Planning for Growth

This document discusses the evaluation of growth opportunities, various sources of funding, and business plan for growth. It focuses on the case of Eagle Eye Solution, a small enterprise in the technological sector based in the United Kingdom. The document provides insights into different growth strategies and methods, such as the Boston consultancy group matrix, Ansoff growth matrix, and McKinsey Matrix. It also explores various sources of funding, including bank loans, angel investors, and crowdfunding. Additionally, it outlines the components of a business plan, including objectives, marketing strategy, and marketing mix.

PLANNING FOR GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
LO 2.................................................................................................................................................6
Various sources of funding..........................................................................................................6
LO 3.................................................................................................................................................7
Business plan...............................................................................................................................7
LO 4...............................................................................................................................................11
Exit Strategy..............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
For growth there have to be a lot of improvements which have to be done and achieving
them is going to make the organization have higher reputation and profitability in the market.
The report would consist of Eagle Eye solution which is from the technological sector which is
based in United Kingdom. This is a small enterprise and the report would explain the detailed
growth plan for the company. There are a lot of opportunities which are present in the market
and those have to be analysed and made further decisions and planning for so that the business
will be able to grow. The report would discuss the opportunities and the plan which is required
for the organization to use so that there would be a better functioning for a long run.
LO 1
Evaluation of growth opportunities
There are a lot of improvements which can be done by the organization by using
approaches and methods. Eagle Eye Solution has been using a lot of growth opportunities
methods and strategies so that there would be a better functioning like Boston consultancy group
matrix, Ansoff growth matrix, McKinsey Matrix, etc so that the company will be able to grow in
the market effectively and efficiently.
Boston consultancy group matrix
This is a matrix which can be used by organizations to have a strategic positioning of the
company in the market. There are four categories which are mentioned according to the portfolio
in the market and the four matrixes are dogs, cash cows, stars and question mark (DODDS,
DIMANCHE and SADOWSKI, 2018). This matrix can help the company to know where they
stand in the market and the decisions which have to be taken by the organization to develop and
grow themselves in the market.
 Dogs
The slow growth of brand in the market is the dogs and the company is also not being able to
grow in the market as compared to the competition in the market. There are a lot of changes
which have taken place in UK after Brexit and have made a lot of businesses come under this
category. The demand of the products and services of Eagle Eye Solution is high which is why
they do not come in this category and the services are also online so they did not get affected
mostly in the market.

 Cash cows
The companies which are working in the market for higher profitability are coming under
this category. There is no high investment which is made and attracts the right customers in the
organization as well (Li, Li and Endter-Wada, 2017). There has to be a strong planning growth
which has to be done according to the matrix so that the company can have better functioning.
Since Eagle Eye solution is having a lot of investments in the technological aspect the company
does not fall under this category.
 Stars
These companies are operating in high growth industries which can make the company have
a lot of high opportunities to be able to grow in the market so that there is a better functioning.
There are a lot of categories which can attract the right customers in the market (Hu, Huang and
Li, 2019). Eagle Eye Solution is an organization which is having a lot of demand for their
services and products in the market but because of the Brexit there are a lot of changes and
challenges which the company has faced. The company falls under this category because they
have high growth opportunities in the market.
 Question mark
These companies in question mark is having a low market share in the industry which is
going to make the company have a negative growth. The profit abilities of the organization is not
going to be present which is because of Brexit as well that a lot of companies come under this
category.
McKinsey Matrix
There are a lot of promotional methods and strategies which are present in Businesses
Corporation in the industry. The company will have to choose their right decision and methods
so that the company can have a higher profitability in the market (Wynn, 2017). There have to be
attractive and competitive strength which a business must have so that they can have a longer run
and the company will be able to have a larger market share which is a great factor for the
organization.
 Competitive strength of business unit
It is very important for the company to have the right decisions for the organization so that
there is a better investment which can be done. There are a lot of tools and measures which can
be taken by the organization but the most profitable methods should only be used by the

