Planning for Growth: Designing a Business Plan and Exit Strategy for Small Businesses
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This document provides insights into planning for growth in small businesses. It covers topics such as designing a business plan for growth, exploring exit strategies, and evaluating the advantages and disadvantages of different options. Suitable for students studying business management.
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PLANNING FOR GROWTH
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Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1...........................................................................................................................................3 Covered in Brochure....................................................................................................................3 TASK 2............................................................................................................................................3 P4, M3 & D3: Design business plan for the growth that includes financial information and strategic objective of a business...................................................................................................3 TASK 3............................................................................................................................................7 P5: Succession or exit plan for small business with its advantages and disadvantages.............7 M4: Evaluation of exit and succession option.............................................................................9 D4: Exit and succession option for small business and course of action...................................10 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Planning is the core business activity which is associated in the better allocation of resources by taking the predetermined actions for the overall growth and development. It involve constant review of performance based on which strategies are prepared to overcome the negative implications associated with the dynamic environment. Growth planning comprises of the ongoing business activities which is the driving factor and help to add value by leading to revenue generation. For the better understanding of report B-Lands consulting firm has been selected which formulate various contract and work for the defined cause. Currently, the company has indulged contract with Economic board of UK and the purpose of this contract is to provide the base to SMEs so that they can plan for the growth and development. This report involve topics like key growth opportunities for the SMEs and access various methods that can help the organisation to access funds fort diverse cause. Along with that develop suitable business plan that help to scale up the business. Further, explanation of exit options in case of diverse situation are covered in the report. TASK 1
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TASK 2 P4, M3 & D3: Design business plan for the growth that includes financial information and strategic objective of a business Business plan encompasses the written documentation that define various elements like objective and mission of company in order to build the strategy and accomplish the favourable position of firm(Fahlvik, Elfving and Wikström, 2014). It helps to determine the internal as well as external processes which possibly helps in better execution of activities. Executive SummaryIt involve the detail insight about the company which comprises of the certain aspect like preparation of vision, mission, conducting market analysis and fulfil the requirement of resources. Business DetailsCompany:B-Lands consulting firm Vision: To plan out the national growth and development of SMEs. Mission:TofulfilvisionB-Landsconsultingfirmhavesigneda
contract with Economic Board of UK which together help to enhance the growth of SMEs. Objectives: B-Lands consultingfirm's objectiveisto enhance the economic participation of SMEs by at-least 20% within a year. Market AnalysisCompetitive Analysis: Internal analysis is the effective source of market study that help to gain core competency based on which opportunities can be explored and chances of threat can be mitigated. Strength The manager as well as staff of B- Lands consulting is responsible to effective advise the SMEs in terms togaintheadvantageoffast moverandestablishprominent image in market(Keough, 2015). Opportunity Forbetteraccomplishmentof contractrespectedfirmcanuse both physical offices and digital media in order to offer the unique solutions. Such support can surely lead to the wide participation of SMEs. Weakness In comparison to large enterprises theavailabilityofresourcesfor small businesses is low. This can affect the cause and objective of the contract. Threat Widepresenceofmultinational companiesandadvantageof economies of scale act as a threat fortheclientofB-Lands consulting firm. Segmentation and targetting Segmentation:B-Lands consulting firm offers viable solution to the worldwide organisation. So it segment the market on the basis of demographical and psycho-graphical that involve the classification done on the basis of profession, likings, education and income group. Targetting:The company target market is SMEs of UK that have the potential to start and need direction in order to accomplish and sustain business. Market strategyProduct or Services:The company offer consulting services to the
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SMEs in order to incorporate their business and effective overcome the implications caused due to B-Lands . Price:£150 Place:London, United Kingdom Promotion:Website, social media and print media Operations PlanInventory required:Electronic devices and specialised software to store clients detail Suppliers:The company maintain supplier supply relation with the vendorsinordertoaccommodatetheirneedfor smoothbusiness functioning. Consulting services:The company have wide experience and contacts based on which they provide the assistance to firms. FinanceThere are various favourable sources of funds like bank loan, venture capitalist and so on. B-Lands consulting firm understand the market situation and accordingly advise the most significant source of fund in order to accomplish the objective. Financial ProjectionIncome statement projection: Income statement Particular s 20202021202220232024 Sales1824262328 Costof goods sold 81011910 Depreciat ion 0.50.50.50.50.5 Advertise ment 1.51.21.821.8 Rent0.75.70.70.70.7
Salary and wages 1.51.722.22.5 Furniture and equipme nts 50000 Travel0.10.30.50.70.5 Interest expendit ure 44444 Total expendit ure 21.318.420.519.120 Net income before tax (3.3)5.65.53.48 Income tax expendit ure 01.531.22.5 Income after tax (3.3)4.12.52.75.5
Cash flow projection: Cash Flow Particular2020 (£M) 2021 (£M) 2022 (£M) 2023 (£M) 2024 (£M) Cash Inflow Investment6000 Credit sales25003000350038002500 Total inflow85003000350038002500 Cash Outflow Fixed: Rent and Electricity 25002500150020001500 Variable: Material 15005003001250500 Total Outflow 40003000180032502000 Netcash inflow 450001700550500 Operating balances 01000180030004000 Closing balance 10001800300040004500 RiskTo carry out the operations within external environment businesses remain expose to various types of risk like competitors or financial risk that can affect the actual position of firm. So before planning for growth the availability of risk needs to be identified and measures can be selected in order to minimise them(Rydin, 2013). Like, SMEs can use personal saving or take funds from their family in order to avoid the
