Planning for Growth
Added on 2023-01-12
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Planning for Growth
TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Potential Growth Driver for Business..........................................................................................3
Analysing Growth Opportunities with Ansoff Matrix.................................................................5
LO 2.................................................................................................................................................6
Potential sources of funding.........................................................................................................6
LO3 .................................................................................................................................................8
P3 Business's plan........................................................................................................................8
LO4................................................................................................................................................11
P3 Exit strategies for small business..........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Potential Growth Driver for Business..........................................................................................3
Analysing Growth Opportunities with Ansoff Matrix.................................................................5
LO 2.................................................................................................................................................6
Potential sources of funding.........................................................................................................6
LO3 .................................................................................................................................................8
P3 Business's plan........................................................................................................................8
LO4................................................................................................................................................11
P3 Exit strategies for small business..........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1
INTRODUCTION
Business has the main objectives is to maximize profit and grow by attracting more
customers to increase its customer base effectively (Alden, 2017). It is very essential for
businesses assess all the resources available by developing an effective strategic plan for growth.
Growth planing also provide effective vision for the company to understand all the market forces
and attain core competency by increasing satisfaction of customers and making them loyal. This
report provides a brief study on CafePod coffee company which is established in London, UK. In
addition, this report provides information for strategic planning, growth opportunities, potential
sources of funding to facilitate the planning growth of the company effectively. Furthermore,
report provides business plan for CafePod and exit strategy to increase the profit margins and
avoid all the risks effectively.
LO 1
Potential Growth Driver for Business
Increase in the demand of customers has increase the pace of changing market trends and
customer;s buying patterns. It is very essential for CafePod to examine the external business
environment factors which impact the quality products and services in market to increase the
growth opportunities. By analysing all the factors it helps the company to determine all the
customer needs and wants to increase the efficiency of its products and services effectively.
Vertical Integration
It is the procedure of evaluation for market opportunities in the supply chain tom gain
better control over the market and increase the growth opportunities of the company effectively.
This helps the business to develop effective structure in the market reduce cost of operation a to
formulate effective pricing strategies and attract more customers effectively CafePod Coffee
needs to analyse its supply chain to increase the efficiency of value chain and increase
satisfaction level of its customers and grow in market with effective products (Mell, 2018). Due
to increase in the demand of coffee in UK market and higher income level of customers its is
very essential for CafePod to determine the suppliers to collaborate with them and also reducing
their bargaining power effectively. To improve the quality of products and services company
also has to examine the available resources in the market to gain higher degree of
competitiveness and adopt technology to increase performance of the company.
Backward Integration
Business has the main objectives is to maximize profit and grow by attracting more
customers to increase its customer base effectively (Alden, 2017). It is very essential for
businesses assess all the resources available by developing an effective strategic plan for growth.
Growth planing also provide effective vision for the company to understand all the market forces
and attain core competency by increasing satisfaction of customers and making them loyal. This
report provides a brief study on CafePod coffee company which is established in London, UK. In
addition, this report provides information for strategic planning, growth opportunities, potential
sources of funding to facilitate the planning growth of the company effectively. Furthermore,
report provides business plan for CafePod and exit strategy to increase the profit margins and
avoid all the risks effectively.
LO 1
Potential Growth Driver for Business
Increase in the demand of customers has increase the pace of changing market trends and
customer;s buying patterns. It is very essential for CafePod to examine the external business
environment factors which impact the quality products and services in market to increase the
growth opportunities. By analysing all the factors it helps the company to determine all the
customer needs and wants to increase the efficiency of its products and services effectively.
Vertical Integration
It is the procedure of evaluation for market opportunities in the supply chain tom gain
better control over the market and increase the growth opportunities of the company effectively.
This helps the business to develop effective structure in the market reduce cost of operation a to
formulate effective pricing strategies and attract more customers effectively CafePod Coffee
needs to analyse its supply chain to increase the efficiency of value chain and increase
satisfaction level of its customers and grow in market with effective products (Mell, 2018). Due
to increase in the demand of coffee in UK market and higher income level of customers its is
very essential for CafePod to determine the suppliers to collaborate with them and also reducing
their bargaining power effectively. To improve the quality of products and services company
also has to examine the available resources in the market to gain higher degree of
competitiveness and adopt technology to increase performance of the company.
Backward Integration
In this type of integration CafePod needs to analyse the upper business in the supply
chain to gain higher control on the customers and increase their satisfaction level effectively
(Suomalainen and Xu, 2016). This strategy enables the company to become more active in
collaborating with the manufacturing units and suppliers in the current market to reduce the cost
of production and increase profit margins effectively. Forward integration also improves the
efficiency of the business to innovate in the market with its own resources. However moving
upwards in the supply and value chain company has to invest a high capital which is very
difficult for Cafepod due to its small size and high growth potential to compete.
Forward Integration
In this type of integration the business focuses on expanding its business in the lower
level of value and supply chain to increase the efficiency of the company attain competitive
advantage. This strategy helps to avoid all the mediators from the value chain to increase the
profit margins of the company and grow effectively (Abor, 2017). It is very essential for
CafePod to determine the distribution channel to improve tits delivery services to its customers
as the company is already a retailer the requirement of the funds is less. This increases the
efficiency to attract more customers to coffee shop by adopting online deliveries and social
media marketing effectively.
Horizontal Integration
Horizontal Integration is the process of acquiring the business which is I n the same
market and has same nature of its products and services in market. This helps the business to
increase its size to attract market customer and increase the profit margins effectively. However,
this integration decrease the control for decision-making as in this strategy the ownership of the
business shared and operate. The horizontal integration can also take place in the different
industry to increase the product range in the company and reduce the risks of market changes and
gain better profit margins effectively. It I is very essential for CafePod to understand the market
situation to invest and gain better opportunities to grow effectively. This also helps the company
top reduces its competition level in the market with collaboration with other business CafePod
also increase the experiences and information to make informed decision and strategies to
expand its business and increase sales effectively.
Key Drivers for Growth
chain to gain higher control on the customers and increase their satisfaction level effectively
(Suomalainen and Xu, 2016). This strategy enables the company to become more active in
collaborating with the manufacturing units and suppliers in the current market to reduce the cost
of production and increase profit margins effectively. Forward integration also improves the
efficiency of the business to innovate in the market with its own resources. However moving
upwards in the supply and value chain company has to invest a high capital which is very
difficult for Cafepod due to its small size and high growth potential to compete.
Forward Integration
In this type of integration the business focuses on expanding its business in the lower
level of value and supply chain to increase the efficiency of the company attain competitive
advantage. This strategy helps to avoid all the mediators from the value chain to increase the
profit margins of the company and grow effectively (Abor, 2017). It is very essential for
CafePod to determine the distribution channel to improve tits delivery services to its customers
as the company is already a retailer the requirement of the funds is less. This increases the
efficiency to attract more customers to coffee shop by adopting online deliveries and social
media marketing effectively.
Horizontal Integration
Horizontal Integration is the process of acquiring the business which is I n the same
market and has same nature of its products and services in market. This helps the business to
increase its size to attract market customer and increase the profit margins effectively. However,
this integration decrease the control for decision-making as in this strategy the ownership of the
business shared and operate. The horizontal integration can also take place in the different
industry to increase the product range in the company and reduce the risks of market changes and
gain better profit margins effectively. It I is very essential for CafePod to understand the market
situation to invest and gain better opportunities to grow effectively. This also helps the company
top reduces its competition level in the market with collaboration with other business CafePod
also increase the experiences and information to make informed decision and strategies to
expand its business and increase sales effectively.
Key Drivers for Growth
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