Planning for Growth: Evaluating Opportunities and Strategies for Expansion

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P.1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context.........................................................................1
P.2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix..................4
M1. Analytical framework of growth.........................................................................................5
D1 Critically evaluate specific options and pathways for growth, taking into account the risks
of each option and how they can be mitigated............................................................................6
P.3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................6
M2 Evaluate potential sources of funding and justification for the adoption of an appropriate
source of funding for a given organisational context..................................................................9
D2 Critically evaluate potential sources of funding with justified argument for the adoption of
a particular source or combination of sources, based on organisational needs...........................9
P4/D3. Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business..........................................................................................10
M3. Develop an appropriate and detailed business plan for growth and securing investment,
setting out strategic objectives, strategies and appropriate frameworks for achieving objectives
...................................................................................................................................................12
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................12
M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations.............................................................................13
D4 Provide critical evaluation of the exit or succession options for a small business and
decide an appropriate course of action with justified recommendations to support

implementation..........................................................................................................................14
CONCLUSION..............................................................................................................................14
References:.....................................................................................................................................15

INTRODUCTION
Growth planning is considered as planning for expansion of business which is helpful to
earn more profit and to create more reputation for business (Cheah, Amran and Yahya, 2019).
Every business aims and work for growth. Planning for growth is also essential for allocating
resources equally at workplace and to focus on productive activities rather than unproductive
activities. Ella's Kitchen is a company which make organic baby and toddler food and in
supermarkets internationally in many countries. The company was founded in 2006 by Paul
Lindley. It is headquartered in Henley-on-Thames, UK. It is an small scaled business with 94
employees. The following report covers BCG matrix, McKinsey 7S model, Ansoff matrix
analysis in context of Ella's Kitchen, funding sources of companies and their benefits and
disadvantages, business plan for growth that includes financial information and strategic
objectives for scaling up a business and exit or succession options for a small business and their
benefits and drawbacks.
MAIN BODY
P.1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organisational context
Boston Consultancy Group Matrix- This model is used to determine that where to invest
in product which help to achieve future growth(Yahya, Khatami and Al Khansa, 2020). BCG
matrix of Ella's Kitchen is explained below-
1