Planning for Growth

PLANNING FOR GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
LO 2.................................................................................................................................................6
Various sources of funding..........................................................................................................6
LO 3.................................................................................................................................................7
Business plan...............................................................................................................................7
LO 4...............................................................................................................................................11
Exit Strategy..............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
For growth there have to be a lot of improvements which have to be done and achieving
them is going to make the organization have higher reputation and profitability in the market.
The report would consist of Eagle Eye solution which is from the technological sector which is
based in United Kingdom. This is a small enterprise and the report would explain the detailed
growth plan for the company. There are a lot of opportunities which are present in the market
and those have to be analysed and made further decisions and planning for so that the business
will be able to grow. The report would discuss the opportunities and the plan which is required
for the organization to use so that there would be a better functioning for a long run.
LO 1
Evaluation of growth opportunities
There are a lot of improvements which can be done by the organization by using
approaches and methods. Eagle Eye Solution has been using a lot of growth opportunities
methods and strategies so that there would be a better functioning like Boston consultancy group
matrix, Ansoff growth matrix, McKinsey Matrix, etc so that the company will be able to grow in
the market effectively and efficiently.
Boston consultancy group matrix
This is a matrix which can be used by organizations to have a strategic positioning of the
company in the market. There are four categories which are mentioned according to the portfolio
in the market and the four matrixes are dogs, cash cows, stars and question mark (DODDS,
DIMANCHE and SADOWSKI, 2018). This matrix can help the company to know where they
stand in the market and the decisions which have to be taken by the organization to develop and
grow themselves in the market.
 Dogs
The slow growth of brand in the market is the dogs and the company is also not being able to
grow in the market as compared to the competition in the market. There are a lot of changes
which have taken place in UK after Brexit and have made a lot of businesses come under this
category. The demand of the products and services of Eagle Eye Solution is high which is why
they do not come in this category and the services are also online so they did not get affected
mostly in the market.

 Cash cows
The companies which are working in the market for higher profitability are coming under
this category. There is no high investment which is made and attracts the right customers in the
organization as well (Li, Li and Endter-Wada, 2017). There has to be a strong planning growth
which has to be done according to the matrix so that the company can have better functioning.
Since Eagle Eye solution is having a lot of investments in the technological aspect the company
does not fall under this category.
 Stars
These companies are operating in high growth industries which can make the company have
a lot of high opportunities to be able to grow in the market so that there is a better functioning.
There are a lot of categories which can attract the right customers in the market (Hu, Huang and
Li, 2019). Eagle Eye Solution is an organization which is having a lot of demand for their
services and products in the market but because of the Brexit there are a lot of changes and
challenges which the company has faced. The company falls under this category because they
have high growth opportunities in the market.
 Question mark
These companies in question mark is having a low market share in the industry which is
going to make the company have a negative growth. The profit abilities of the organization is not
going to be present which is because of Brexit as well that a lot of companies come under this
category.
McKinsey Matrix
There are a lot of promotional methods and strategies which are present in Businesses
Corporation in the industry. The company will have to choose their right decision and methods
so that the company can have a higher profitability in the market (Wynn, 2017). There have to be
attractive and competitive strength which a business must have so that they can have a longer run
and the company will be able to have a larger market share which is a great factor for the
organization.
 Competitive strength of business unit
It is very important for the company to have the right decisions for the organization so that
there is a better investment which can be done. There are a lot of tools and measures which can
be taken by the organization but the most profitable methods should only be used by the