Williams Jet Tenders Ltd: Growth Plan, Financial Strategy & Exit

This report provides a detailed analysis of growth strategies for Williams Jet Tenders Limited, a leading jet tender specialist. It explores various growth options using analytical frameworks to gain a competitive advantage, evaluates potential risks and mitigation strategies, and assesses financial sources for funding growth. The report includes a business plan with financials, discusses scaling up the business, and examines exit or succession options, highlighting their benefits and drawbacks. Key analytical tools such as Porter's Generic Strategy model, PESTLE framework, and Ansoff's growth matrix are utilized to provide a comprehensive understanding of the company's growth opportunities and challenges in the market. Desklib is a great platform to find more solved assignments.

Planning For Growth

Table of Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................4
1. Consider and discuss various options for growth by utilizing different analytical frameworks
for gaining competitive advantage for your company. Also, evaluate possible risks associated
with your excellent opportunities for growth and ways by which the risks could be mitigated.....4
LO2..................................................................................................................................................9
2. You are to assess potential sources for raising finance to fund your preferred option for growth
considering possible implications for your organization. Make a recommendation of your
preferred choice (s) with clear justification.....................................................................................9
LO3................................................................................................................................................11
3. Develop a business plan (including financials) and communicate how you intend scaling up a
business..........................................................................................................................................11
LO4................................................................................................................................................13
Assess exit or succession options for a small business explaining the benefits and drawbacks of
each option.....................................................................................................................................13
Conclusion.....................................................................................................................................14

Introduction
The report will support to understand the realistic vision for the growth development of the
company named Williams Jet Tenders Limited. It is world’s leading jet tender specialist listed
among 100 SME of UK. This project will show various growth option implemented by the
Williams Tender Limited. The different analytical framework will be discussed elaborately for
evaluating growth opportunities along with different measures to eliminate possible risk. Aside,
the study will provide a successful business plan, providing the implied strategy of raising fund
for growth development. Some primary competitor of Williams Jet Tenders Limited will be
introducing for knowing the competitive advantages and disadvantages of the company. Along
with benefits and drawbacks will be discuses in this project
.

LO1
1. Consider and discuss various options for growth by utilizing different analytical
frameworks for gaining competitive advantage for your company. Also, evaluate possible
risks associated with your excellent opportunities for growth and ways by which the risks
could be mitigated.
As per conceptual idea of Williams Jet Tenders Limited entrepreneurs, the competitive
advantage is a phase where it empowers a company, producing excellent quality of product or
service at a lower or equal rate in the market with desirable fashion. Williams Jet Tenders
Limited has full facility of service accompanied by highly trained and experienced technicians
for serving the highest standard of service (companieshouse.gov.uk, 2018). The competitive
advantage will help to generate more sales compared to competitor or rival in the market. It
offers greater value to the customer than the competitors. It comprises of various factors such as
the structure of cost, quality of the proposed product, branding, the channel of distributions,
customer service. Competitive advantage helps to provide profitable revenue to stakeholders as
well as to the firm. It is difficult for neutralizing the benefit if the competitive advantage is more
significant in sustaining rate. During a marketing plan of the company, the critical part is to
analyze the competitive mode of a company with different evaluation and establishment for
making the product or service unique in the market, and attracting plans are required to capture
the target market. It is essential to understand the status of competitors through a proper strategic
group as they are competing for the customer's dollar. However, competitive analysis can be
conducted through taking a realistic understanding on the external business environment. In
addition, the link needs to be mentioned for criticizing internal business capabilities to cope up
with the unstable situation. Like a shred of evidence, the porter generic strategy model can be
analyzed.
 Evidence-based analysis Porters Generic Strategy Model
Williams Jet Tenders Limited has to select or create adherence for marking price inelasticity
from the buyers. Through this, they can offer prominent features, products, technology and
approaches towards differentiation. In this case, cost leadership tactics has been followed in the
organization to structure production or services based on the issues facing the external barrier.

