Planning for Growth: Analyzing Different Perspectives

This document provides a comprehensive analysis of different perspectives on planning for growth. It includes research papers on life stage differences in family firms, white spruce understory protection, and multi-objective reliability growth planning. Additionally, it examines growth centers in spatial planning and the implications of localism for science vale. The document also provides online resources related to Porter's Five Forces of Competitive Position Analysis.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of key considerations for evaluating growth opportunities & justify these in
organisational context.................................................................................................................1
P2 Evaluation of opportunities for growth by applying Ansoff’s growth vector matrix............5
TASK 2............................................................................................................................................7
P3 Assessment of potential sources of funding available to businesses & its benefits and
drawbacks....................................................................................................................................7
TASK 3............................................................................................................................................9
P4 Development of business plan for growth including financial information & strategic
objectives for scaling up a business............................................................................................9
TASK 4..........................................................................................................................................11
P5 Assessment of exit or succession options for a small business and benefits & drawbacks of
each option................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning is very crucial activity for every business firm as it helps in its growth and
success. It ensures long term sustainability of company in market and assists in accomplishment
of pre determined objectives of an organisation. So, planning refers to the thinking process about
such activities that are needed to attain desired result. Growth planning is defined as the strategic
business activity the allows owners to plan & track growth in revenue (Barbour and Deakin,
2012). It enables them to allocate their resources towards centred effort to adopt industrial
changes that are driven through digital disruption. The strategies involved in growth planning
emphasize on important driver of revenue generation, i.e., customer. In the present assignment,
chosen organisation is Bosham Holdings (Technik) which provides printing and graphic
solutions to customers. The report covers key considerations for evaluating growth opportunities
by application of Ansoff's growth matrix. Potential sources of funding for business and exit or
succession options is also assessed along with their advantages and drawbacks. Apart from this,
business plan for growth is developed which includes strategic objectives and financial
information for scaling up a business.

TASK 1
P1 Analysis of key considerations for evaluating growth opportunities & justify these in
organisational context
Business growth is an essential aspect for firm which can only be attained by combined
efforts of management as well as employees. For success and growth of an organisation,
planning is very essential. It will assist in increasing level of working and also helps in attaining
objectives on time (Brinckmann, Grichnik and Kapsa, 2010). As the company Bosham Holdings
(Technik) administers printing and graphic solutions to clients, they can expand their business by
coming up with new or different concept. For this, manager of firm is requires to do proper
planning and consider those factors that helps in evaluating growth opportunities for business.
These components includes:
Competitive advantage:
For performing business activities in an effective manner and attaining targets of
company, various resources are require. Bosham Holdings (Technik) has highly skilled
manpower that helps firm in providing best solutions to customers. Their unique selling point
involves services which gives core competency to company.
Porter five force analysis:
In year 1979, Michael Porter developed this model for analysing business competition.
Five forces are derived in it that helps in determining competitive intensity and attractiveness of
industry in terms of profit (Porter’s Five Forces of Competitive Position Analysis, 2018). It
involves:
Industry rivalry: Strong points of Bosham Holdings are considered under this which
assists in providing competitive edge to company over its competitors. For making business
expansion possible, these factors should be polished.
Power of buyers: Firm needs to provide such printing solutions that are distinct from
others. This will help in attracting customers more which results in effective increase in sales.
Power of suppliers: Company needs to choose those suppliers which provides them raw
materials on time. This will helps in making product competent to market.
Threat of new entry: Threat for competitors is high for business as many new entrants
are enter in this business that may affects growth of firm.

