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Planning for Growth - Hook Norton Brewery Assignment

   

Added on  2021-01-03

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Planning for Growth
Planning for Growth - Hook Norton Brewery Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P1. Analyse key considerations for evaluating growth opportunities ...................................3P2. Ansoff’s growth vector matrix.........................................................................................6TASK 2............................................................................................................................................7P3 Sources of finance and their benefits and drawbacks ......................................................7TASK 3..........................................................................................................................................10P4 Business plan for growth ................................................................................................10TASK 4..........................................................................................................................................12P5 Exit or succession options for small scale enterprise with their pros and cons..............12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Planning for Growth - Hook Norton Brewery Assignment_2

INTRODUCTIONPlanning for growth is a foundation for every business enterprise. This assist inincreasing productivity and improves the overall performance of an organization. It guides indefined and clear objectives that helps in attaining goals of a business firm. These strategies andtactics are included in a growth plan which focuses on revenue generation (Chen and et .al2014).Planning can be done for small and long term goals as per the requirement for a companygrowth. This assignment based upon key factors such as porter's generic and pestle of HookNorton Brewery company. It is a beer manufacturing company which is situated in Banbury, it isindependent, traditional and family owned business firm. This involves selection of tastyseasonal beers also, involves a wide range of unique gifts such as clothing, glass ware artisanfoods as well as complete range of beers. This project enlightens on how to develop a businessplan, sources of funds and the exit or succession methods for small business enterprises. TASK 1 P1. Analyse key considerations for evaluating growth opportunities Planning plays a vital role in growth and sustainability of an enterprise. This guides andexplains the purpose of strategic planning which consider as a business strategy. However, itincludes analysing of a business firm through there resources and liabilities (BlackburnHart,Mand Wainwright2013). Also, this formulation assist in the vision, mission and goals ofbusiness organisation to achieve their desired objectives. Success of company depends upon thegrowth of an enterprise and growth is co- related to internal and external factors of a HookNorton Brewery company. This stage involves porter's generic model and pestle these aredefined in below as:Porter's generic model This model helps in to identify the competitive advantages that guide them in deciding aprobability of a business enterprise. It involves three basic strategies these are as cost leadership,differentiation and focus strategy. It is briefly described as follows:Cost leadership is a strategy that is used in reducing the cost and develop there sales bylowering prices of product but without dwindling their profitability of Hook Norton Brewerycompany. This deals well at a time of serving their goods and services by maintaining its
Planning for Growth - Hook Norton Brewery Assignment_3

standards. By using this strategy by a business firm it can gain cost advantage through economiesof scale, cheap raw material and many more. This will achieved by reducing costs to a levelbelow those of existing market competitors. Differentiation strategy involves variation of products by using up of creativity andinnovation by developing team to become strong in selling and marketing department. Also, it isemphasis in order to gain competitive advantages which offering unique feature which are morevaluable to customers (Allmendinger and Haughton 2013). In case of Hook Norton Brewerycompany which is introducing new flavour night dog and designed in form of man tor-ex.Focus strategy focuses on one or more particular segment of a brand into a market butdoes not serve whole market with one product. It generally involves in achieving cost leadershipor differentiation within niche market which are more preferred. This includes other strategysuch as cost focus and differentiate focus of a small businesses. These are as follows:Cost focus is per- determine strategy that is related to cost leader for a specific segments.This helps in to know more about the difference in cost behaviour in some productsegments. Differentiation is used at a time of differentiation while choosing particular segment forproduct. This will help in to take decision regarding product differentiation. Therefore, porter's generic helps in deciding and able to compete with existingcompetitors for developing strategy which can be suitable for Hook Norton Brewery company.This will assist them in appropriate manner while taking decisions through them. Pestle analysisIt is an effective tool which is used by marketers of business firm in order to analysedifferent macro factors which are recognised by them (Kumar2016). This assist in measuring theimpact which are treated as an opportunities of a business operation and maximize their profits.Pestle analysis provide vital information to possible threats and opportunities for a businessenterprise. It stands for Political, Economical, Social, Technological, Environmental and legal.These are briefly discussed as below:Political factor : This aspect is related to political laws and order that are governed bygovernment of nation. It is indispensable for Hook Norton Brewery company to implementregulations within a business firm in order to make stability of business. As brewery is a beer
Planning for Growth - Hook Norton Brewery Assignment_4

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