unique and excellent. The company can use differentiation strategy to gain competitive advantage as the customers will get the new tastes and substitutes products easily and its cost effective also as they need access to the scientific research. It will help the company to gain the reputation related to quality and innovative products and make them unique from other rivals and can pursue greater differentiation in the marketplace. In general, the analysis of porter generic strategies shows that it is a market for industrial products far more profitable than the consumer market. Vectair Holdings hygiene products department faces several major competition which are in the marketplace. Pestle analysis This strategical and evaluation technique analyses the external environmental factors which influences the organisation.The structure of PESTEL is one of the best operational and planning approach for analysing the business situation and the possibility of growth in the new businessenvironment.PESTELanalysisisoneofthemostimportanttoolwhichhelps 2
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organisations to develop and plan suitable growth strategies for business. The analysis becomes of utmost importance when organisations aims to explore new markets or to transcend various geographical boundaries(Wann-Ming, 2019). This helps the organization to observe reality that covers all new environments and market characteristics, helps implement it with the most effective strategic thinking and justification. Political -Each strategic plan must include the importance of policy implications to develop effective strategies, to reach the right direction and to recognize the risk of project failure due to political instability in alternative solutions. In this scenario, Vectair Holding hygiene products in Basingstoke must analyse that political stability in the country is quite safe. The political influence becomes more crucial when the production and operational activities of organisation are not in alliance with the government and thus several challenges are faced by the company to ensure the continuity and efficiency of the organisation. Economic -This is because the economic influence of the country is beyond the control oftheorganizationandmustreflectaccordingtotheeconomicsituation.Ifthe organization is concerned about economic choice, there is no doubt that it can generate profits even in a recession. In contrast, organizations that separate economic conditions cannot even survive the economic boom. Vectair Holdings must contract with hygiene product producers to control price fluctuations (Gapsalamov Vasilev, and Ilyin, 2017). Increasing the cost of advertising and promotion will lead to higher sales margins and profitability because customers are more interested in buying hygiene products.This can help the company to gain competitive advantage which will eventually increase their opportunities to grow and expand their business as they provide hygienic, high quality and low cost products. Social -The country's socio-cultural environment has a significant impact on the demand for products or services. This is the reason why organizations produce products especially with the tastes and demand patterns of the countries where they work. Vectair Holdings is an organization that dealt with the production of hygiene products like facial tissues, cotton pads, lip gloss, hand shop etc. that is closely related to the health conditions needed by the hygiene industry to penetrate the market with all the factors that cause 3
health problems. In UK, customers are getting aware about their health and give hygiene makers the ability to change products with various healthy ingredients. Technological–VectairHoldingscansustaincompetitivebenefitsandgreater profitability by emphasising on technological factors. Hygiene products manufacturing companies can be the most effective tool in product development, advertising and sales promotion. It can also helporganisation to improve the brand value and product portfolio by using social media and digital technology for the promotion of its services and products. With the help of new laws, tax changes, trade barriers and demographic changes, the company can get many opportunities to establish its firm across the world. The analysis will provide the economicsituationoftheplacewherethecompanywantstooperate.Politicaland Techniological can boost the profitability of the business. New Products and Services -Vectair Holdings are focusing on innovating new products which can beneficial for the organization and customers both, Recently, they are planning to launch a new lip balm which will keep the lips good all season. To expand their growth, then organization must launch their innovative products in every part of their town through promotion and advertisements. Growth options -As part of a larger strategic planning initiative, the Ansoff's matrix isa communication tool that can be used to identify potential growth strategies from Vectair Holdings. The least risky strategy is that companies sell products that are in existing markets, get to know their customers, build channels, and so on. This Ansoff's strategy is known as "market penetration". The strategy is applicable only when there is continuous growth in the existing market and when it is possible for the organisation to integrate marketing mix elementssuchassocialmediapromotion,discountoffersandeffectivecustomer management services. Another strategic option in the Ansoff's matrix is innovation or the new product development for existing markets through product development strategies. Here, the product elements consist of more deviation from the elements of marketing mix and thus as compare to market penetration this strategy has higher risk. The success of this strategy depends on whether the organization is able to conduct effective research and 4
