Planning for Growth: Key Considerations, Ansoff Matrix, Funding Sources, Business Plan, Exit Options

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Key considerations for evaluating growth opportunities ................................................1
P2. Evaluate growth opportunities applying Ansoff Matrix .................................................3
TASK 2............................................................................................................................................6
P3. Assess sources of funds available to businesses .............................................................6
TASK 3............................................................................................................................................8
P4. Design a business plan for growth that includes financial information and strategic
objectives ...............................................................................................................................8
TASK 4..........................................................................................................................................10
P5. Assess exit or succession options for a small business along with benefits and drawbacks
..............................................................................................................................................10
CONCLUSION..............................................................................................................................13
References:.....................................................................................................................................14
Books and Journals...............................................................................................................14

INTRODUCTION
Planning is important for the business to grow and succeed and is considered as a strong
strategy to expand a business. Planning for business is become necessary for the expanding and
generating revenue for the profits. Planning for growth can be considered as the strategy to meet
the objectives and goals of the organisation to survive for long term in the competitive business
environment (Aragon and et. al., 2021). Planning is helpful as it allows an organisation to
allocate the resources to utilize them optimally. Small and medium size organisation put lots of
efforts to plan their resources towards the centre goal in order to foster the efficiency of
resources for the growth of the business. The SMEs requires strategic planning their business
system before moving forward towards the execution phase. Therefore, the planning helps the
enterprise to analyse their internal and external factors and priorities the elements stepwise. The
present report on planning for growth is the study Chartridge development Ltd. the organisation
is house and property development Construction Company based in Beaconsfield, United
Kingdom. The report will discuss the factors to evaluate the growth opportunities and evaluation
of growth opportunity using Ansoff matrix. The report will highlight the various sources of fund
and will develop a business plan. At last the report will assess the different options of exit for
SME.
MAIN BODY
TASK 1
P1. Key considerations for evaluating growth opportunities
With the growing technology and changing customer requirements businesses are always
looking for the growth opportunities in order to gain competitive advantage. Small businesses
like Chartridge development Ltd. has tendency to analyse key factors in order to evaluate the
growth opportunities so that they can grab the attention of the customers for the sustainable
development of the organisation they are conducting a market research. There are various factors
for the growth opportunities of the Chartridge development Ltd. It is helpful for the success
growth of the business on the large scale and also help in increasing the capabilities to achieve
strategic goals of the business.
Technology: The technology provides organisation new opportunities of product and service
development with the launch of new equipments and techniques that are technologically
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advanced. Technology is providing the Chartridge and opportunity to build sustainable and
environmental friendly houses and also facilitates to build the property more fast with the
technically advanced and fast equipments. Technology is the foremost and most important for
the initiating the growth strategy in terms of products and services.
Client’s needs and preferences: Chartridge is the property developers and in house building
industry the customer’s preferences are changing dynamically and rapidly. Therefore the small
businesses of this industry are client centric. For Chartridge it is highly beneficial to get clients
that are ready to invest heavily in house building. Beaconsfield is a expensive town outside
London with 1 million euro average income therefore it is an opportunity for Chartridge to
expand its business through clients they were creating the large niche Market (Venkatesan,
2020).
Business goals: It is very important for the small organisation to understand whether their
growth opportunities a line with the mission and vision of the organisation. In Chartridge
development Ltd. their aim is that the growth opportunities that comply with their mission and
vision in order to deliver high-quality luxurious properties to their customers in suitable location.
Therefore any growth opportunity must be recognised that complies with the business goals.
Competitive advantage: In order to identify the growth opportunities it is very important to gain
the competitive advantage. Chartridge development Ltd. focuses on delivering luxury and
expensive houses to the clients at desirable locations of the city which helps the company to gain
a strong competitive advantage from the competitors like Bexwell honours limited. In order to
gain competitive advantage it is very important to analyse internal as well as external
competitive factors which can be done through pestle analysis, porter's generic model it will help
Chartridge to identify their strengths and weaknesses thereby forming a base of improvement
and growth for business.
Strategic Relationship: Strategic relationship means expanding the business by improving the
strategies through International franchising, partnership, collaboration, joint venture etc.
Chartridge is small business therefore it has a limited access of sources therefore any mergers,
partnership, acquisition etc. (Behrens and Helfen, 2019) Help organisation to suitability to gain
bigger funds, economy of scale and availability of human resource thereby having an growth
opportunity to gain larger market share for the company.
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