This barrier can occur from the governmental and regulatory framework. Therefore, the
organization is following cost differentiation for either the market purpose or product purpose.
Often organizations cannot focus on a specific purpose and focus on all-purpose, which hamper
their overall business performances (Leonidou et al., 2017). The producers need to be increased
if they can gain a higher profit from the competitive market. As in the market, various
organizations are present, where customers can get their demand easily. In this case, cost focus
or resource needs to be allocated based on the requirement for product diversification. In this
landscape, an organization has an excellent credit rating and resource capability, where
organizational professionals can get the favorable opportunity, but the right track is required,
where they can navigate their exponential business growth (Deligianni et al., 2017). The external
environment has been described based on Pestle framework.
PESTLE framework
Political In the current period, Williams Jet Tenders Limited
ahs a good credit rating within both inside and
outside of UK. In the landscape of trading,
organization has supportive status to maintain
sustainable supply. However, BREXIT can create
negative impact on the industrial growth as a SME.
The cross border business can be affected here due
to increased tax rate that can hamper the product
diversification as well as market penetrating
strategy of Williams Jet Tenders Limited.
Economical As per the current report, Small business has
accounted 99.3% of all private sector organization.
Therefore, organizations are contributing positive
investment towards current economic success of
UK (fsb.org.uk, 2018). After BREXIT, this
success is required to stable the economic status.
On the other hand, 60% employment is dependent
on SMEs companies. Therefore current economic
status is supportive fir the business of Williams Jet

Tenders Limited
Social In the current period, business process is entirely
dependent on the consumer’s perception and trend.
After Brexit, the Consumer income capacity is not
effective to fulfill their demand. Therefore, pricing
stage need to be modified based on this consumer’s
income capacity as well as personal conception.
Technological In order to strengthen business performances,
technological advancement is required on supply
chain management, business communication and
other factor. Therefore, product need to be
diversified based on spending on technological
implementation.
Legal Legal factors are related with employment,
business ethics, and other factors. Companies Act
2006 is followed by the organization to maintain a
ethical business (Companies Act, 2006). For
Williams Jet Tenders Limited this legal implication
is required.
Environmental The organization has to follow specific rules to
maintain both production and supply chain
management standard. Therefore, cost allocation
need to be done through prioritizing these potential
concern.
Based on the analytical framework of growth penetration and pestle, growth strategy can be
determined. Ansoff’s growth matrices are needed to be analyzed here for suggesting a specific
strategy based on possible risks in new market environment.
Framework 1:
There are four primary growth strategies for organizations are:
 Diversification

Diversification is one of the growth strategies that help the organization with providing
investment in a wide range of variety within the stock, bond, and currencies and so on (Yin,
2016). It helps by investing in foreign securities. A mutual fund is an inexpensive source of
diversification. Williams Jet Tenders Limited also has such source of diversification.
 Product development
Offering new and innovative product in the market benefits both the organization and customer.
The product development brings newness to customer's expectation and provides a profit from it
to the firm. It satisfies a newly defined market niche. Williams Jet Tenders Limited is planning to
design a turbo jet where maximum six people can enjoy the ride with improved speed. It will
help to attract its target customer.
 Market penetration
Williams Jet Tenders Limited is trying to sell the product to a renowned seaside tourist
destination. As a market, penetration helps to sell product and service in the specific market. It
will help to sell the product in an existing market for achieving higher market share.
 Market development
It helps to develop a new market for the fresh and current product or service. Here, it will help to
target non-buying customers in the segment. Williams Jet Tenders Limited is aiming
businesspersons for buying their luxurious products or service.
Rationale and Risks:
As per the analytical framework of Ansoff, Williams Jet Tenders Limited has to select an
effective methodology to deal with a specific growth strategy, which will be supportive for
future market success. As per the current report, the organization has to understand that market
penetration strategy will be more effective here rather than product development. The
organization has to understand their capability to tackle with new market environment, where
their product will be suitable. However, the major risks are unstable political nature, consumer
buying power and threat of rivalry. These factors need to be assessed before taking positive
decision towards business expansion.

