Planning for Growth: Evaluating Opportunities, Ansoff's Matrix, Funding Sources, Business Plan, Exit Options

This article from Desklib discusses key considerations for evaluating growth opportunities, Ansoff's growth vector matrix, potential sources of funding, designing a business plan for growth, and assessing exit or succession options for a small business. The article uses the example of Cafepod coffee company to illustrate these concepts. The article also includes a PESTEL analysis and a Boston Consultancy Group Matrix. Course code, course name, and college/university are not mentioned.

Planning for
Growth

Contents
Introduction....................................................................................................................................
P1- key considerations for evaluating growth opportunities............................................3
P2- Ansoff’s growth vector matrix......................................................................................6
P3- Potential sources of funding available.........................................................................7
P4- Designing a business plan for growth..........................................................................8
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..................................................................................................11
Conclusion....................................................................................................................................
References.....................................................................................................................................

Introduction
In the development of the association, it necessitates the corporate and planned
proposal which is the primary feature in the budget. It is indispensable aimed at each society
to brand a whole occupied impervious strategy for growing as a drawing of deed so that they
can type a comprehensive immediate of together inner as well as outside basics which are
share of construction of a corporate business (Avin, U. and Goodspeed, R., 2020).
Underneath declared statement is grounded on Cafepod coffee company which is a provided
that an upright excellence coffee involving thoughtful sweltering knowhow with innovation.
This business remained originated in 2011 by two South African friends i.e., Brent Hadfield
and Peter Grainger. Its headquarters is situated in Filament Walk, London, Greater London,
SW18 4GQ, United Kingdom. The purpose of creation this statement is to examine varied
sections of initiative and numerous approaches which is obliging for the company in thriving
of the small and medium-sized company. In the investigate the conversation is founded on
the key deliberations for the development assessment with Ansoff matrix and significant the
bases for reserves, making commercial strategy and succession choice for the corporate.
P1- key considerations for evaluating growth opportunities
The developing of novel and progressive knowledges delivers minor and great
companies’ numerous chances in the growth of the marketplace globally. The operation of
the openings principals to entices additional clients and businesses advances additional care
and principals to modest advantage in framework to the Cafepod coffee company. The
market investigate is showed by the predictor and grows the policies in agreement with
porters’ generic strategies and PESTEL analysis and Boston consultancy matrix.
Competitive advantage- It describes to the leading unit of development in the firm as
competitiveness in the market provisions the organisation to demeanour the corporate in
ground-breaking means. Its principals to the countless benefit to the clienteles to become
creation at finest value with huge superiority. Participant inspection is associated to the
planned investigate. The physical around opposing companies is composed and deliberate.
The Cafepod coffee company receive the inexpensive advantage deprived of distinguishing
its goods through additional (Biani, R., 2018). The market evolution was fortified by the
general inclinations. The purchaser wants and supplies are unstated by the firm. Resources
founded view labels the decision-making summary of the business which panels the
deliberate assets for reaching the cheap advantage. Its stresses on the inner resources for

categorizing properties, competences and capabilities. The RBV model comprises properties
model which is proprietary hooked on tangible and unnoticeable possessions in cafépod
coffee company.
Porter's generic strategy
This classical is similar a Planned outline that usage policy to examine that in what
way a corporate can get inexpensive compensations. Here are 4 approaches that assumed by
porter and values by dissimilar sympathetic of businesses so that they can examine the entire
marketplace state and enlarge their commercial positively.
 Cost leadership: - This approach mostly anxious around their price and proposes the
corporate to proposal their goods and facilities at little price so that they can
efficiently aim the market to achieve the tall market portion. Cafépod company
custom this plan so that business can effortlessly get market portion and uphold all the
commercial doings at small price to income modest benefit.
 Differentiation - On the foundation of this approach, it can be examined that
corporate can get huge market development by contribution groundbreaking goods
through novel structures. This approach needs high market investigate and discourses
entirely the supplies of the clients and delivers Excellence goods and facilities.
Cafépod company castoff this plans to appeal huge clients (Eckardt, R. and Skaggs,
B.C., 2018).
 Cost focus - This approach focusses on the position market and deliver the creation at
the deepest price. The businesses comprise entire information around the marketplace
that could effortlessly comprehend the partiality of clienteles. Cafépod company can
deliver their goods in virtuous operative value that could assistance to apprehension
the complete market.
 Differentiation focus - This approach mentions that association mostly proposal
goods for the position market by insufficient exclusive structures. This approach
mostly emphases on the product faithfulness of the clienteles which can assistance to
income modest compensations. Over this plan, Cafépod company deliver numerous
ground-breaking goods in the novel marketplace that can assistance to increase further
income so that business can effortlessly evade modest condition in forthcoming
(Eriksson, R.H and et.al., 2017).
PESTEL analysis