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pressure of financial risk. TASK 3 P5: Succession or exit plan for small business with its advantages and disadvantages Thebusinessenvironmentisaffectedbyvariousfactorssuchaspolitical,social, economical, technological and legal which are important for business concern to focus on them and increase the organisational productivity(Sousa and Pinho, 2015). To run a business there is need to have strong strategy and plan which can help to maintain the organisation productivity and profitability. To start and run a business effectively there is need to face the challenges where business can get success or make exit plan. If business has not operated successfully then management make decision to exit their business by using different ways that are as mentioned below: Ways to Exit: Liquidation –This strategy is related with close up shop and sell all the assets, consider as exit strategy. This is used by business organisation where there is nothing else to sell then this option can be adopt.B-Landsconsulting firmcan use this strategy at the time of exist the business if it is not running properly. Advantage :The advantages of such strategy are simple to adopt or liquidate the business if organisation is not able to pay and run business.B-Landsconsulting firmcan adopt this as it can be wound up very faster which make easy process.There is no risk to wind up the business as it depend on selling of assets. Disadvantage:This has lower return on investment which is disadvantages for owner and it does not allow business to further trade. It depends on sale of fixed assets where creditors have firstly claim on funds from assets sales(Wey, 2015). For instance,B-Lands consulting firm has decided to wind up their business then it need to sale its assets and firstly paid to creditors. Sell of the business in Open market :This means a business can exit by selling it in open market. In this, everyone is allow to buy business a a certain prices which helps to continue the business by other party. For instance,B-Landsconsulting firmhas decided to exit their business then they can sell it in open market
Advantages:This helps to operate operation easily as it taken by third party to run it effectively. It can maintain the goodwill, assets and brand image as an incorporated manner at the time of selling. For instance,B-Landsconsulting firmsale their business to its employees which increases value as well as profits. Disadvantages:To sell the business in open market can reduce the profits because selling of business become difficult according to Biz Buy Sell. Moreover, it can be difficult to value and profits are less than expected. Sell to another business:This can be consider as corporate strategy where small business are allow to maintain their position through acquisition which increases profits. In other words, businesses buy other business due to some reason, increases business activities, functions, brand image and profit rate by acquired organisation. Advantages:This motivates other business in order to purchase the business which also creates high competition. Business and profitable activities can be increased byB-Lands consulting firm by selling its business to other party which can help to continue the business. Disadvantages:Thiscanreduce thecompetitionwhen organisationissellingthe business to others. In this, employees of existing organisation can lose their jobs. This can pretend the interest of competitors who is interested in purchasing the business and get success to get financial information. IPO:This is another option of exit strategy where organisation invite people to buy shares and exit the business. It can be consider as viable exit strategy which does not suits small business. For instance, B-LandsConsultancy firm issue the share publicly in order to exit their business. Advantages:This can be helpful for B-Landsconsultancy firm as it issue share under IPO which can be consider as exit strategy. This helps to increase the organisational profits by by issuing share at listing them at different prices. Disadvantages:To adopt this strategy B-Landsconsultancy has to face long and costly process which can reduce the profits of organisation. Here, it may be difficult to withdraw any of capital when new shareholder are interested to see money raised by IPO. Public organisation have higher compliance and legal standards to use this option(Different ways to exit and succession option, 2019).
Thus, from the above sell to another business can be appropriate exit strategy which helps to make succession plan. In this, B-LandsConsultancy firm can sell their business to other organisation which helps to continue it and increase the organisational productivity as well as profitability. This also value of business and give opportunity to maximize return. With the help of this strategy B-Landsconsultancy can make right decision by selling the business which maintain valuable and productive. Merger and acquisition: Even a successful business can face turbulent situation leading to huge amount of loss. To carry out successive planning B-Lands Consultancy Company can adopt the exit strategy of merger and acquisition. This is a kind of win-win situation under which company can get the opportunity to collide their operation with similar type of company or one which is larger in size. It helps in re-establishing the operation and strengthens the overall operations by putting significant amount of resources. M4: Evaluation of exit and succession option From the above exit strategy it evaluated that sell to another business is appropriate option which can help to increase the organisational image and business activities by selling to others. The growth of any business depends on right decision which are taken by management, helps to increase the profitability. B-Landsconsulting organisation uses sell to other business strategy which helps in growth and success of existing business. With the help of this chosen organisation can get profits by selling and reduces the areas of potential conflicts which arises while running a business(Zhang and et. al., 2013). D4: Exit and succession option for small business and course of action For a business exit and succession plan are important which helps to prevent the business and using different strategy. In context to B-Lands Consultancy firm, management have different option to exit their business as business is not running properly and systematise due to which business is in failure situation(Ziari and et. al., 2012). So management has decided to adopt sell to another business option which helps to solve the problems and continue business by other person. Moreover, it has recommended that to make any decision there is need to analyse the information and discuss with employees who are working, helps to take right action. Income statement
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Company is coming profit in all year expect the just one. The last year profit is doubled as compare to the previous year which is a good sign to carry out the operation and effectively attract investors. Cash flow statement There is lot of risk which business has to be ready to take which are risk of competition and operating risk. Cash flow of the company shows that net cash inflow of the company is decreasing year by year. Company need to introduce some technique to improve them. CONCLUSION For the better understanding of report it has been evaluated that growth opportunity helps to enhance the performance of small and medium business as they seek the potential market to operate routine operations effectively. In involve building up determined strategy that leads to successful functioning of firm for which certain models like PESTLE analyses and Ansoff Matrix are used. It further encompasses the advantage of core competencies that leads to sustainable progress and growth of firm. Thus, the role of producing business plan helps in effective performance of firm and gain the deep insights about external market. Therefore, in case of the failure of business there are various exit options that need to be prominently determined by firm.
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