Planning for Growth in Business and Urban Development

The provided text is a reference list for an assignment on planning for growth in business and urban development. It includes a collection of books, journals, and online resources that discuss different aspects of growth planning, such as smart growth planning, business planning-performance relationships, and regional planning strategies. The text also references articles that explore challenges and implications of planning for growth in specific contexts, including South East Queensland, Scotland, and China. The assignment likely requires students to analyze these resources and apply their knowledge to a case study or scenario, developing a comprehensive plan for growth in a business or urban development context.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Evaluate growth opportunities...............................................................................................1
P2 Evaluate opportunities of growth by implementing Ansoff's growth vector matrix.............2
TASK 2............................................................................................................................................4
P3 Potential sources of funding available for enterprise and its merits and demerits.................4
TASK 3............................................................................................................................................6
P4 Design a business plan for its growth....................................................................................6
TASK 4............................................................................................................................................8
P5 Succession option for small enterprises and is advantages and disadvantages.....................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Planning is an main part for each organisation as it play a very vital role in the success as
well as growth of business functions. It will help in determining of factors along with that
formulate policies as per market conditions (Planning for growth, 2017). Using these policies
which are formulated by organisation will help in achieving objectives. Adopting of latest
technologies, it will gave huge influence on business operations and innovative or creative ideas
among the employees. Hungry bites catering services provide food and catering services in UK.
Main aim of this company is to make plan as well as implement the latest technologies in food
system so as to deliver fast and an ideal manner for the growth of business operations. In this
assignment, it includes the organisation is having growth opportunities by implementing
advanced technology. Different sources of funds which are used within business and also its
merits and demerits. Along with this it also cover the business plan of the company.
TASK 1
P1 Evaluate growth opportunities
Hungry bites catering services is an company which provides various fast food services
within marketplace of UK. It will help in meeting the competitive advantages as well as grabbing
the market. Company will help in attracting higher numbers of customers towards their
organisation as it will increase the firms sales and profits. It will also give chances in growth of
business operations in various others areas. It will help in developing of new dishes as per
customer taste and preferences by using latest marketing techniques. Some of main growth
opportunities which are available for Hungry bites catering services by implementing latest
digital technology are given below: Competitive benefits: Organisation management are executing plans for implementing
latest technologies within workplace (Li, Mobin and Keyser, 2016). Every divisions are
getting benefits by using advanced technology at a time of performing enterprises
functions. Production department is getting an opportunity to enhance their dishes of fast
food as per customers preferences and taste. Marketing divisions are using advanced
strategies for promoting their products by using social media and internet as it cover large
number of peoples within market. Likewise, others department like as employees and
operational, human resource are also getting many benefits by implementing advanced
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technology in food processes and distribution system. It will help in giving their better
performance or productivity as compared to their competitors which will aid in meeting
of competitive advantages. New services and goods: By implementing advanced technology it will help in
improving workers performance and making better relationship with customers. It will
assist in understanding new modern trends of fast foods dishes in market as well as
buyers taste and preferences. It will also help in knowing customers demands and
developing of new dishes of fast food as per buyers taste. Making the employees more
creative and innovative will help in developing workers innovative skills and ideas which
aid in identifying of new ways of delivering services and goods.
 Collaboration: Their are having huge growth opportunity which are available in the form
of merger, acquisition, joint venture, strategic alliance etc. It help in operating enterprise
functions properly with other company portraying strong goodwill and recognition of
organisation within marketplace (MacLeod, 2013). It enables the access of advanced
technology in the process of food and distribution system of Hungry bites catering
services that aid in carrying out proper manufacturing and distribution method of foods
products.
P2 Evaluate opportunities of growth by implementing Ansoff's growth vector matrix
Their are having several growth opportunity which are available for Hungry bites
catering services by implementing advanced technologies at a time of performing business
operations. Firm is having an opportunity of growth within marketplace, diversification of their
fast foods dishes, services and so on. It will help in overall growth in business operations in
different locations (Pallagst, 2010). It will help in achieving results effectively. Ansoof's matrix
is explained in detail below:
 Market penetration: It is very essential strategy of growth which is secure from other
techniques. It include the process of selling of existing fast food dishes within market in
which firms is already achieving its business operations. More focus is given on
increasing their market share by adopting effective techniques in market also enhance
customers value. Hungry bites catering services is an small business which provides
catering services of fast food in a marketplace of United Kingdom. This tactics of market
penetration is adopted by them for distributing various kinds of fast food dishes among
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existing customers. They had decided to use the modern trends promoting tools for
enhancing their enterprise services (Valler, Phelps and Wood, 2012). As it will assist in
attracting customers from their competitors. It will help in grabbing market as well as
driven out their competitors by using the affordable price of their catering services.
