Planning for Growth

PLANNING FOR
GROWTH
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Major considerations for evaluating growth opportunities within context of an organisation....3
Source of finance for growth :.....................................................................................................7
TASK 2............................................................................................................................................8
Business plan...............................................................................................................................8
TASK 3..........................................................................................................................................12
Critical evaluation of exit or succession options for small business and making a decision of
appropriate courses of action.....................................................................................................12
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14
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INTRODUCTION
Planning for growth define as the procedure which is used for management of plans in order
to attain long term growth for the business organization. The main aim of this planning for
growth is to organize everything in a certain way through which organization will easily attain
and obtain goal of the business organization and optimum utilized their resources. It is essential
for business organization to grow in continuous way if they are work or same place and not take
risk for growing then organization will not able to maintain their position in market. For
understand this topic Murrill Construction has been taken. It is small sector organization which is
run their business in England an work for construction service they take contract of road, bridge
and build building in local area of England. This report contains about the element affect growth
of the organization, and Ansoff matrix of the Murrill Construction it also included the business
plan which define the growth planning of the organization as well as this report considered funds
and source required for growth of the organization.
TASK 1
Major considerations for evaluating growth opportunities within context of an organisation
Growth play major role in every organization and for growth management department of
the organization need to explore the opportunities and grabs the event which help them to
explore the business. For identify key resource it is essential for Murrill construction to know
their core value, competence their strength , resource which help in booming organization .The
chance all the relented factors which directly affect the growth of their business organization. For
the analysis they use Porter's Generic model which define below
Porter's Generic Strategies: This framework is established for organization to determine and
analyse their core competencies. It is require for firm to identify their main source and (Holz-Rau
and Scheiner, 2019).capabilities.
Cost Leadership: This strategy also effectual. In this to enhance the target market and achieve
competitive advantage in market manager reduce the price of product from their rival business
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organizations. In case of Murrill construction the organization is not able to use this policy as
they don’t have enough financial resource thus if they reduce price of their contract then they are
notable to generate profit.
Differentiation Leadership: For attain competitive e business advantage this strategy also
useful in this type of strategies business organization to attract their customer, offer unique
product, service and technique which is different from rival organization and useful and satisfied
the demand of customers. They are attracting customer. In regard with the Murrill construction
the firm offers best service in reasonable price and use effete raw material for construction work
and also design unique building structure thus they take competitive advantage.
Focus: At the end of the year the organization have 2 options and they just chose the one they
either decided to choose cost leadership or differentiate business strategy. Murrill Construction
choose differentiable pricing strategies as they don’t afford to reduce their price in the
competitive market. Although people get attract toward their construction design (Wang, Liu,
Li, and Chen, 2019).
PESTLE Analysis:
It is really necessary for the organization to identify their effect of external environment. With
the use of Pestle analysis technique manager could identify the effect of political, economical,
social environmental and legal environment effete on the running business activities. Following
are the Pestle analysis of Murrill Construction
Political factor: All factor which are correlated to management and verdict party in a nation
state or region is called supporting factors. It consists of factor such as regime policy, political
immovability, foreign operate policy, corruption and tax policy. Optimistic and unenthusiastic
collision of political factors on Murrill Construction are define below-
Positive impact: Government interference has prove to be useful for small and medium
enterprise. Administration in many countries believes that small organization are huge for trade
and industry growth and also make available employment to semi-skilled as well as uneducated
labourer. Murrill Construction are not able to carry their business operations without the
interference of political factors.
Negative impact: BREXIT agreement directly affect the policies of UK.. Businesses
organizations are suffers from many problem. Murrill Construction is also facing trouble
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