Key Considerations for Evaluating Growth Opportunities in an Organization

Cost focus: As per Cost Focus the firm obtain an opportunity within niche or narrow
market where it probably target to the smaller group and set low cost for the services. This
strategy can assist SMEs in the initial duration as it helps in the better operations and
sustain the loyalty of local community.
Differentiation focus: Even here focus is given in the niche market where manger
are more keen to target specific group by charging high prices. This can help the Brexit
consulting company to promote SMEs in term to strengthen their functions and cover up
the cost effectively.
Conclusion: Therefore, based on all the above strategies B-Lands Consulting can
adopt Cost Focus approach by which it can assist small companies to carry out their
operations and fulfil the needs of local residence. This is the better way to initially escape
the competition and accordingly they can widen the arena to perform business.
Additionally, the process help the firm to anticipate external opportunity and possibly
gains the competitive advantage.
Analyse key considerations for evaluating growth opportunity within an
organisation
Planning refer to the process under which preference is given to review the objective of
an organisation and according resources are allocate to build up strong foundation of
firm. It comprises of systematic monitoring of activities based on which personnel
manages their role and attain the target which leads to overall growth of firm (Arzaghi
and et. al., 2017). In context to the B-Lands Consulting plans to evaluate the national
growth opportunity for SMEs in order to upgrade the living standard of people which
simultaneously rise the GDP of country.
Porter's Generic model: This model is used to determine the profitability of
firm by identifying the suitable strategy that help to exploit the opportunity and leads to
long term success. The fundamental basis of the framework is to enhance the average
performance of both small and large companies which finally leads to the possibility of
competitive advantage. Explanation of strategies in context to B-Lands Consulting are
determined below:
Cost leadership: This strategy defines that the organisation in terms to attain growth
opportunity makes effort to penetrate in the broad market for which low prices are
charged. Prevailing strategy can be followed by B-Lands Consulting in order to promote
the SMEs to cover the whole geographical or national territories effectively.
Differentiation leadership: Unlike cost leadership strategy, the purpose of
internal manager is to enrich the quality of product or services and accordingly focus on
the broad market. Here, the company charges premium prices for the unique attributes of
product which can prominently help respected firm as it helps in building effective image
within the geographical territories.
Planning for Growth

Evaluate growth opportunity with the help of Ansoff growth matrix
Ansoff matrix helps in the representation of strategic planning that can help
managing staff to devise favourable strategy that possible leads to future growth and
development. This basically promote the organisation to gain success by enhancing the
market share by producing diverse variation and widen up the current geographical area.
Therefore, the explanation of different type of strategies in context to B-Lands Consulting
are demonstrated below:
Market Penetration: Based on this strategy organisation aims to expand the market share
by focusing to rise the sales of their offering. They overpower the competitive pressure by
setting the nominal prices by which firm can retain existing customer as well as attract
potential ones. This strategy can help B-Lands Consulting to build viable relations with
local residence and enhance market image of brand.
Advantages: This act as a feasible strategy to be adopted by SMEs as they can
accommodate the needs of local market by setting reasonable prices of commodities. By
focusing to enhances the current market share the possibility of both profitability and
productivity increases.
Disadvantages: It is not necessary that the company will be able to wipe out competitive
pressure because multinational companies has already established prominent position.
This somewhere restrict the purpose of respected firm. By focusing or indulgence into the
broad market can hamper the innovation of SMEs.
PEST Analysis: It is the external framework that significantly help existing firm to
identify the opportunity which can help them to expand business performance. This leads
to the stability in the operations of firm where focus is given to enhance the function by
gaining deep insights about market.
Political factor: It represent the involvement of government, trade regulation or relation
as well as political stability of country. In terms of B-Lands Consulting can leverage the
opportunity of stable market within UK where the local authority promote the existence
of SMEs. Along with that during the time of Brexit where large business faced turbulence
due to imposition of various tariff, the small firm relatively help country to maintain
stability and helps in circulation of funds.
Economical factor: In involve the diverse economic conditions like inflation
rate, disposable income of people, interest rate and so on (Beatley, 2014). Within UK, the
economic condition is stable also the disposable income of people is high. This can
successfully help B-Lands Consulting to carry out their contract within stipulated
duration.
Social factor: It is vital for B-Lands Consulting to analyse the current market
trend and preferences of customer. Based on which they can promote the SMEs to
successfully serve the target market by giving value to their demand which probably
helps to gain success.
Technology factor: It involve the usage of advance technology fro better product
of input and delivery of output. B-Lands Consulting can plan out growth for small
businesses by allocating them the innovative technology which makes their task