( Source: The Ansoff's Matrix, 2018) Product development: In this tactics, it will help in increasing business activities for
developing their existing fast food catering services. For making a effective plan and
using a latest technology at a time of producing dishes which will help in achieving
organisational goals and objectives. Along with this it also assist in making strong
relationship with buyers for gaining trust of their customers. Hungry bites catering
services management had decided to analyse the customers taste and preferences and then
as per that establish new fast food dishes according to customers demand (Todes, 2012).
Some of catering services are replaced with latest once as per market demand. It will
assist in attracting higher numbers of buyers of competitors. Market development: This tactics involve in identifying of new market where
organisation will get a higher growth opportunity as well as development of business
functions. It will help in earning large numbers of market share. Hungry bites catering
services identify the growth opportunity in the terms of enhancing a new market where
they can provide their catering services. By using online business websites which help in
entering into a new segment of market which provide wide range in attracting customers
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Illustration 1: The Ansoff's Matrix, 2018

of different regions. Company have to focus on some points which are: adopting a
affordable pricing policy and provides discounts, divide the market into several segments
like as geographic and demographics and establish new distribution channel.
 Diversification: This strategy is very important as it help in the growth of business
functions and meet competitive advantages. Diversification is adopted by Hungry bites
catering services to provide their fast food services in different markets by satisfying
customers demands in each segments (Wu, 2015). It involve the use of diversified tactics
in producing fast food which help in focus on profits as well as adopting of strategy
which is effective in price.
TASK 2
P3 Potential sources of funding available for enterprise and its merits and demerits
Hungry bites catering services is an small enterprise which give different services of
catering in various prices (Barbour and Deakin, 2012). It is the duty of management to choose a
best source of finance which is appropriate for organisations activities. Recently the organisation
get a government contract named St Michael's Church School catering contract which requires a
supplier who can provide lunchtime time catering services to students. The actual bid of this
contract is £120K but it is overviewed that budget of Hungry bites catering services is £20K. For
getting remaining amount, the business tend towards identifying several methods of funds are as
follows with its merits and demerits are as follows:
Bank loan: These source of finance is adopted by company which is very effective. In this, firms
take loans from bank at fixed rate of interest. It is very easy and simple way of arranging funds
for business activities. Organisation get higher numbers of benefits as loan is provided by
government which is used by small firms like as interest free loan, subsidy etc. It will help the
Hungry bites catering services to drive higher benefits to company. Merits and demerits of this
are given below:
Merits: It gave several advantages to company which are:
 It is very simple as well as easy source of finance on enterprise functions for small
business.
 Many benefits are provided by banks when company take loans for enterprise for
enhancing business operations.
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 Bank loans provide very low interest rate as compare to others sources.
 This source of fund is highly protected which provide loan guarantee and no discrepancy
in providence.
Demerits: Some of disadvantages of Bank loan are given below:
 In this source, bank loan have to follow strict rules and regulations along with mortgage
properties. It is not simple to follow all rules and if they miss then company have to face
legal penalties as well as actions. Bank loans provide burden when there is time of loan payment and if on actual duration
company failed to make the payment of loan then bank will disposed off their mortgage
property (Brinckmann, Grichnik and Kapsa, 2010).
Crowd funding: This is an another source of finance which is used by Hungry bites catering
services for increasing finance for running the enterprise activities. Crowd Funding consists
about having funds from large numbers of persons from the country. This method will help in
meeting the focus of specific person on business operations. With this it will help in working as a
marketing tool also. Crowd funding is having its demerits and merits which are given below:
Merits: This source gives several advantages to Hungry bites catering services are:
 It is one of best source of funds to meet the public reaction in the term of increasing of
business operations.
 Crowd funding consists in meeting media attention and valuable form of marketing.
 In this, it does not have much strictness as well as it is beneficial for company.
Demerits: Crowd funding is having several disadvantages which are faced by company are:
 This source consumes lots of time for raising funds from large numbers of persons.
 It is typical for company to manage funds effectively.
 Crowd funding became critical for organisation to take a permission of stakeholders.
TASK 3
P4 Design a business plan for its growth
Business plan include the process of executing a plan in which company mentioned its
vision, objectives, mission and so on which are require to achieve organisational targets and
objectives (Burton, 2010).
