Planning for Growth: Analyzing Key Considerations, Evaluating Opportunities, and Assessing Funding Sources for Marshfield Bakery Limited

Planning for growth
Table of Contents

INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................4
P1 Analyze key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.........................................................................4
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix...................7
M1 Discuss the options for growth using a range of analytical frameworks to demonstrate the
understanding of competitive advantage within an organisational context................................8
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source............................................................................................................8
M2 Evaluate potential sources of funding and justification for the adoption of an appropriate
source of funding for a given organisational context................................................................10
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up a business..........................................................................................10
...................................................................................................................................................13
M3 Develop an appropriate and detailed business plan for growth and securing investment,
setting out strategic objectives, strategies and appropriate frameworks for achieving
objectives...................................................................................................................................13
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option..........................................................................................................14
M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations.............................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business growth plan is the statement that includes ambitions desired by the business for
future and also the targets set and goals desired by the company. It therefore considers the
present position of business, the place where business want to reach from future perspective and
also the plan that will help in achieving the vision. The report below will be prepared in
reference to the Marshfield bakery Limited incorporated on 13 January 2005 and is a private
limited company. The company therefore actively engaged in manufacture of rusks and biscuit
and preserved pastry goods and cakes. Company is currently operating with 68 directors (Miao,
2019). The report will cover the evaluation of growth opportunities by applying the Ansoff
growth vector matrix. An overview with respect to source of fund will also be covered in report
and this will also include some advantages and disadvantages associated with each source. A
well formulated business plan that will depict financial information and strategic objectives of
Marshfield Bakery Limited will also be covered in the report. The report will further cover the
entry and exit option s available with the company and negatives and positives associated with
each. The report will be therefore concluded by giving appropriate recommendations and
justifications.
TASK
P1 Analyze key considerations for evaluating growth opportunities and justify these
considerations within an organizational context.
Evaluating growth opportunities of Marshfield Bakery Limited will involve various
model that helps in better understanding of the way that will help in prioritizing company's
resources and obtain corrective action to solve and highlight the problems. Discussing each
approach in context to Marshfield Bakery Limited-
PESTLE ANALYSIS-
This analysis helps in evaluating the opportunities that is available outside the business
environment by including factors like political, economic, social, technological, legal and
environmental (Golitsyna, 2021). This will provide complete understanding of various elements
that can affect the business.
 Political- These factors have the tendency to deploy huge influence on the business and
also demonstrates the long term sustainability of business. Business environment