company. There is going to be a competitive advantage, loyalty of the customers, brand strength
and other important factors are going to be added in the organization. There has to be a high
level of satisfaction of the customers so that the company can get a competitive advantage.
 Industry attractiveness
There are a lot of investments which are being done by Eagle Eye solution in the market so
that the company can have better financial resources for the betterment of the company. There
are a lot of change in the demands and needs of the customers, industry size, growth rate, and
other important factors which will have to be analysed by the company and then taken important
decisions accordingly. There is a lot of improvement in the market which is information
technology which has been added by Eagle Eye solution which is a very important factor for the
organization to have so that there is a better functioning and higher profitability (Grooms and
Frimpong Boamah, 2018).
Ansoff Growth Matrix
There are a lot of opportunities which are present in the market for any organization but
there must be an effective functioning so that the planning is done for the benefit of the
company. This model is used by Eagle Eye Solution so that they can have a better functioning.
 Market penetration
By having the product which is already existing in the existing market is going to make the
company get to know the importance of the organization. There are a lot of changes which are
coming in the present but with this strategy the organization will not be able to have a unique
advantage and that is not a good factor for the organization. Discounts and special offers are
given to customers for such products so that the company can have more sales and the
profitability increases.
 Product development
This is also going to make the company have a growth opportunity in the market which is
going to make the products have better sales. The existing market is well understood and
feedbacks are taken by the company so that there would be a better growing opportunity which is
going to be present. The demand for the new products in the existing market is always high
which Eagle Eye solution has observed in the market which is why the company is always
working for developing the products or getting in new and unique ideas for the company to have
profitability in the market and a higher market share.

 Market development
Existing product always has a trust and is going to be available in the market easily. This is
good for getting in a loyal set of customers in the new market as well. There are lesser risks
which are involved in this factor of the company and this can be a great advantage for the
organization (Burton, 2017). This is going to improve the quality of the products and the
portfolio of the company is going to get stronger which is a great factor for the organization.
There is a requirement of experience in new market but the product which is working can make
the organization get a better strategy to be followed and the company will be able to get a better
and strong base in the new market.
 Diversification
This is the most risky strategy for any organization because the product is new and so is the
market which can make the company have a loss. There are new stores which are going to start
but this is going to be a very effective strategy for big organizations in the market so that there is
a better sale and the company will be able to stand in the market for a long run.
Eagle Eye Solution is going to go for market penetration strategy because the company
cannot take a lot of risks and this is going to make the company have a stable functioning. This
will make the company have strong portfolio which can be used for further growth.
LO 2
Various sources of funding
There are a lot of changes which are taking place in the companies and for that there is a
requirement of funds so that the organization can get a competitive advantage. To gain
paradigms for the business to be able to function effectively and smoothly this is a very
important factor for the organization to have. There are a lot of investment which is required in
Eagle Eye solution from time to time because it belongs to the technological industry which is
having a lot of changes and the company will have to get those changes too for a better
operations. There is an increase in the competition in the market which will have to be monitored
so that the organization will be able to get a better market for them.
 Bank loans
This is a legal financial help which organizations can take which can be used by the
organization to have better performance level for themselves in the market. There are a lot of

opportunities which are present in this factor which is the decision making of the organization
remains in the same hands and the company will not have to lose their shares. It is very
important for the organization to be able to pay back the loan from time to time otherwise they
can lose the property to the bank (Liang and et al., 2018). Eagle Eye solution has a strong
economic stability in the market which can be a great advantage for the company because it is
easier for the organization to be able to pay back the bank.
 Angle investors
There are a lot of rich businesses which are in the market and they invest in small
organizations so that they can get new ideas and innovation in their own organization so that
there are better market shares which the big companies can get in the market. These
organizations have a lot of experience and knowledge which can be used by the small industries
to grow but the stakes of the company have to be shared by these organization. This is going to
make the functioning get affected because the cultures and the productivity levels of the
organizations are going to be different. Eagle eye solution has made a place for themselves in the
market which is why it is very important for them to be able to function effectively.
 Crowd funding
Through the medium of social media and other platforms the company gains a source of
income for themselves which is through promotions and working opportunities which the
company is providing to them (Gounaridis, Chorianopoulos and Koukoulas, 2018). There are a
lot of attractiveness features which Eagle Eye Solution is having in the market which can be used
as an advantage and the company will be able to get more customers in the company.