Threat of substitution: There are less substitutes of printing machine so, firm needs to
utilize such factors that are significant for business expansion.
PESTLE:
It is the tool that is use by Bosham Holdings (Technik) for doing strategic business
planning. It is used to analyse and monitor external factors that influence functioning of business.
It includes: Political: Managers of company requires to taken into consideration all the policies and
laws made by government like tax policy, environmental law etc. for smooth running of
business operations (Burton, 2010). Economical: For business expansion, finance is required so, manager of Bosham
Holdings needs to consider economical variables such as interest rates. It will help
company in making effective decisions. Social: Company needs to emphasize on needs of society or customers as it assists them
in growing business in effective manner. They needs to frame strategies to adapt with
changing social trends. Technological: For providing high quality of printing and graphic solutions, Bosham
Holdings needs to use new technology printers. It provides competitive edge to company
in market and assists in its growth. Legal: Some laws needs to be consider by company such as consumer law,
discrimination law etc. It assists in performing activities of business in ethical manner
and affects demands of its products (Chapin, 2012). Environmental: In case of business expansion, this factor do not influence Bosham
Holdings activities but they require to use such machineries and other material that do not
harm environment.
New product and service:
Needs and preferences of customers are changing very frequently so, Bosham Holdings
requires to consider requirements of their clients. They should develop their services and
products accordingly in order to grow in market. These can be understand by below mentioned
points:

BCG matrix: This matrix helps company in considering growth opportunities by reviewing
product portfolio. It helps in deciding where to invest or discontinue. It involves 4 quadrants
which are as follows: Dogs: Consumption of cash is less as there is low growth rate and market share. Question mark: There is high consumption of cash as market share is low and growth
rate is high. Stars: Cash is generated in high amount as both market share and growth are high. Cash cows: It involves return which is high then market growth. So, profits are more in
compression to inputs (Christofakis and Papadaskalopoulos, 2011).
GE matrix:
This matrix is developed by Mc Kinsey for General Electrics. It helps Bosham Holdings
in evaluating business portfolios as well as prioritizing investment in distinct units of business in
systematic manner. Application of this matrix helps in determining one of the strategy of firm
among grow, hold and divest.
Product life cycle:
This is the technique that assist Bosham Holdings in its business expansion. It defines
about the time period over which product is developed, bought into market & remove eventually
from market. 4 clear phases are defined in this cycle, i.e., introduction, growth, maturity and
decline. It helps business owners in taking marketing decisions at each stage of product life.
Diffusion of innovation:
It is the theory that seeks to explain about how, why & at what rate new technology and
ideas are spread. Four elements are defined in this theory which influence spread of new idea,
i.e., communication channels, innovation, social system and time (Eddleston and et. al., 2013).
Categories of adopters are also defines which includes innovators, early majority, early adopters,
late majority and laggards.
Collaboration:
As Bosham Holdings (Technik) wants to expand its business, collaboration is way that
leads the business towards growth. Some of the expansion modes that can be adopted by the
company are defined below:
Modes Meaning Benefits Drawbacks
Mergers & It is the consolidation of  Established  High cost

acquisitions companies or assets by several
types of financial transactions
in which ownership of
companies are transferred.
operation
 Fast entry  Integration
issues or
problems with
home office
Joint ventures It is an arrangement under
which 2 or more firms agree to
pool its resources for attaining
a particular task.
 New insights &
expertise
 Increased
capacity
 Clash of
cultures
 Vague
objectives
Strategic
Alliance
It is an agreement among 2 or
more parties or firms that have
decided to share technology
and resources in order to
undertake a particular mutually
beneficial project.
 Opportunity to
reach new
market
 Access to new
customer base
 Damage to
goodwill
 Loss of
autonomy
Benefits of vertical and horizontal integration:
Type Meaning Benefit
Horizontal
integration
In this, 2 firms combine whose
production level and product are similar
in order to eliminate competition.
It helps firm in its successful expansion
of business and increase market power.
Vertical
integration
In this, firm take over another company
that are at distinct stage on similar
production path.
It makes after sales service and
distribution more efficient as well as
smoothen its supply chain.
P2 Evaluation of opportunities for growth by applying Ansoff’s growth vector matrix
If Bosham Holdings wants to expand its business, manager needs to do proper planning
in which all the essential tools and models should applied by them for expansion. Ansoff Growth
Matrix is the best tool for knowing about expansion scope of business (Grover, Bokalo and