It references to an essential of premeditated growth usage for external inspection in
outside eco-friendly facilities for condition scanning. The learning is accomplished on the
Cafepod company.
 Political factor- The impact takes the influence on the business of the long-lasting
sustainability and efficiency. The features which overstated the Cafepod company
continued the consequence of the adjudicators as they are self-governing. At this point it
is vital of subsidiary independent establishments as to stretch pattern to Cafepod company
in unprotected captivating strong and continuous political state so that equal of misuse
can be reduction (Grange, K., 2017).
 Economical Factor This influence comprises increase, overseas exchange rate, monetary
development, recession, interest rate and hiring proportion of the republic. UK budget is
robust but occasionally owing to indecision of Brexit, nation challenged numerous
adversative circumstances that disturb their monetary development degree. Cafepod
company emphases on marketplace growth approach to get additional profits.
 Social Factor - This issue comprises societal standards and opinions, multicultural
doings, procurement custom of the clienteles and numerous additional. Cafepod company
touches the entire market and aims numerous belief persons. Teaching standards and
fictional degree too measured by this influence and Cafepod company mostly aim
altogether age-group affiliates.
 Technological Factor - On the foundation of this issue technical progressions and
alterations of the knowledges are comprised. Cafepod company custom numerous
knowledges that can assistance to advance further market segment and content the client’s
supplies. Cafepod company castoff newest knowledges for persuade of the individuals
(Heymann, F and et.al., 2019).
 Environmental factor- The climate and ecosystem alteration, sustainability quantity is
intricate. The Cafepod company grows assistance since recyclable standards and rules at
countrywide and resident equal to income choices on the feature of evaluating strategy,
yield development and plant place. The Cafepod company too energetically underwrite in
the Company Societal Accountability for the development happiness and to deliver the
possible market.
 Legal factor- This issue helps in the foremost of marketplace conditions, instructions in
which it purposes and method to resolve the contest with additional stockholders. The
liberty of the legal replicate’s forte and honesty of the company. The Cafepod company

rules the dependability of the service rules and admission the info regulations and the
obligation to submit with them in the nation.
Boston Consultancy Group Matrix
It is too recognized as the Development Portion matrix which is industrialized to
assistance planned preparation for the commercial development and produce enormous
openings and henceforth, obvious to create additional and endure possessions. Here are
quatern features of their matrix which are as follows. Cafepod company is seeing this matrix
in directive to examines the development position of the business: (Hoch, C., 2017)
 Dog- It is the phase in which the invention is consuming the little growing degree and
short market portion.
 Question Mark – It is too recognized as the problematic teenager in which the
merchandise marketplace development is huge and market segment is small.
 Star – In such phase, invention is consuming the great market portion with great
development frequency.
 Cash cows – It is the feature in which the invention is steady by small growth rate
then huge market segment.
P2- Ansoff’s growth vector matrix
Each association need to get the large growing of their company and enlarge their
commercial altogether about the creation so that they can have additional effectiveness and
upsurge their product picture. Association usages this in companies to reflect the
development close on the foundation of present situation. This classical essentially anxious
by the planned preparation and examines some problematic so that Cafepod company
effortlessly express their individual growing. The pros of Ansoff matrix for the business it
helps the marketers in analyzing the risk which is involved when moving in particular
location. It offers the possible growth strategies and provides the assessment regrading all the
alternatives and opportunity costs. It is easy to analyses and construct. The cons of the matrix
are there is difficulty in accurate predictions. It is more theoretical model. The activities of
the external competitor is not considered. There is conflicting objective of stakeholders.
The description of this classical are assumed under -
 Market penetration - This approach mostly includes Vending of prevailing properties
in the current marketplace in period to get the great market growing and market
portion. This policy is helpful for the Cafepod company since its requirements small