LO 3
Business plan
Executive Summary
It is very essential for any organization to have a standards and reputation for themselves in the
market which will have to be maintained. It is before these maintained factors there has to be a
strong analysis of the market and accordingly there have to be planning which have to be laid out
so that there would be better performance of the company in the market.
Objectives
 By the end of 2024 there is going to an increase in the profit margins by 45%.
 The sales will increase by 20% by the end of 2024.
 There is going to be a market share increase by 35% by the end of 2024.
 It is going to make the organization have a better strategy and objectives for the
organization by the end of 2026.
Marketing strategy
 Segmentation
There are different needs and different expectations from an organization which need to be
maintained by an organization. The strategies and measures have to be taken according to the
customers like there must be an increase in the information technological sector so that the
satisfaction of the customers with Eagle Eye solution can increase (Colantoni and et al., 2016).
The further segments can be distributed as follows.
 Behavioural Segmentation- The satisfaction level of the customers has to be maintained
and that is going to get in brand loyalty which is going to make the company have better
functioning.
 Geographical Segmentation- Customers have to be focused on culture, religion,
population density, etc so that the marketing strategies of the company are planned
according to that (Hollander, 2017).
 Demographic Segmentation- Segments are done according to age, gender, mental status,
etc by the company.
 Targeting
The target for the company is the young population which is into technologies and that is going
to make the company have more profit margins. The vision of the company is to get a brand

value in the market and this is going to be very effective.
 Positioning
The customers of the organization must find it easy for them to access to the organization and
their products which is the right positioning for the organization. Online is the main positioning
factor which is being use by Eagle Eye Solution (Swan and et al., 2018).
Marketing mix
 Price
Eagle eye solution is going to use skimming strategy to get to the customers faster with the
changes and then the company will shift to competitive pricing so that there is a standard which
can be set by the organization in market.
 People
There is a sense of transparency in the organization with the customers, stakeholders and the
employees as well so that the organization can have better functioning. The culture and value is
well maintained which is a good factor for the company.
 Place
The company is selling their products online which are making the company have a great
advantage for themselves in a long run. The customers have a higher satisfaction level when they
get what they need faster and of good quality.
 Promotions
There are direct mails which are sent out to loyal customers, sales, discounts, etc are given to the
customers so that there would be a better functioning of the organization. There are more
customers as well which can get attracted.
 Process
There are a lot of services and products which have been added in the company so that there is a
higher operation. The demands and needs of the customers have to be matched which makes the
customers have better experience (Bridge and Dodds, 2018).
 Physical Evidence
The comfort of the customers with the products is a very important factor which is making the
customers have a friendly environment to work with the products of Eagle Eye Solution is the
focus. The company is having a strong portfolio which is why the company is having a better
functioning.

 Product
Use of technologies is high which is making the experience of a lot of people associated with the
company. The quality and services of the organization is good which is making the company
have better maintained market.
SWOT Strengths
The experience in the field is not much but there is a use of right technologies in the company
which is getting the organization a competitive advantage in the market for a long run. The
company is also being able to handle or maintain their funds for the right investments. Weaknesses
The performance of the employees is not so effective in the company which can be a great
weakness for the company to be able to achieve their objectives from time to time. The
competition is also increase and if the company will not be able to get the right staff then the
organization will not be able to function. Opportunities
Due to technologies there are a lot of improvements which can take place effectively for a
stronger market share. There are a lot of policies for transportation which is being followed by
the company and that adds a strong portfolio for the company (Zhou and et al., 2017). Threats
There are a loyal set of customers which Eagle Eye Solution has kept for themselves which can
be very useful for a long run but the competition is increasing therefore the standards of the
company will have to be well maintained.
PEST Political Factors
It is due to Brexit that there are a lot of changes which have come in the regulations of the
policies which were formed years back. The employees of the organization will have to be given
their freedom and inputs on the products so that the organization will be able to function
effectively. The organization functions in the market to get a competitive advantage and
following these factors is going to help the company to get profitability. Economic Factors
There is a decrease in the unemployment rates of the country because of the technological aspect