Greenway, 2014). This model was given by Igor Ansoff which helps businesses in its market
planning by determining its market growth strategy and product. It is a communication tool that
assists businesses to see possible growth strategies. 4 components are involved in this matrix
which are defined below:
Illustration 1: Ansoff Growth Matrix
(Source: Ansoff's Growth Vector matrix, 2017)
Market penetration: In this, company seeks to attain growth with existing goods in
current market segment. Here, company aims to maximize its market share. It is less risky since
it leveraging existing capabilities and resources of business. There is need of strategies which are
noteworthy for development of business. It is an appropriate strategy for Bosham Holdings for
its market growth (Hough and et. al., 2010).
Product development: Under this, new product is developed by firm targeted to existing
market segment. It discusses about utilization of system through which item's element gets
revamped and this works under able market. Item advancement is conceivable similarly as with
the utilization of methods which are huge for business and this accomplishes business targets.
Market development: There is utilization of systems through which organization can
function according to necessity of market,. At the point when some new printer is propelled in

market, at that point it must be showcase so there will utilization of system through which it can
be imparted to society. This is compelling when focused purchaser are new and it influences
business destinations of affiliation.
Diversification: It is the growth strategy in which firm diversify into new business by
creating new good for new marketplace. It is the risky strategy as both market and product may
be outside core competencies of company. There is need of some explanation for which client is
peruser to purchase printer.
Determination and mitigation of risk:
There is some way and passage through which organization can work as per need of
market (Keough, 2015). To make alterations in responsibilities and roles may be effective for
firm. There is utilization of methods which comprehends what should be possible through which
changes are basic and this adjusts business approaches. In development of business there is much
hazard which influences business goals. Administrators must give their thoughts through which
are noteworthy for performing destinations. There is utilization of a few strategies which are
powerful to make change motel business objectives and targets. Extension can be conceivable
when there is bolster from client, so there is danger of embracing most recent systems.
Technology & digital platform for business expansion:
The most ideal route through which objectives can be accomplished must be chosen.
There is necessity of time and in addition cost so it is basic to work as per set spending plan, this
can be with legitimate arranging. Supervisors of Bosham Holdings (Technik) should
appropriately break down market through utilization of PESTLE examination and business
exercises must arrangement legitimately. There is prerequisite of different innovations which are
powerful for development of business (Li, Mobin and Keyser, 2016). Vest system through which
changes are huge and this is vital to fill in according to change in parts and duties. Systems
which accomplishes focuses of development of business and which is financially savvy must be
considered. As innovation end up out of date it must be changed generally client will change to
contender.

TASK 2
P3 Assessment of potential sources of funding available to businesses & its benefits and
drawbacks
There are distinct sources through which organization can raise reserves. There are
conceivable outcomes that chose source may not accessible to chiefs of Bosham Holdings
(Technik), so for this situation there must be keep in alternative different sources. This is
compelling for rolling out improvements in parts and obligations. There are a few advantages
and in addition shortcoming purposes of each source, so there is need of legitimate examination.
Investment decision:
Pay back period: It is defined as the time needed to recover the underlying expense of a
investment or a task attempted on premise of which a firm decides if to acknowledge or dismiss
a specific undertaking. As indicated by this technique if the undertaking is relied upon to rapidly
recuperate the underlying expense or the payback time frame is shorter than or equivalents to
most extreme wanted payback period that is evaluated by administration, at that point the venture
is given a green flag for promote execution else it is rejected (MacLeod, 2013).
Net present value: Also known as marked down income strategy it is system of capital
planning that mull over the time estimation of cash and alludes net present an incentive as a base
for tolerating or dismissing a proposed venture. Net present esteem is distinction between show
estimation of money inflow and present estimation of money outpouring that rises as resultant of
undertaking a venture.
Sources of finance:
It alludes to various techniques by which an organization gets reserves for doing different
exercises and business activity. They are categorised into internal and external sources of
finance.
Internal sources : In this, funds are accessible inside the business. For example profits,
retained earnings and so on (Mitchelmore and Rowley, 2013).
External sources: These are the sources that are raised by company from outside its
business from creditors, banks etc.
Sources Definition Advantages Disadvantages

