Planning For Growth

Planning For Growth

Introduction
Planning for growth is defined as a strategic business activity that manage and
enable management of a business to track and plan organic growth for company
revenue. This leads and allow organization to allocate all resources within a
center that manage and implement changes among industry for planning and
completing task as per current conditions (Colantoni and et. al., 2016). This
report is written from perspective of ThirdWay Group that is Operating in
Commercial Real Estate sector having its main headquarter in London,
England. Moreover, this report highlights on key consideration to evaluate
growth opportunities as per organization context and it's evaluation as per
Ansoff's growth matrix.

Background of company selected
The company selected for current assignment based on planning for
growth is ThirdWay Group which is Operating in Commercial
Real Estate sector having its main headquarter in London,
England. It is a mall size orgnisation which is employing around
150-200 employees and aim at providing best, real estate
investment, technology, furniture, workplace consultancy and
design-and-build practices.

Key consideration to evaluate growth opportunities
Planning is explicated as a process to decide and evaluate action and
activities which is performed by individuals to accomplish their goals and
objectives in a stipulated time period. ThirdWay Group is focused to
expand it's business in Asian countries to improve market share and sale of
products.
Porter's Generic strategy
The term Porter's generic strategy describe aspects that demonstrate how
an organisation accomplish competitive advantage within market. Some
aspects of Porter strategy are mention as follow: