Planning for Growth in Business: Key Considerations, Ansoff's Growth Matrix, Funding Sources, and Business Plan Design

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context..........................................................................1
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix....................3
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................5
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business.............................................................................................7
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option...........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In the era of stiff competition between different companies, it is essential to focus on
planning and policies development. The planning for growth is one of the major terms which
helps in increasing the chances of success of a company. All the major companies in the
international and national marketplace focus on planning and development in order to achieve
the best results. The main role of a business is to facilitate planning and development with the
help of strategies and approaches in order to gain competitive advantage. The project includes
example of Thirdway company which is considered as one of the most finest companies which
provides solutions related to interior decoration. This report will focus on major expansion
opportunities that are available to a company in order to expand business operations. This report
also covers application of Ansoff growth matrix model in order to achieve effective goals and
objectives. The project will also include major sources related to funding in order to support the
financial development of a business.
MAIN BODY
P1 Analyse key considerations for evaluating growth opportunities and justify these
considerations within an organizational context
In the development of a business entity, growth opportunities play a significant role. It is
one of the major roles of a business to analyse the growth opportunities and take advantage of
them in a well defined manner(Widodo and et. al., 2018) . Selection of growth opportunities also
makes a company more vivid and dynamic at the marketplace. The key factors along wit the
advancement of competition and detailed analysis of market are mentioned below:
Competitive Advancements-
In order to develop competitive edge at the marketplace, it is necessary for a company to
take help and assistance of two major models. The two major models and theories which could
be used by Thirdway company to dominate the marketplace are PESTLE analysis and Porter's
generic growth strategies.
Porter's generic growth strategies-
The application of Porter's generic strategies is essential to be implemented in an
organisation for increasing chances of success. Main focus of a business should be on
1