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Hungry bites catering services are making business plan for increasing their company
services by implementing advanced technology are as follows:
Executive summary
Hungry bites catering services is an company that give services of catering in UK. This
organisation is a small business which initially start up their enterprise by investing £20,000.
Along with this company increase their finance by taking bank loans and
crowd funding but they do not increase from £300,000. This organisation is
giving catering services to school peoples by using latest technologies as well as creative or
innovative ideas in their business activities.
Mission
“To provide better quality of services and deliver delicious foods to
their customers”
Vision
“To be a most valuable catering services that concentrate on
creativity and quality to support buyers in meeting ultimate targets”
Strategy objectives
Main strategies objectives of Hungry bites catering services are given below:
 To implement latest technology for promoting business.
 To identify the creative and innovative ideas among the employees.
 To establish more innovative dishes for grabbing large numbers of buyers. To start up online catering services through business websites for incresing sales and
profits.
Product and services
Main products are provided by Hungry bites catering services are giving innovative
dishes to their customers. They offers various services to their customers are of breakfast, lunch
and dinner catering services. They also give services of fast food. Company provide services in
an healthy and effective manner for attracting large numbers of buyers towards organisation. It
will aid in achieving results properly.
Internal analysis
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Organisation analyse their Opportunity as well as strength. It will help in grabbing the
growth opportunity by using advanced technology (Chapin, 2012). Some of strengths and
Opportunity of company are given below:
Strength
 Companies is well- established in market and strong brand image within customers.
 Hungry bites catering services are giving services in various areas. Effective competency to implement latest technology and draw out its benefits.
Opportunity
 To capture the competitors market
 To make improvements in their catering services in an healthy manner To start its companies operations online for enhancing the level of sales
Target market
It consists different kinds of market segments through which they can expand their
business (Christofakis and Papadaskalopoulos, 2011). Hungry bites catering services is decided
to focus on online enterprise because having a efficient cost as well as wide range of accomplish
a enterprise. Organisation also focus on local market to identify their needs and provide catering
services as per buyers taste. It will help in grabbing local market properly.
Financial information
This consists financial information about company. Hungry bites catering services is a
small firms as they invest £20,000 in business. In order to increase more funds
they use the sources of finance like as crowd funding and bank loans for
accomplishing business operations effectively. In this, company can not
increase their funds by £300,000. Therefore, firms had decided to start their
online business which is very cost effective. Organisation will focus on
grabbing buyers of local market towards firms.
TASK 4
P5 Succession option for small enterprises and is advantages and disadvantages
Exit and succession option are consists of two main things which are dependent on their
performance as well as survival growth of company. According to this they have to decide
whether business will be terminated or continue their organisation. i.e. if firms is facing loss
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continuously from past 5 years and companies are having no chances of gaining profits in
coming times then it will be better for company to dissolve or organisation will not able to
recover heir fixed price and firms managers gain profits need to decide the business continuity in
coming times (Eddleston and et. al., 2013). Therefore, their are various ways by which mangers
of Hungry bites catering services can continue or dissolve in upcoming times.
Various methods of exit enterprise
Liquidation: If the company continuously facing losses within enterprise from past years as well
as manager of Hungry bites catering services forecast that there is very low level of chances of
earning profits in future. Along with that revenue consequences demand effective dissemination
of data and information to Board of Director of Hungry bites catering services for determining
exit enterprise. Merits: After liquidation, director of firms will be much liberal from every legislative
functions which has framework against them f the firms do not ascertain to make
payments of firms debts. Therefore, organisation are free to enter within new marketplace
bearing any liabilities of creditor (Grover, Bokalo and Greenway, 2014). Demerits: Director of company need to trade previews firms assets in term of making
payments of creditor within the form of dividend.
Trade the organisation in open market: Companies director to exit their firm which are having
choices to trade their enterprise at particular cost within open market. It will help the company
director to achieve the value of business by venturing as a new enterprise. Trading the enterprise
refer to whole liabilities and assets which enclosed enterprise which will also belong to service
customers. Advantages: As an proper recognition of organisation refrain within firms, this will help
in achieving previews buyers as well as manage their targetted buyers more effectively
and easy way. Disadvantages: In term of beating with their competitors, the customers will improve
their previews goods, process and structure to make alteration in activities to which
existing workers employability may jeopardise. Another enterprise may buy those
enterprise for using their financial statements as well as meet their buyers.
Various ways of succeeding enterprise are:
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 Delegating work to expertise employees and avoid micromanaging them: Organisation
director need to delegate important task to their group members in the context of their
skills as well as knowledge through that they can achieve their profitable outcomes.