respond to customer and market needs, as well as internal capabilities and their own competencies to stimulate innovation (Liepa-Zemeša and Hess, 2016). The third strategic option incorporates existing products into new markets through a "market development strategy". This is also considered to have higher risk than entry to new market, because it may be hard to understand the complexity of new markets. With this strategy the major changes are introduced in the distribution channels and place element of marketing mix. In addition, with this promotional activities are also extended to new market segments. Ansoff's latest strategy at Matrix is Diversification, which develops new products for new markets. This is considered the most risky strategy of the fourth because organizations areengagedinforeignmarkets.However,thisriskcanbereducedby"related" diversification and has the potential to produce the highest returns. The Ansoff's matrix is used in the strategic phase of the marketing planning process. This is used to identify comprehensive strategies that companies need to use, and then inform which tactics should be used in marketing and sometimes organizations pursue two strategies to reach different markets.The fourth strategy will be best for the Vectair Holdings as it aims to develop new products in the new marketplace and the second strategy which is development of product in the existing market will help them to connect to their customers and build loyalty. LO 2 Assessment of the various ways in which organizations have access to finance and when various types of funding must be used Investment decision-making Capital budgeting solutions are one of the critical decisions that business owners make. The success of the business depends upon the factors such as product development, entry to new markets as well as expansion strategy (Boulange and et.al., 2018). Companies use several methods to make such decisions. Most of the organisations uses payment method or present value approach. Net present value method -The Net Present Value (NPV) method analyses both positive and negative cash flow for the existing as well as expected future projects. It will help to adjust the expected future cash flow so that future needs can be aligned with the present assets. For making this adjustment this approach uses discount rate which also 5
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takes capital lost, failure risk, interest rates and inflation into consideration. Finally, it adds the current value of different and all types of cash flows to get the present value or cash value. If the value of capital is positive, it is better to continue the project. If this is not the case, the project must be rejected. The higher value of NPV makes projects more suitable and safe for the selection.Payback Period method -Depending on the amortization method, organisations must analyse the cost to initiate the business as well as the expected return to receive from the project. Then count how long until the project is balanced or produce enough money to cover the initial costs. Companies that use this method usually select a specific time frame for years 2 or 5 years. If the project can "repay" the initial costs in this time horizon, it's worth doing it; If this is not possible, the project will be rejected. When deciding on a project, choose one project with a shorter payment period. Sources of finance for growth There are many financing options and lines for new and small companies. Worthy options vary from company to company (Lee and Sener, 2016). However, here are general options for companies that want to raise money to help with their daily work or invest capital for growth. Bank Loan- There are many loan options for small or developing businesses, and this is only a brief overview of the options available. Loans are classified into two categories namely secured and unsecured loans. Advantage -A collapsed loan uses company assets as collateral that can be recovered if organization cannot repay the loan. The main benefits of this method is that it provides lenders with greater security, which is why interest rates are often lower. Disadvantage -On the other hand, unsecured loans do not require collateral in any form, but may require personal guarantees based on credit rating rather than collateral. This can pose a far higher risk to the Vectair Holdings if their business goes down (i.e. credit cards). Venture Finance –Vectair Holdings can contact venture company to get financial support so that they are not involved in their business. Advantage -This brings benefits from potential successful investors who can provide advice and experience for your business. Venture finance focuses primarily on new fast-growing companies that appear stable and less risky than new, less established companies. 6
Disadvantage -However, one of the risks of acquiring venture capital is the competitive nature of the industry, which can make it difficult for companies to finance their business. Most of the time and effort involved is often in obtaining the support needed and may not be possible for smaller and riskier companies. Angel investors -This source of finance are often known as high net worth individuals who want to invest their own money and make their own investment decisions. Advantage -They can often provide less funds than venture capital companies but have the potential to support risky companies and Angels can also bring valuable ideas and tips for their business. Disadvantage -When looking for this type of funding, investment networks and angel unions are a good start. The UK Business Angel Association (UKBAA) states that angels generally invest between £10,000 and £500,000 in a company, investing £1.5 billion each year in UK business angels (Financing Methods for Startups,2017). Crowdfunding -There are several forms of "pending" that are best suited to finance small and medium enterprises (SMEs), including peer-to-peer loans, joint loans, rewards and cross financing. Advantage -Reward-based is the crowdfunding which allows the company to receive funds in small exchange for granting