Planning For Growth

Planning For Growth

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1.Consideration for SMEs for growth opportunities.................................................................3
P2.Ansoff Matrix for Prufrock cafe:............................................................................................5
LO 2.................................................................................................................................................7
Various sources of funding..........................................................................................................7
LO 3.................................................................................................................................................8
Business plan...............................................................................................................................8
LO 4...............................................................................................................................................11
Exit Strategy..............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning for growth one of the difficult tasks for any organisation as different factor
influence as well as effected in this process. There are various strategies for the growth of
organisation but with analysis of different factor for example competitors, product value,
location, trend and taste of the customers. Prufrock cafe is one of the best serving beverage shop
in the UK and for the old as well young generation. This report highlights different consideration
for example innovation and launching of new product for market gain. This report will explain
about growth opportunities for SMEs and also it will explain Ansoff Matrix. Report also explains
different sources of funding the growth of organisation like investors, collaborators, loans etc
which helps in increase capital, expand business and also describe various drawback attached to
it. Below reports describe a plan for the growth of organisation with the help of available and
funded finance with proper strategy. At the end of report explain different methods of closing the
company as well its succession it includes selling to friend, neighbour or any other big company
and also discuss benefits and drawbacks of it.
LO1
P1.Consideration for SMEs for growth opportunities
Opening and running of SMEs always has a primary goal to expand and growth. Prufrock cafe
started with aim to provide best coffees in the London as well as around the world. Its beverage
taste attracts large number of customers from youth to old ages.
Company has focused on different consideration which becomes opportunities as well as
threat for the organisation for example competitive advantage and innovation can helps in
increasing growth of the organisation.
BCG MATRIX:
BCG Matrix is use to help in strategic planning of the organisation by considering growth
opportunities as per analyse of investment, discontinue or developed products and hence helps in
increasing growth of the organisation (Onu and Mbohwa, 2019).
Dogs:
In this category product has very small market share and growth for Laoshan black and
Losshan green tea in Prufrock cafe is less sailed because of bad taste and high price and hence
decrease company’s profit as well revenue on the other hand large number of customers choose
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another shop after tasting it which ultimately effect on the growth of organisation hence decrease
market share.
Question Marks:
In this category product with high growth but because of less investment its market share
is low for an example in Prufrock cafe Ethiopia Debello is highly in demand but limited with
only one cafe of the organisation because of high price of raw materials.
Stars:
In this category product with high demand in the market as well high share market share.
Prufrock’s Espresso with milk and without milk and Assam tea is high in demand because of
taste as well as long time energy quality on the other hand law raw material cost again become
preferable choice. These beverages have high market share from the long time and hence
increase growth of the organisation (McKeown, 2017).
Cash Cows:
In this beverages with low growth but high market share. Caffe Chino of Prufrock is one
of the highly purchased beverages but its growth is either stable or low because of old
generation’s choice which they don’t want to change on the other hand youngsters are more
flexible to explore new beverages rather than stuck on the one (North and Varvakis, 2016).
Justification:
From the above Prufrock consider question marks as market share can be increased by
product launching in different shops. Ethiopia Debello has a high growth capacity and can attract
large number of profit which increase growth of the organisation as well create its unique image
of serving different variety of beverage in competitive gain. Growth of the organisation is
depend on uniqueness or variety of taste it serve hence choosing Ethiopia Debello increase
market share of the organisation.
Competitive Advantage:
There are different considerations while planning growth of the organisation. As Prufrock
has a strong fame of serving large number of customer in UK. Extensive use of digital media
influence large number of people and favour competitors so considering and increasing customer
loyalty become another task for the company. UK youngster welcomes new taste and trend for
example Assam tea is more popular but limited hence if the company launching new product it
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