logo

Planning for Growth In Kaffiene

   

Added on  2021-02-19

17 Pages4301 Words19 Views
Planning for growth

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Key consideration for evaluating growth opportunities.........................................................1P2: Evaluation of growth opportunities using Ansoff's growth matrix ......................................3TASK 2............................................................................................................................................5P3 Sources of funding with their benefits and drawbacks..........................................................5TASK 3............................................................................................................................................6P4 Business plan for growth of the business...............................................................................6TASK 4............................................................................................................................................9P5: Succession and exit plan for small business with its advantages and disadvantages...........9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONPlanning is an essential part of the responsibilities performed by the management of anorganisation which can be formulated if they have sufficient amount of skills and knowledge. Toachieve future growth and success, the management tried to forecast the market situation andaccordingly formulate an action plan which contains roles and responsibilities of eachdepartments. Kaffiene, a coffee shop which is operated in London, UK is taken for the purposeof preparing this assignment report. The report includes growth opportunities that will helporganisation to move ahead than their rivals. For this, Ans-off matrix is used which assistmanagement in making suitable strategies to achieve competitive advantage. The report alsoexplains sources of finance along with its merits and demerits, business plan and exit orsuccession plan.TASK 1 P1 Key consideration for evaluating growth opportunities.Planning is a continuous process in which plans and strategies are made for the futurecourse of action. Plans and strategies are generally made to achieve the goals and objectives inthe effective and efficient manner. It focuses on reducing the gap between actual performanceand planned performance. Kaffeine is a small coffee house business which is planning to expandits business in various parts of UK. Porters generic strategyThis is related with making plans and strategies for the achievement of competitiveadvantage in the best possible manner. This type of model has five stages which can helpKaffeine in achieving its goals and objectives in the best possible manner. Various stages of thisstrategy is discussed below- Cost leadership- As per this strategy plans and strategies are made for providingproducts at low prices so that large market share can be captured. This strategy can be adoptedby Kaffeine for capturing large market share by keeping the price of its products and serviceslow (Alsos, GCarter and Ljunggren, 2011). Differentiation- As per this strategy management of the organisation can focus ondeciding a unique plan for enhancing satisfaction level of customers. By deciding a unique1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Planning for Growth
|14
|4383
|403

Planning For Growth: Key Considerations and Opportunities
|17
|5033
|365

Planning for Growth
|17
|5063
|74

Planning for Growth.
|16
|4973
|33

P 1 Key considerations for evaluating growth opportunities (Doc)
|17
|5027
|109

Planning for Growth.
|18
|4553
|33