their investors a reward such as product sample or hosting an event. Disadvantage -Peer-to-peer involve investors who give money to someone at a fixed interest rate and comparisons are similar to joint loans, but corporate loans are given instead of individuals, investors, companies, and government institutions. Personal savings –This can be borrowed by the relative, family and friends and it is the easiest way to take money without any policies and can payback whenever they want. Advantage – Easy borrowing of money without any problem as it is easy to contact. Disadvantage – Can't afford a lot of money as some of them may not have good financial status. LO 3 Design a business plan for knowledge and understanding of Growth Business plan is the framework it is the format and written document every firm makes this business plan to achieve the goal of the firm. This plan helps to identify theoperational and profit and loss objectives of abusiness and it also describes the accurate information about the plans and budgets. That means this plan describes how the goal are to be achieved. It is the actual 7
map to the success the business. A new firm can adopt this business plan to establish the financial and other activities of the business. If any person want to establish the new ventures with new and innovative product. Therefore, a business plan can help firms to determine business idea is viable. There are different components which makes the business plan effective (Keough, 2015). Therefore, Vectair Holdings makes this business plan to success the business they include the different components in their business plan which is described below. Mission: Wants to expand our business globally and adopt all kinds of innovative ideas which will increase opportunities for business to expand globally and attract new customers. Vision: To operate in different markets and serve customers by providing them with low cost and good quality of products. Executive summary—vectair holdings formulates the business plan for the purpose of providing the hygiene product to the customer in order to increase the number of customer as well as attracts the customer toward the hygiene product. Vectair holdings launch the Eco- Friendly Bath Accessories like, soap, sanitizer, floor cleaner including the organic and eco friendly ingredients. Therefore, this innovative product is creates the demand so, to achieve the goal and objective of the firm they make the financial and budget statements to manage the business activity. Market analysis —Marketing analysis is the tool which helps to identify the needs and requirements of target market.vectair holdings plc use the STP strategies in the business to identify the target market. Thus, firm targets all types of people who are child, adults and teenage, they all are use the hygiene product. Therefore, the prices of product is low so firm target the low and high income class group of people who really willing to buy the hygiene product. Therefore, this new and innovative product easily attracts the consumers and this strategy enhance the demand of theproduct. Competitive analysis —It is also the best tool which helps to identify the competition in the market.vectair holdings plc use the porter five forces and swot analysis to identify the competition and also this model helps to determine the strength, weakness, opportunity and threat of the firm. Therefore, to recognize the competition firm can improve their strategies and plan to reduce the competition. Thus, competitive analysis examine the strength and weakness of the competitors. Therefore, by identifying this factors vectair holdings plc implement the new strategies such as high quality of product, low prices techniques etc. this satre3gies is helps to 8
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reduce the competitors as well as it can lead to enhance the level of competition with other competitors in the market (Hollander, 2018). Thus, the best strategy to reduce the competition in the market which is reduced the prices on the product and improve the quality of product and services. This strategy helps to generate the high profits and enhance the sales value. Marketing plan —Marketing plan is helps to identify the suitable pricing and promotional strategy.vectair holdings plc can use the penetration pricing strategy for launch the product in target market, this strategy is best because firm launch the product on low prices with quality of product. Therefore, this strategy is suitable for the new Bath Accessories like, soap, sanitizer, floor cleaner. Thus, vectair holdings use this strategy to attracts the customers. On the other side, firm can use the social medial marketing strategies to promote the product in the market. Therefore, social media marking strategy is the best strategy who easily attracts the customer because in current trends usually many people use the social media platform. Therefore, firm promote their product in social media for enhance the demand of the product Management plan —Themanagement plan helps to vectar holding to plan thebusiness structure, management, and staffing requirements. Therefore, management plan helps to identify the best staffs for the suitable job.vectar holding recruit the employees by the use of interview and personality test. This is the best way to identify the skills and knowledge among the employees, therefore firm can choose this method to hire the best people who meet the requirement of customer as well as achieve the goal and objective of then firm. Therefore, holdingrequires specific employee and management expertise to achieve the goal of the firm. Enterprise can use the best strategy for finding and hiring qualified staff and retaining them. Operational plan —This plan is useful because this plan describes the facilities, material, stocks, and supply requirements etc.vectar holding identify the location, supply chain and production process to manage their business activities. Therefore, firm require the raw material to mange their production process, so they find the supplier who provides the raw material. Firm contract with retailers who communicate with customer and provide the new product to customers. Therefore, this plan helps to identify the requires parts or stocks and goods to produce goods to be sold to customers so, firm will need to investigate potential Supply chain. Financial plan —This plan helps to identify the requirements of funds. This plan determines different factors firm can use as a financial source mad implement in the business to run the business. Therefore,vectar holding receive start-up money in the form of equity, own funds, 9