Adopting incentive as well as development programme which enable workers to
contribute more for achieving firms goals and objectives (Hough and et. al., 2010). It will
help company to meet stable position within future and gain competitive advantages. Internet use: Customers are involved as a lifeline business and firms can achieve success
and growth in achieving high customers strength which will exit in market for a long run.
Therefore, Hungry bites catering services need to use various functions by which they
can achieve large numbers of customers. Development of firms through online business
websites and promoting tools as well as catering services is using online marketing which
help organisation in achieving large numbers of customers.
Merits of enterprise succession: Companies employees get a higher advantages as business feel
safe and secure about customers employability which help in increasing motivation and morale
of employees. It will aid in reducing employees turnover rate of firms.
Demerits of business succession: If company is facing loss continuously then they will decide to
continue business with a hope of enhancing profits within future. It will help in increasing
liabilities and expenses of company which decline the goodwill of company (Keough, 2015).
CONCLUSION
As per above report it has been concluded that implementing of advanced technology
cater services that will contribute towards the growth of business. This Ansoff's matrix covers
the four main areas which is product development, diversification, market development and
market penetration. Business manager need to determine the organisation performance along
with that interact to Board of Director of firms. The report claims that this is essential to set
business objectives to shape the output according to determine standard. Through using advance
technology at a time of marketing, manufacturing, promoting etc. those can be attained. A
company need to appoint particular employees to increase their business within the world.
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REFERENCES
Books and Journals
Barbour, E. and Deakin, E.A., 2012. Smart growth planning for climate protection: Evaluating
California's Senate Bill 375. Journal of the American Planning Association. 78(1).
pp.70-86.
Brinckmann, J., Grichnik, D. and Kapsa, D., 2010. Should entrepreneurs plan or just storm the
castle? A meta-analysis on contextual factors impacting the business planning–
performance relationship in small firms. Journal of Business Venturing. 25(1). pp.24-
40.
Burton, P., 2010. Growing pains: The challenges of planning for growth in South East
Queensland. Australian Planner. 47(3). pp.118-125.
Chapin, T.S., 2012. Introduction: from growth controls, to comprehensive planning, to smart
growth: planning's emerging fourth wave. Journal of the American Planning
Association. 78(1). pp.5-15.
Christofakis, M. and Papadaskalopoulos, A., 2011. The Growth Poles Strategy in regional
planning: The recent experience of Greece. Theoretical and Empirical Researches in
Urban Management. 6(2). pp.5-20.
Eddleston, K.A. And et. al., 2013. Planning for growth: Life stage differences in family firms.
Entrepreneurship Theory and Practice. 37(5). pp.1177-1202.
Grover, B.E., Bokalo, M. and Greenway, K.J., 2014. White spruce understory protection: From
planning to growth and yield. The Forestry Chronicle. 90(1). pp.35-43.
Hough, P. and et. al., 2010. The worker co-op sector in Canada: Success factors, and planning
for growth. Canadian Worker Cooperative Federation.
Keough, S.B., 2015. Planning for growth in a natural resource boomtown: Challenges for urban
planners in Fort McMurray, Alberta. Urban Geography. 36(8). pp.1169-1196.
Li, Z., Mobin, M. and Keyser, T., 2016. Multi-objective and multi-stage reliability growth
planning in early product-development stage. IEEE Transactions on Reliability. 65(2).
pp.769-781.
MacLeod, G., 2013. New urbanism/smart growth in the Scottish Highlands: Mobile policies and
post-politics in local development planning. Urban Studies. 50(11). pp.2196-2221.
Pallagst, K., 2010. The planning research agenda: shrinking cities–a challenge for planning
cultures. Town Planning Review. 81(5). pp.i-vi.
Todes, A., 2012. Urban growth and strategic spatial planning in Johannesburg, South Africa.
Cities. 29(3). pp.158-165.
Valler, D., Phelps, N. and Wood, A., 2012. Planning for growth? The implications of localism
for ‘Science Vale’, Oxfordshire, UK. Town Planning Review. 83(4). pp.457-488.
Wu, F., 2015. Planning for growth: Urban and regional planning in China. Routledge.
Ziari, I. And et. al., 2012. Integrated distribution systems planning to improve reliability under
load growth. IEEE transactions on Power Delivery. 27(2). pp.757-765.
Online:
Planning for growth. 2017. [Online]. Available Through:
<http://www.infoentrepreneurs.org/en/guides/prepare-a-business-plan-for-growth/>
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