Bank Loans Firms often use this
source for raising
funds in which bank
provides some amount
of money to firm for
specific period of time
and charge some
percentage of interest
on it.
On bank loans, interest
paid is tax deductible.
It is one of the major
advantage of bank
loan (Moseley, 2013).
If firm is not able to
paid interest on time
then bank seize the
property or business
for recovery of loan.
Peer to peer lending In this, lending and
borrowing of money
takes place between
those people who are
interested in investing
money. Lending is
done by internet
medium.
This source provides
various benefits such
as choice to select
person etc.
High risk is involved
in this as money lend
by P2P is not
covering in financial
service compensation
scheme.
Crowd funding This source is used for
arranging small
amount of fund from
large people group or
crowd.
It is one of the
quickest way to raise
funds.
Risk of damaging
business reputation if
project is failed .
Angle investor They are private
investors who seed
funding in profitable
businesses.
Accession to investor's
sector knowledge &
contacts
Not appropriate for
investments less than
£10,000 or more than
£500,000.

TASK 3
P4 Development of business plan for growth including financial information & strategic
objectives for scaling up a business
Business plan is formulated by the manager of Bosham Holdings (Technik) for
determining future course of actions to attain objectives and targets of company. It is one of the
effective technique which helps to know what has to be done at what time. There is need of
various of resources to achieve business targets. There are approaches which helps to perform
business operations effectively (Pallagst, 2010). Business plans works as set format for workers
and managers of Bosham Holdings (Technik). There are various resources through which
company can select resources and utilise them, so it is essential to plan business operations.
Business plan for expansion of Bosham Holdings (Technik) is discussed as under-
Company Description
Bosham Holdings (Technik) provides graphics and printing solution to clients. This
company was set up in 1996 in Uxbridge, Greter London. This cmany is small scale association
which has to work according to customer demand.
Mission: Mission of Bosham Holdings (Technik) is to provide better printin services so
customer satisfaction can be increased.
Strategic objectives: Objective of Bosham Holdings (Technik) is to open two more
outlets in London. This can be achieved if managers of Bosham Holdings (Technik) work
according to need of workers (Todes, 2012). This is effective for making changes in operations
of company. Thee must be use of policies through which they can make good image in market.
SMART objective must be followed by managers of Bosham Holdings (Technik).
Products and services
Bosham Holdings (Technik) provides services which are significant in today's era. They
come with various innovation through which changes can be made in actions of association.
They have varieties of printers and graphics techniques through which they can satisfy customer.
Internal analysis
SWOT
Strengths Weaknesses
 Collaboration with well known brands.  High prices as high cost is incurred in

 Use of digital marketing techniques. providing effective services and
products.
Opportunities Threats
 Expansion of business operations in
other countries.
 Development of new product or
service.
 Fierce competition in market.
 Changes in laws and policies of
government.
Target market
Target market of Bosham Holdings (Technik) is schools, photo shoot, photo studios,
auditoriums, universities, etc. are core targets. There is need of change in promote as per
customer budget. Main target of Bosham Holdings (Technik) are large scale customers. This
helps them to increase their outputs (Valler, Phelps and Wood, 2012).
Financial information
Financial position of Bosham Holdings (Technik) is good. They have good image in
market so there is easy raising of funds. Managers of Bosham Holdings (Technik) keep check
balance of company son stakeholders are satisfied and ready to invest money for expansion of
business. Finance department has to be in contact of various departments so there will not be
effect on business dealing. There is requirement of proper communication related to of funds so
optimal utilisation must be there. Managers of Bosham Holdings (Technik) use crowd funding,
peer members funding, bank loans, etc. But sources of this must be cheap and readily available.
TASK 4
P5 Assessment of exit or succession options for a small business and benefits & drawbacks of
each option
Business expansion not always provides positive outcomes but, there are also possibilities
of adverse results as well. Negative outcomes leads the business towards its closure. There is
utilization of methods through which organization can work and motivate change to enhance
picture (Wu, 2015). There must be utilization of procedures through which development of
business is conceivable. There are numerous progressions which are occurring in business
condition chiefs of Bosham Holdings (Technik) must think of it as and design business activities