charge and actual tenable by countryside. Business comprises previously active
information about the partiality of the clients and too material of their participants’
position at the market (Kalman, H. and Létourneau, M.R., 2020).
 Market development - The chief reason of this policy is to familiarize the current
goods in the newfangled market so that business can mature their market efficiently.
This plan needs huge examination and it remains too perilous as associated to the
market penetration plan. Cafepod company reflects this plan so that they could attain
additional victory. This needs further elevation so that persons resolve distinguish
around goods and facilities effortlessly and it too usages precise valuing methods so
that wealth speculation uphold effortlessly.
 Product development - By the assistance of this plan, association can present new-
fangled creation in the current market. This plan mostly worried the development of
the association with the altered goods. Cafepod company castoff this policy that can
support to achieve large market share since association previously cover information
nearby the clients’ favorites and entrant position.
 Diversification: - This is too careful as the growing plan that comprises Presenting
novel goods into the marketplace. This is too comprising and the greatest perilous and
dangerous policy that requires enormous venture for the commercial growth. Cafepod
company can reflect this plan since it delivers advanced progress (Karaevli, A. and
Yurtoglu, B.B., 2018).
In accordance with above discussed strategies the market penetration and product
development are more effective as the matrix provides the knowledge of market trends and
consumer behaviors their tastes, needs and purchasing power. With the use of these
strategies, it can develop new product and find new customers with new segments.
P3- Potential sources of funding available
The funding is the predetermination of the reserves which aids in backing to income
extended period achievement in the business act that is compulsory at the old-fashioned of
development or difference in the commercial. Here are plentiful bases of money which is
secret on the foundation of time period, possession and kind of group of interior or outside
basis. The Funding is also complete for the determination of short term or long-term. In the
setting to the Cafe Pod coffee co., it is critical for the money director to choose the precise

basis and mixture of money by deep study of correspondingly basis and considerate the
structures of backing foundations. The bases are-
 Bank loan- It is the life-threatening energetic income to increase the credit in the
relationships of praise provided that to the small-medium business. The corporate
advances the credit by sustaining about smallest values of the bank and too payment by
the interest sum usual by the bank. The advance is obtainable aimed at the short-term and
long-term targets. The variabilities of praise providing that remain employed wealth,
period advance and credit for properties. In the contextual to the Cafe Pod coffee co, it is
beneficial foundations to upsurge the reserves in static degree of interest (Kasioumi, E.,
2021).
Benefits- It is relaxed to obtain advance at the static degree of interest since though
gainful interest the business stocks and income are non-taken. The loan can be busy
discussing to the precondition which is repaid in approaching. It is a extraordinary style
of conference the monetary supplies of the businesses.
Drawback- In obtaining large advances it wants to content approximately rapports and
circumstances which does not carry resistance. The praise is decided conflicting to safety
which can be kept away after the mortgagor if ineffective to repay the expenditures. It is
an wealthy method for the loan quantity.
 Trade credit- It couriers to the praise that a customer improvement after the trader of
possessions in the normal sequence of business and buying association is not mandatory
to prompt repayment currency for the obtaining over. The rescheduling payment in the
background to the Cafe Pod coffee co. is temporary backing (Lempert, R and et.al.,
2020).
Benefits - It remains modest to reach and available to the minor companies provided that
suppleness serving in the growing of the stable auctions. It is monetary and informal
foundation which fixes not require any co-operation and authorised agreement.
Drawbacks - The disadvantage is related to dispersal the books owed outside the praise
retro. The problems are intricate in thoughtful the footings and circumstances of trade
credit.
 Crowd funding- It is a fresh technique cautious as foundation of finance. It remarks to
the technique wherever small borrowing capacity of currency is collected subsequently
enormous individuals for raising the cash. It is comprehensive for a precise scheme where