Below mention, following stages or framework are required to follow for obtaining a competitive
advantage for Williams Jet Tenders Limited:
Framework 2:
Step 1- Identifying the competitor’s group
Stage 2 -Estimate competitor's objective, strength and weakness, and growth pattern
Stage 3- Selecting the target competitor's attack or avoid
Table -1 - Steps in Analyzing
Competitors
Source: (Created by the learner)
Stage 1-
Identifying competitor’s group - For identifying competitor’s group, it required a list of service
or product, a competition grid needed to compare the company's product and service. An
alternative ways need to provide for selling the company's product. As William Jet Tender
Limited is leading producer of prestige jet, it has scouted some competitors like Embraer S.A.,
Jet Aviation, Dassault Falcon, Atlas Elektronik GmbH and Lilium Aviation. For making the
product and service unique compared to its competitors, it has recently launched a new sports jet
model during London Boat show at The Cannes Yachting Festival 2017, specially designed for
larger Yatches of 65 ft and over. It has created an estimated following chart for optimizing its
competitors.

Stage 2-
Important to analysis the competitor’s objectives -It is essential to analyze the competitor's
goals, strength and weakness and growth pattern. As Williams Jet Tenders Limited is an
excellent and service provider of boats and sports jet, it needs to estimate generated revenue of
the rival company. It will help to understand the process of the system operation. Besides, from
the scouting number of employees head will help to understand the size and scale of the
company (Klettner et al., 2014). This will lead to identifying the strength and weakness of the
company. For example, Lilium Aviation company generates revenue of $7 m, and it has only 70,
and above employees, therefore the size of the company is relatively greater from Williams Jet
Tenders Limited as in 2018 number of employees are 36 and above. After analyzing the strength
and weakness of a competitor, Williams Jet Tenders Limited will try to minimize its remedies in
the long run.
Names of Competing
Company
Estimated
Revenue
Employees Location Product and services
Embraer S.A. $6.2 b 19,000 São Paulo, Brazil Aerospace, defence,
manufacturing
Jet Aviation $10 b 4,500 Basel, Switzerland Aerospace, public safety,
flying software
operations
Dassault Falcon $600 m 3,000 Little Ferry, NJ Aerospace, defence,
manufacturing, airline
and air service,
transportation
Atlas Elektronik GmbH $300 m 2,000 Bremen, Germany Boat and submarines,
aerospace and defence
Lilium Aviation $7 m 70 Gilching,
Germany
Aerospace, aviation,
fleet management
Table 2- Competition Grid
(Source: )
Stage 3-

Competitor’s attack or avoid - After identifying competitors and analyzing objectives and
goals, it aims to take decides whether it will target a competitor's attack or dodge. As Williams
Jet Tenders Limited is a small enterprise, the size of the company is shallow. Therefore, it will
take a risk to attack its competitors for making a remarkable position in the market (Van Alstyne
et al., 2016). It has launched different kinds of boats and jet in different boat shows of London,
for attracting its target customer. Through the advertisement and publicity during shows, it
created a good impact on its target audience. After 2017, it has generated revenue of £1,480,631.
A small enterprise must take a risk to obtain its good profit over market share. For example,
Williams Jet Tenders Limited is a small company, but it has taken the risk of launching the
sports jet at the London boat show. It was declared as one of the large and best yachts in the
Cannes Yachting Festival. Another innovative model was introduced in the festival numbered as
sports jet 435, a smaller sports jet, offering space for minimum seven-passenger keeping style
and speed constant. This kind of innovative and advertising strategies helped Williams Jet
Tenders Limited to earn the profit. Creative and unique product with proper advertising and
publicity strategy helps the company in making the profit by satisfying customer (Bocken et al.,
2016). Williams Jet Tenders Limited has a single channel of distribution strategy to deliver
product and service to its customer, and it helps to attack its competitors in the market. Balancing
between customer and competitors' orientation simultaneous is essential. Williams Jet Tenders
Limited required focusing on both directions, or else it will lose its customer if it only
concentrates on competitors and vice versa.
LO2
2. You are to assess potential sources for raising finance to fund your preferred option for
growth considering possible implications for your organization. Make a recommendation
of your preferred choice (s) with clear justification.
Funding is the unique access to grants, loan finance opportunity from local and national funding,
contract. It provides an opportunity for small and medium enterprises registered in the UK.
During the stage of development, SME needs to finance mostly. For building capabilities, and
implementing strategies, for profitable growth in a market it needs funding. At an early stage, a