in viable way. There is utilization of approaches which is compelling for business targets. Target
must be settled with particular day and age and results must be judged as needs be.
Different ways to exit business:
There are conceivable outcomes that organization don't ready to take care of expense. At
that point for this situation it is through to preform business activities. For this situation exist is
the main factor which influences business activities. There are conceivable outcomes of
utilization of advancements which are not up to the check. Finally exit is the alternative.
Following ways can be utilized with the assistance of which exit is conceivable.
Ways Advantages Disadvantages
Liquidation  Liquidation is a lawful
procedure through which every
one of the obligations are paid
and consequently there is no
awful picture as a top priority
of clients. So there will no
antagonistic impact on offers of
different outlets.
 There is appropriate arranging
which makes business activities
according to necessity. There
are potential outcomes of
subsidizing from out source to
spare business.
 There is utilization of variables
which is powerful for
development of business.
Liquidation is time a well, as
cost expending process.
 There is prerequisite of
legitimate marks from concern
parties which may make
clashes among individuals.
Sell business
in open market
 In this strategy, picture of
organization don't get
disturbed. This rolls out
improvements in activities of
affiliation. There is utilization
of components which are
compelling for development of
 In this technique money related
status of organization comes
before outside gatherings. This
may make lessening in an
incentive as looked at different
organizations.
 There are potential outcomes of

business.
 This gets change in economy of
nation. There will refund in
assessments to parties who buy
it.
loosing specialists which
makes question to running of
business.
Ways to business succession:
At the point when extension of Bosham Holdings (Technik) endeavor can acquire fitting
benefits, at that point this is compelling for development of business. There is utilization of
advancements which is viable and proficient for accomplishing targets. There are a few
methodologies which can be utilized by directors of Bosham Holdings (Technik) which help to
give help with development of business (Ziari and et. al., 2012). These are examined as under-
Ways Advantages Disadvantage
Internet sources Web is quick and serving society at
quick speed. This gets arrangement of
issue inside seconds. This can be use
inside hands and according to require.
Drawback of this technique is that
each individual can't manage it as
they wear not know about it.
Utilization of
expert knowledge
Through this updated learning can be
utilized to business. This fills in
according to change business
condition. Chief has significant and
current learning. Client gets
administrations which are present and
popular in market.
A specific cost is associated with
this strategy. Supervisor may get
rely on expertise and they utilize
data as needs be. This may once in
a while proofs wrong for
affiliation.
CONCLUSION
As per the above mentioned report, it has been concluded that planning for growth of
business is an essential aspect. There are possible outcomes that because of progress in parts and
obligations, representatives are not prepared to work under changed condition. There must be
utilization of strategies which are huge for development of business and subsequently this

comprehends what should be possible trough which organization can know extend their business.
There are potential outcomes that working in organization does not realize what needs to done
which rolls out procedures according to improvement in business condition.

REFERENCES
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Online:

Porter’s Five Forces of Competitive Position Analysis. 2018. [Online]. Available through:
<https://www.cgma.org/resources/tools/essential-tools/porters-five-forces.html >.
(Barbour and Deakin, 2012)(Brinckmann, Grichnik and Kapsa, 2010)(Burton, 2010)
(Chapin, 2012)(Christofakis and Papadaskalopoulos, 2011)(Eddleston and et. al., 2013)(Grover,
Bokalo and Greenway, 2014)(Hough and et. al., 2010)(Keough, 2015)(Li, Mobin and Keyser,
2016)(MacLeod, 2013)(Mitchelmore and Rowley, 2013)(Moseley, 2013)(Pallagst, 2010)(Todes,
2012)(Valler, Phelps and Wood, 2012)(Wu, 2015)(Ziari and et. al., 2012)(Porter’s Five Forces
of Competitive Position Analysis, 2018)