flexible application is finished interpretation to obligation. Equity is available opposing to
the currency by involvement modest payment of courtesy as composite interest.
Benefits- The finance is increase as it is the fastest means which also helps in tracking the
progress by the investors that leads to brand promotion. To raise the funds for the project
the targeted amount is set.
Drawbacks- The finance is not available for all the projects. The reputation of the firm is
affected by the project failure. The investors take back the money if the target amount is
not reached up to a level and the business is left over with nothing.
 Private equity firms- It is a sort of the equity capital which is not listed in any stock
exchange and the funds are raised from stockholders. In the hope of start-up, the funds are
capitalized to purchase the capital.
Benefits- In the payment of the interest it does not require any repayment the investors do
not have the right of bankruptcy which reduced the risk. The new equity partners emerge
which helps in secure the debt for future.
Drawback- The control over the company is loss by the owner which leads to dilution in
ownership. The cost is increased rather than debt capital as it does not require interest
payment. Through loan application and underwriting process lot of time and effort is
consumed in getting loan.
Rendering to the above conversation, it consumes remained summarised that
altogether bases are beneficial and important to upsurge the assets in the outline of the Cafe
Pod coffee co. The greatest functioning is bank advance, ended which obligatory capacities
of bases can be reached. In accordance with this the cafe pod company can raise the finance
from the bank loan and from the private equity firms as the requirement of money is easily
available for the expansion of business.
P4- Designing a business plan for growth
Respectively business wants an energetic corporate strategy that relics the improper
and nourishment for the corporate. The corporate strategy intitles the in-print article of
business for approaching by the determination of telling present marketplace location and
plans, drives and the rules used by the suggestion. The commercial strategy helps in
application numerous of errands and actions for discrete who engrave and recite them. The
commercial strategy is a throughfare map provided that the course to achieve day to day
operative professionally and for the association happiness (Lowe, M and et.al., 2018). Cafe
Pod coffee co similarly eloquent a Deliberate corporate strategy that includes numerous

information linked to the business idea, Mission, unbiassed and greatest noticeably monetary
data. The corporate impression comprises of numerous mechanisms-.
Executive summary- The Cafe Pod coffee co. recognized in 2011 by peter Grainger situated
in London contribution coffee, hot drinks, snacks to the coffee paramours. It delivers the
Nespresso companionable, crushed coffee, whole bean coffee, and diversity cartons. The
occupational tactics include of the idea and assignment, objects for the secure progress. It too
expresses the numerous actual development approaches to uphold the efficiency in the
presentation of the budget. It too brands the usage of numerous plans and strategies to
advance the inexpensive benefit over the participants. The occupational offer is prearranged
for the aim to increase their commercial or developing of novel produce.
Business description- It informs the business idea, undertaking declaration by the neutral.
The idea of the Cafe Pod coffee co. was to intrude the subdivision by flattering the amount
single coffee business in the UK done a whole optimal of coffee goods and knowledges to
content the needs of coffee paramours in UK. It too procedures the setting to demand and
withstand the greatest accomplished persons in the corporate and for clients to brand them
talented for acquisition of coffee (McCutcheon, P. and Skoien, G., 2017).
The mission remained to revolutionize and suspicion the household coffee subdivision then
needs to be superstore front-runner in the grouping by provided that newly baked coffees by
the vivid facilities at a reasonable worth. The duty to premium performs in the course of
procurer facility, staffs, the atmosphere and our public defines the Newly Baked Coffee Co.
The objective of the Cafe Pod coffee co is to help finest excellence and stimulating
diversities of chocolates, drinks, espresso drinks to the clients deferentially, welcoming so as
to increase the purchaser dishonourable. It too goals to bring enjoyable atmosphere by
upholding a spotless and beautiful coffee community all the aeras. It purposes to partake 30
% addition in the income.
Marketing strategies- To achieve the goal line it takes the policy of segmentation,
targeting and positioning of the advertising. In the segmentation of the Cafe Pod coffee co
the customers remain divided interested in the dissimilar stage collections and on the
foundation of topography, demographic and brand the usage of common media to entice the
clienteles. In the pointing the purchaser section is absorbed who consume wish of first-class
produce. According to the purchaser predilections and tastes the coffee diversities are
providing with diverse flavours. In the aligning the goods is located in such a method to make

a separate image in the attentions of the customers. As Cafe Pod coffee co partakes
industrialized a exclusive location in market and is highly believed brand by distinctive its
goods since the participants which delivers a planned benefit in the aim marketplace (Mowla,
M.M and et.al., 2017).
Competitive analysis- The Cafe Pod coffee co looks the rivalry from numerous contestants
like JOEY eateries, casual eating clusters etc. as its proposal’s excellence coffee drink by the
diverse flavours for the customers. It describes the SWOT examination of the Cafe Pod
coffee co.
 Strength- The Cafe Pod coffee co devours the advantage of healthy produce identical and
extensive world-wide supply chain by provided that excellence coffee drink to the
customers. The steadiness is too carried by the faithful clienteles and consume the
reasonable divergence done companies which minimalize the jeopardy.
 Weakness- The weak argument for Cafe Pod coffee co remained highly value opinions
that aided in exploiting the income nonetheless eliminate the goods affordability. It
consumes widespread values for goods that places boundary on the suppleness of the
coffee chain corporate. The processes remained complete in the incomplete extent (Pred,
A., 2017).
 Opportunities- The Cafe Pod coffee co consumes the opening to enlarge the corporate in
the decentralising marketplace which leads to increase in the revenue. The long-term
stability is also improved by partaking divergence in the corporate. The market portion
and business occurrence can be improved by consuming the business with further
businesses.
 Threats- The hazard for Cafe Pod coffee co is to expression the rivalry from differs
companies in the global market. The simulated danger is too confronted as the additional
companies stab to duplicate the perception. The difference in the customers tastes and
likings by stresses remained too the hazard for the Cafe Pod coffee co.
Financial factors- It comprises numerous foundations of investments to standby the
development of the corporate. The Cafe Pod coffee co upholds the equilibrium sheet, revenue
statement and money flow declaration to identify the development and many relations are
measured to classify the liquidity, competence and ability in the business. To suffer monetary
expenditure and discharge, connotation mandatory to attain and greatest all the monetary
substantial to loan the financial location. To handle completely monetary processes, it is

vigorous to brand a inexpensive which assistances to save greatest of totally the assets and
expenses so that professional can reservation all the processes and comprehend reserves
quickly.
Particular 31/12/19 ($) 31/12/20 ($) 31/12/21 ($)
Implementing
technology cost
15000 - -
Promotional expense 9000 8000 6000
Advertisement
expense
6000 5600 5800
Catalogues 2000 4000 3000
Training charges 6500 8000 8500
Total Cost 38500 25600 23300
As per this budget, it is analyzed that finance manager of café pod company get an idea in
context bit expenses that are considered by the organization during the expansion.

Market and industry analysis- The market analysis is the term of industry analysis which
relates to elements of the business plan that is used for the business profitable viability. On
the other side the industry analysis presences the planned chance of the business products bt
authorities of the market analysis which authorizes the actuality of the commercial market for
the products or facilities of the coffee restaurant. The café pod company provides the
facilities of the various types of coffees in flavours and foods to the events which positions to
consumer.
Monitoring of the plan- The plan is monitored with the previous sales to check the
achievements that increases the marketplace share. The marketplace share examination is
recognised in the participants portion in relative with the business.
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option
In command to assessment the current market conditions, it is important future aimed
at the stable to reproduce detailed choices, such as corporate departure tactics or succession
thoughts. This excellent helps in generating functioning consequences around business
development and similarly assistances in sighted high-quality in the departure strategy of

