Planning For Growth

This presentation discusses the key considerations and strategies for planning for growth in the context of ThirdWay Group, a commercial real estate company based in London. It explores the use of Porter's Generic Strategy, PESTLE analysis, Ansoff's Growth Matrix, and the BCG Matrix to evaluate growth opportunities and make informed decisions. The presentation also highlights the importance of planning and analyzing the external environment before expanding into new markets.

Planning For Growth

Introduction
Planning for growth is defined as a strategic business activity that manage and
enable management of a business to track and plan organic growth for company
revenue. This leads and allow organization to allocate all resources within a
center that manage and implement changes among industry for planning and
completing task as per current conditions (Colantoni and et. al., 2016). This
report is written from perspective of ThirdWay Group that is Operating in
Commercial Real Estate sector having its main headquarter in London,
England. Moreover, this report highlights on key consideration to evaluate
growth opportunities as per organization context and it's evaluation as per
Ansoff's growth matrix.

Background of company selected
The company selected for current assignment based on planning for
growth is ThirdWay Group which is Operating in Commercial
Real Estate sector having its main headquarter in London,
England. It is a mall size orgnisation which is employing around
150-200 employees and aim at providing best, real estate
investment, technology, furniture, workplace consultancy and
design-and-build practices.

Key consideration to evaluate growth opportunities
Planning is explicated as a process to decide and evaluate action and
activities which is performed by individuals to accomplish their goals and
objectives in a stipulated time period. ThirdWay Group is focused to
expand it's business in Asian countries to improve market share and sale of
products.
Porter's Generic strategy
The term Porter's generic strategy describe aspects that demonstrate how
an organisation accomplish competitive advantage within market. Some
aspects of Porter strategy are mention as follow:

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Cost leadership- The term cost leadership refer to the strategy which is used
by ThirdWay Group to sale their products with low price. It leads
management to achieve high market share by managing business as per
low cost.
Differentiation- According to the differentiation strategy Porter explain that
an organisation accomplish better position in market by offering their
products with creative and unique feature (Haaland and van den Bosch,
2015). So it helps ThirdWay Group management to attract more number of
customers by offering their products with unique and creative aspects.

PESTLE
PESTLE
To expand operations in new market it is important for ThirdWay Group to
analyse opportunities and threats by study of macro environment. PESTLE
from perspective of Asia country is mention as follow:
Political factor- ThirdWay Group is operating their business among
market of Asia so management face different political factor as it impacts
on operations and functions. Like, tax rate, current and political instability
in which company perform their operations. High import duty impact on
ThirdWay Group as some resources are purchased from UK and Germany
market which create complexity for business to perform work in TESCO.

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Economical factor- Labour cost is one of the important factor which is
impacting on economic of company. In the context of Asian country population
of country is more so labour is available at low rates. But Brexit and pandemic
conditions impacts on ThirdWay Group because the profits is reduced so it is
complex for management to enhance their market area.
Social factor- Consumer shopping trends are dynamic so it not constant for a
longer period. Individual follow tough schedules therefore, individual prefer
one-stop shopping (Huang and Zhang, 2014). ThirdWay Group provides a large
variety of items that aids company to gain positive aspects as it leads individuals
to purchase products from a similar place.

Evaluation of growth opportunities with implement of
Ansoff's growth matrix
Ansoff's is a strategic planning tool that leads organisation to generate
framework which is useful for organisation to formulate strategies as per future
growth. Strategies related with Ansoff's growth matrix is mention as follow:
Market penetration- The term market penetration strategy undertake and sale
the products and services of organisation within existing market. ThirdWay
Groupi mplement market penetration strategy to gain more secure and
competitive edge in the local market. This helps management to analyse
strength of business so in new market ThirdWay Group authorities utilise
strength for increasing company goodwill as it used to improve market share.

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Market development- The focus of market development strategy is to sell all
existing products to target a new market. Moreover, market development
strategy require huge investment as it is risk aspect (Lu and Yu, 2014).
This refers management make success to make more emphases on
generating demand as well as brand awareness to enter into new market.
Product development- The term strategy involve introduction about the new
product that is used to existing market place. This makes ThirdWay Group
add more value among products for increasing the demand of their
products. Moreover, to grow in new market ThirdWay Group also modify
products according to Asia market.

BCG matrix
The Boston Consulting group’s product portfolio matrix (BCG matrix) is
designed to help with long-term strategic planning for a firm to help a
business consider growth opportunities by reviewing its portfolio of
products to decide where to invest, to discontinue or develop products.
Use of BCG matrix is made by Third way group to evaluate best
possible product profile for leading development in its real estate
investment, technology, furniture, workplace consultancy and design-
and-build practices. The BCG matrix comprise of four set of strategies
which are explained as below:

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Out of these four strategies use and implication of Cash cow
strategy is made by Third Way Group as it provide better sets of
strategies to Milk the real estate investment, technology,
furniture, workplace consultancy and design-and-build products
as much as possible without any kind of additional harm or
damage often working at mature, well-established products.
aFurther, the strategy of cash cow makes Third way group
Company more capable of innovating new products or
processes, which may become new stars.

Conclusion
With the analysis of above report it is concluded by management that
planning perform an important role that supports an organization to
accomplish more growth and success in market. Before expand and enter
into new market management implement different tools and methods such
as PESTLE and Ansoff's to enhance market by analyzing external
environment of organization.

REFERENCE
Colantoni, A. and et. al., 2016. Cities as selective land predators? A lesson on
urban growth, deregulated planning and sprawl containment.Science of the Total
Environment. 545. pp.329-339.
Haaland, C. and van den Bosch, C. K., 2015. Challenges and strategies for urban
green-space planning in cities undergoing densification: A review.Urban Forestry
& Urban Greening. 14(4). pp.760-771.
Huang, B. and Zhang, W., 2014. Sustainable land-use planning for a down town
lake area in central China: multi objective optimization approach aided by urban
growth modeling. Journal of Urban Planning and Development.140(2).
p.04014002.
Lu, S. and Yu, S., 2014. A fuzzy k-coverage approach for RFID network planning
using plant growth simulation algorithm. Journal of Network and Computer
Applications. 39. pp.280-291.