public funds or debt financing from banks, angel investor, or venture capitalists. Thus, vectar holding use different funds to managing all the activity of the business (LiMobin and Keyser, 2015). But there are different issues which faced related to using the funds. For example, high loan and liabilities is creates the negative impact on the business so, vectar holding make sure that they use few amounts of money that means they not increase the liabilities which creates the positive impact on the firm performance. CASH FLOW STATMENT WEEK 1WEEK 2WEEK 3 Opening cash balance10000900012000 Total cash inflow200050002500 Cash sales150015001500 Account receivables50010001000 Others025000 Total cash out flow300020004000 Rent800800800 Payroll100001000 Account Payable180010001000 Insurance and utilities200200200 others001000 Net change in cash-10003000-1500 Cash Forecast9000120001500 Interpretation — From the above table it can interpret thatvectar holding plc obtain the loss in week 1 due to requirements of employees resources. Further, in week 2 firm achieve the profit and week 3 the cash flow is negative because of fulfil the other requirements of firm. 10
LO 4 Exit or succession options for a small business. Exist and succession option these both option are valuable because this option provide the valuable solution to business owner. Exist option are those which firm want to leave and quit within the business die to high losses (Frenchman, 2017). On the other side, succession option is provided the ideas that how to improve the performance of business. There are different exit option such as - Exit option Selling the business to third party —This option is also the best option when owner want to leave this business, and they not manage the work and generate high profits, so they transfer all the rights to another business who want to acquire the business. Advantages This process is reduced the involvement of third party. It is the best option because It reduces the miscommunication. Drawbacks: Customers might not like the new buyer of the business which can affect the business negatively like sales of the business can be reduced. Passing the business to successor —This is also the best ideas for pass the business to family member or business partner that mean owner of the business transfer all the rights to the responsible person who manage all the business activity and generate high profits. Advantages The main advantage of this process is that the business is generate high profits in the future. Drawbacks: Way of running of business to successor might be completely different which sales, liquidation and overall operations of the business. Transferring ownership through management and employee buyout —The team of people or higher level team pools resources to purchase all or a part of the firm(Hunt and DeVries, 2019). This is one of the best options for owners who provide the opportunity to the owners. Benefits This process is legal process so it reduced the level of fraud. This process isprotects legacy and business independence 11
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It gives the long tern support to the firm because the high level of employees organize the business activity. Drawbacks: Can reduce the trust of the organization within employees. Merger-A merger is an agreement between two parties that unites two existing companies into one new company. Advantages Better Fulfils Consumer Needs. Product Innovation and Development Drawbacks : Employees are not satisfied with the change management and policy. Succession Provide preparation and guidance programme to the employees —This is the best option to success the business. Firm can provide the training programme to the employees forgenerate high production and quality products. Therefore, through training facilities employees improve their work, and they make the best and qualitative products which satisfy the needs of customer (Janin Rivolin, 2017). Revalidate the strategies —To expand the business and generate the growth of the business. Firm makes a new strategies and re-evaluate a new strategy which helps to steerage the high profit and increase the performance of the firm. CONCLUSION After the complete analysis of this report it had been concluded that marketing strategies continue to grow and adapted to changing market conditions. Within the company, results from various types of businesses continue to be reviewed and evaluated. Decisions are then entered into the decision-making process. This has enabled the development of new strategies to improve operations. However, when the strategy changes, one aspect of the business remains. This is a constant focus on a high level of customer service and employee relations. This strategy allows the Vectair Holdings to continue to grow for more than 55 years and prospects for further growth 12
in the future. The organization can adopt these marketing and planning for growth strategies in order to gain a competitive advantage which would expand their business and increase the growth rate with high revenue and productivity. It also highlighted the plan that is helpful for the growth of the business which consists of objectives and information related to their financial budget which help them to improve their marketing strategies. 13
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