succession planning. Cafe Pod coffee co enlarges its corporate in the original market so it is
projecting to eloquent departure strategy & succession choices so that connotation could
easily arrangement by all the abilities that can anguish the actions of the corporate.
Exit plan- The exit plan is measured as the dangerous suitable thoughtful framework and
typically legalizes frequent structures that suffering corporate purposes. Through the subsidy
of departure plans, industries might recognize certain problems and the degrees that basis
them to upheaval achievement. Cafe Pod coffee co likewise approximation this strategy,
which can benefit totally in categorize precise substances upsetting their incomes. Industries
obligation to recurrence on & overwhelmed the influence of troubling problems. The certain
features complex is-
 Marketing firm in exposed market- This includes working of altogether the civil rights &
tasks of the work-related to approximately being additional in the marketplace, somewhat
than a separate inspection. The commercial enthusiasm relics the equivalent, as an
substitute of dismissing the company completely; it determination individual modification
the proprietor (Sardi, J and et.al., 2017).
Benefits Drawbacks
Temporarily the personnel previously
happen then are similar acquainted with
their character, the original proprietor can
simply endure commercial purposes.
Here might break an unimportant valuation
once promulgation. The corporate can
similarly expression the shortage of vivid
workers to enhancement the efficiency.
 Transfer of business to family members: This repetition of money-making a leading
corporate label the transmission of altogether human rights, controls; tasks, possessions &
obligations of the corporate to the domestic memberships whose goal line to transmit
nearby imaginary corporate as healthy as altogether related to him.
Benefits Drawbacks
The sales assistant of the initiative control
regulator it smooth subsequently the
auction, pending the business discussion is
salaried in widespread.
Everchanging a company to an definite
domestic subordinate power base the
business to appearance worries & profit
unsolicited significances.
 Liquidation: This is the comprehensive share of the suggestion. Preliminary finished
the remunerative rotten of all obligations and sum unpaid, a heartening method has

too sustained understood in the sale of properties. When the obligations & praises are
adorned properly, the voluntary quantity would be dispersed to the anxious gatherings
of the suggestion (Steinberg, D.I., 2019).
Benefits Drawbacks
The major advantage of this feature is that
the panel of managements and progressive
establishments can easily produce allowable
after their tasks, obligations and amount
outstanding.
This feature besides has a trouble; that is, it
resolve major to the thoughtful station
degree and might failure the credible
workers.
Succession Plan
Basically, succession planning customary on to business expansion and renewed
pertinency, and it can benefit identify latest bests who control supernumerary the dominant
commercial workers when they permission the management. Succession planning lets the
broadcast of skilled after single separate to additional. Cafe Pod coffee co can kind a strategy
for that formation that can workwise forestall all forthcoming structures & oversees the
imprecision of somewhat opposing circumstances. This plan comprises around issues,
deliberated underneath:
Mergers and Acquisitions: This feature is tremendously obliging in secondary the
subdivision's succession plan. Unions are a valued method to syndicate single founding with
supplementary, so that composed gatherings can complete & effort composed to attain the
energies of the corporate that resolution benefit the secure to increase very cheap assistances.
The gaining similarly includes careful events that minor businesses can path to vend
themselves to big businesses.
Benefits Drawbacks
The vital benefit of this method is to
upsurge exact services & capabilities, and to
eliminate approaching hazards as healthy as
reservations.
Increases the juncture of repetition in
wanted processes, which is its chief
insufficiency.

Concerning the opinions of departure plan & succession plan, yielding to
examination, succession plan determination be the extremely appropriate best for Cafe Pod
coffee co, meanwhile it strength too suggestion varied payments so that the work-related
might professionally booking its upcoming goal line.
In accordance to the above discussion the succession plan and merger and acquisition
is more convenient for the cape pod coffee company to gain more competitive advantage by
the organisation and competitive situation in future is reduced. For the café pod company, the
exit strategy of merger and acquisition is recommended. The exit plan and succession
planning help in preventing the organisation from the uncertainty of future. The positive
outcome is provided and proved to be beneficial.
Conclusion
The statement concise that preparation is a vital feature of all commercial articles. The
organisation evaluates the growth models and diverse sources of financing to get investment.
It also prepares the business plan to get the blueprint and succession planning for entry and
exist in the market. Development preparation is a deliberate movement of corporate that
credentials corporate pouches in preparation and subsequent growth in their incomes.

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