of Eagle Eye solution. The currency exchange is not an issue for the company which is why the
organization is having free cash flow in the market which is good for investment for the future. Social Factors
Since the services and products are online and friendly for the customers the company is having
an advantage in the market (Perveen and et al., 2017). The needs and expectations of the
customers are being understood by the company and then further improvements are taking place
in Eagle Eye solution and that is a very good factor for the organization. Technological Factors
There are errors when it comes to up gradation of technologies in the company because the
productivity of the technologies is slow and that is not good for the growth of the organization.
There are a lot of innovations and researches which will have to take place in the company so
that the organization will be able to maintain their profitability and market share.
Finance
Basis Amount
Labour €2,500
Raw material €3,000
Technology €3,500
Components €1,500
Total €10,500
Sourcing Finance
Capital working finance sourcing is the best method which can be used by Eagle Eye Solution
for the further growth in the market. To focus would be on getting higher profit margins and the
satisfaction level of the customers to increase so that the investment would be worth it.
Monitoring and controlling
There has to be a monitoring of the employees for the changes which come in the organization so
that the right measures can be taken. The changes are not accepted by the employees so easily
therefore it is very important for the leaders and the managers of the organization to monitor and
control them (BARFOROSHI and Adabi, 2018). There is benchmarking method which is being
used in Eagle Eye Solution company to find out if there are any changes which are taking place
and if not then there would be training for the employees so that the standards and productivity
of the organization can be maintained.

LO 4
Exit Strategy
All businesses functioning in the market must have an exit plan for them so that there is a
better strategy which can be planned accordingly. If the businesses are not being able to expand
themselves in the market then the company must have a strong base for themselves in the market
so that they can have better functioning. Eagle eye solution is a small business which is
functioning in the market which is why they have to have a good exit business strategy so that
there is no loss for the owner or the company (Siedentop, Fina and Krehl, 2016). There are a lot
of exit strategies which can be analysed by the organization for the future measures which will
have to be taken.
 Keep business in the family
These businesses are sold to friends and family members only so that there is a legacy which
can be followed in the ancestral business. The owner of the organization is going to have a say in
the business because the family will be taking place of the organization which is a good factor
for the company because experience in the organization does make a lot of difference in the
organization. The drawbacks of this factor are that the family can have a differences and that is
not going to be good for the business and the owner (Rahman and et al., 2018). The family
members do not have the right skill to take care of the businesses in a lot of cases which is why
the ownership will have to remain with them but the decisions will still be in the hands of the
previous owner so that the functioning and operations are going to be intact in the organization.
 Liquidation
This is the easiest and simplest process which can be taken up by small businesses in the
market without having any legal difficulties. This is a good method for those who are
independent with the performance level of an organization and this strategy can make them
continue to be the same. The drawbacks of this strategy are that the investment and return can be
low because there is no legal involvement in the organization (Born and Horst, 2017). The
second hand equipments in the organization is also going to reduce the value of the organization
which is not a good factor for exiting a business and there have to be alternative ideas with the
organization for not applying this method.
 Sell business to manager or employees

This is a great exit strategy for any organization if the employees and the managers are
interested in buying the organization. There are a lot of advantages and disadvantages which
being that the employees have experience in this organization which is why they will know the
right measure which needs to be taken for them which can make the operations and the
reputation of the company increase in the market. There are long to be long term loyalty of the
workforce in the company and the motivation level of them is also going to be high (Kuma,
2016). To have a legal advisor post in the company while selling out there are shares this can be
kept with the owner so that there are ideas and experience which can be shared. The
disadvantage is that there is going to be no new ideas and management which will be able to
handle the business in a different way which could get in positive environment for the employees
to work in.
Eagle eye solution is going to opt for sell business to managers and employees of the
organization because that is going to make the company continue to function in the organization.
There are chances that the business will not have to fall and there is going to be a better
understanding of the employees in the organization which may improve the functioning and
operations which are taking place (Bates, 2018). The brand image of the company can improve
in the market and that is a very good factor for the organizations long run.
CONCLUSION
From the above report it can be explained that there is a need for the businesses in the
market to have a strong base for themselves in the market so that there would be a better
functioning. There are a lot of frameworks and strategies which are present and after analysing
the market and internal factors the decisions should be taken which are going to make the
company have high profit margins and brand image is going to be better in the market. There are
a lot of investments which are required by the organizations to be done but for that there are
funds which have to be gathered so that the company will be able to invest them effectively in
the market for a successful run and to achieve their goals and objectives.

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