small startup company like Williams Jet Tenders Limited will opt for angel investors, capital
venture and markets for financing initially. The study shows how Williams Jet Tenders Limited
pursues to enlarge its funding sources from the source of a traditional bank. Over 56% of SME
use bank loan as a familiar source of funding. SMEs also try another source of the financing like
cards; crowd sourcing, peer-to-peer lending. According to Tom Thackray of CBI (UK’s premier
business organization, which provides advice to policymakers at the local, national and
international level) said that SMEs must look beyond bank finance for its positive development.
Williams Jet Tenders Limited is currently positive about its current financing options. The most
significant opportunity for Williams Jet Tenders Limited is flexible lending and repayment
options. UK, US, Canada, Singapore, Japan provide access to private and public equity markets,
assets –based finance, and factor or crowd sourcing. Therefore, Williams Jet Tenders is a UK
based company and, it benefits from the mentioned options. Sixty percent of UK SMEs are
satisfied with such funding sources.
In the long run, these sources of fundraising can have both positive and negative impact on the
business, for example:
Bank Loan - There is a risk of losing an entrepreneur's house and property, as this organization
took the loan from a bank against some collateral. However, the threat has been eliminated as the
company have many innovative product plans to launch for attracting the consumer. This will
help to generate revenue and can repay bank loans.
Overdraft limit- The bank provides extended credit up to maximum amount called an overdraft
limit. It is one of the best movement of cash flow, but it also ensures for timely payments and
avoids of payments bring penalties to the organization. Williams Jet Tenders Limited will take a
close look at eliminating avoid of subsidies. This overdraft is easy to avail so for the business it
needs long-term loan paperwork. For access to an overdraft, Facility Company has to pay high-
interest rate. Therefore, the company will have less access toward this overdraft option of
fundraising.
Crowd funding- As the size of Williams Jet Tenders Limited company is small, and it is one of
the well known companies it will pitch its project through crowd funding so that it can bring the
valuable form of marketing. It will take a risk for achieving its marketing goals. Many a time's

companies fail as the target amount does not reach and the potential investors receive the
repayment followed to cause damage to the business and its reputation
Peer-to-Peer lending – In recent time, peer to peer lending has become a significant option for
business entrepreneurs. It is increasing because the saver and investors are generating more from
their money via an online trading platform. This platform has higher potential returns as the rage
of operating cost is lower (Eckel et al., 2015). The risk factor is that the Financial Services
Compensation Scheme (FSCS) do not cover money. Moreover, this optioned process is not tax-
free. Williams Jet Tenders Limited will opt for this option for generating more money in the
trading platform.
Angel and Venture Finance – This type of funding do not require monthly payment on capital
and interest. It helps to increase the amount of investment funding in the venture of business. It
does not need collateral or any personal assets in return. It provides access to the investor's sector
of contacts and knowledge. However, it also does not offer investments below £10,000 or more
than £500,000 and take a long time to find a suitable angle investor... Williams Jet Tenders
Limited will risk the option for growth development.
Williams Jet Tenders took some following initiative to raise finance funding, for development:
1. Improving business environment for its economic development -The Company tends to
grow the business environment for its economic growth by providing some rules and regulations.
For example, it incorporates some acts like Company Act 2006, the Insolvency Act 1986, and
Corporate Law. The UK corporate governance restores the duties and rights among creditor,
shareholder, director and employees. With the help of the Takeover code, the power of
shareholder strongly protected by the UK and treated equally and freely regarding trade share.
2. Developing industrial policies - Williams Jet Tenders Limited will provide developed
industrial policies like trade policy and fiscal policy. Some tax incentives like exemptions,
deductions and credits will encourage this business to spend or save money by decreasing the
amount of payable tax and will benefit the community.
3. Proving support for innovation- Williams Jet Tenders Limited provides innovative product
in a possible situation. Therefore, it requires proper funding for manufacturing and selling