Planning for Growth: Evaluating Opportunities and Funding for Small Businesses - Desklib

This report explores growth opportunities and funding sources for small businesses, using the example of Kaffiene Café in the UK. It covers the use of the PESTLE framework to evaluate external conditions, the Ansoff Matrix to evaluate growth opportunities, and funding sources like bank loans and borrowing from family and friends. The report also discusses business plans and exit/succession options. Course code and college/university are not mentioned.

UNIT 42

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1) Consideration to evaluate growth opportunities within an organization context...............................3
P2) Evaluate growth opportunities with the implication of Ansoff Matrix..............................................5
TASK 2.......................................................................................................................................................7
P3) Discuss sources of funding for small business entities......................................................................7
TASK 3.......................................................................................................................................................9
Business plan...........................................................................................................................................9
TASK 4.....................................................................................................................................................12
P5) Discuss exit and succession options for small business along with advantages and disadvantages 12
CONCLUSION.........................................................................................................................................14
REFRENCES............................................................................................................................................15

INTRODUCTION
There are several growth opportunities which are available in the market for small and also for
the large commercial businesses but this is crucial for the managers are the leaders of the
respective organization in order to retake the size and scope of the growth and make essential
techniques and strategies in accordance to utilise those potential opportunities as well. In order to
do this there is a need to make effectual techniques and strategies that will provide assistance in
monitoring the development of the commercial business and enhancing the level of seals as well
as it will lead to the enhancement in the margin of profit. With the suitable as well as appropriate
planning entities of the business can create effective at optimum usage of the assets and
resources in the effective and proper way. The following report is based on the small café of
United Kingdom that offers various range of coffee products and beverages in order to meet the
preferences and desires of the consumer base and the organization is Kaffiene Café
(Bagherzadeh Kouhbanani, Ramezani Mehrian, and Padash, 2022). The respective organization
has adapted the culture of coffee which is also famous in various part of Australia and New
Zealand and the organization is basically situated in the 2 areas in London United Kingdom. In
addition to this management of the respective organization is focusing to move ahead and scale
the operations of business in accordance to enhance the consumer base and profitability for the
long period of time. Moreover to this the following report will cover about the techniques in
order to determine the potential opportunities of crow together with the utilization of different
framework. Also several different methods of getting the investment together with its limitations
and advantages will also be involved in the project report. Plan of business in order to expand the
operations of the businesses also mentioned in the respective report with the several choice of
closing up the operations of business as well. Furthermore planning of the development and
growth is really essential in case of encounter touring several different barriers and obstacles in
upcoming period of time in the effective way possible.

TASK 1
P1) Consideration to evaluate growth opportunities within an organization context
This has been evaluated that attaining development and growth opportunities the major goal for
all the commercial businesses (Bierbaum, Vincent, and Katz, 2022). In accordance to this they
are needed to find the potential choices which are there and available in the market place of the
organization. Through detecting the opportunities of growth this is crucial for the organization in
order to make the effectual plan which will assist the organization in accomplishing their desired
goals as well as objectives in the effective and efficient way. In addition to this PESTLE is the
framework that is majorly utilised by the various people with the particular goal of evaluating the
external conditions of the market area in which the organization is functioning. This basically
offers the brief data regarding the opportunities and problems of the external environment that
can be encounter by the business entity in order to scale the operations of the business in the
different part of the world. In relation to the respective organization this framework described
below in order to detect the opportunities and problems that are available in there external
atmosphere.
Political factors: This factor refers to the imposed policies of the government, stability of the
political parties, stability of the government, laws and policies that has the major influence over
the operations of the business and various more (Chou, 2022). In addition to this with the
alteration in the current parties of the and government politics, several different amendments are
done in the current laws and policies in accordance to that owners of the business are also needed
to alter their techniques as well as policies in according to that. In relation to the café
management are also influenced with the existing condition of the politics of United Kingdom.
And this has also been understood that the political situation of the United Kingdom is Currently
stable therefore this is beneficial for the commercial business in order to scale the operations in
the effective and efficient way.
Economical factors: This involves several different components which are forest exchange rate,
interest rate, inflation, return on investment, economic conditions and various more. In addition
to this at the time when launching the new operation of the business or functioning on the
existing one it is essential to evaluate that the economic situation of the nation is crucial. For
management of the café they’re extremely influenced with the existing situation of the
economics Of the nation in which the buying habits and power of the consumer has been
declined down.

Social factors: Social element shows the need of the dynamic train in the market of the
consumers attribute as well as characteristics and various more belongs to this category. In
context to the management of the respective organization they are required to modify their
approach of functioning in accordance to the alteration in the consumer preferences and taste. In
accordance to the existing situation they are focus on providing several different new services in
order to have the edge over their competitors in the market area (d Oliveira, and et.al., 2022).
Technological factors: Adaptation of the latest tech and automation in the operations of the
organization which leads to innovation and creativity of the business and accomplishment of
goals and objectives of the company in the effective and efficient way belongs to this category of
the framework (Hamdaoui, and et.al., 2022). In the existing situation technology has the very Ki
element of the commercial organization that also has the vital part in having the edge over the
competitors for the long period of time. In relation to the respective organization management
using several different online portals in order to market their brand as well as they have also
implemented latest equipment for serving their consumers in r best possible manner so that it can
assist them in increasing their goodwill as well assist will assist them in their long term
sustainability and success in the market area.
Legal factors: Legal element involves of several regulations and laws that are particularly
imposed by the legal and governmental authorities so that operations of the commercial business
can function in effective and smooth way. This is linked to the hello illegal free bird that is
mandatory to abide by all the commercial businesses and organization. In case of the café the
organization are also influenced with the compliances as well as rules of the nation and they are
needed to avoid all the policies which are linked to the safety and protection of their workers and
consumers, offering suitable environment of working and various more in order to function the
operations of business in the systematic as well as legal way.
Environmental factors: It refers to the adaptation of those activities that are friendly and
beneficial for the environment and this is also crucial for the organization in order to create the
optimistic reputation in their specific market area and in order to do this the management of the
respective organization need to take mandatory steps for the protection of the environment and
café need to follow every protocol that are imposed for the betterment of the environment for
declining the level of pollution as well as offering clean and safe are atmosphere to their
consumer base (Hao, and et.al., 2022).
P2) Evaluate growth opportunities with the implication of Ansoff Matrix
Ansoff growth matrix is the model of strategies that is made in order to evaluate the
opportunities of growth which are there in the market and industry. In addition to this there are
various of the methods of the expansion of the business but it is imperious in order to choose one

suitable method for attaining optimistic result in the upcoming period of time. In addition to this
business can scale through launching new services and product into the market area and also
through targeting new market place as well. In this respective framework offer several different
choice that can be utilised by the commercial business for scale their operation and this is
broadly utilised method for the goal of enlargement and scaling. in relation to the respective
organization they are needed to implement this method as this is useful in choosing the right
method of future development of the commercial business. So below are described the several
different techniques of respective framework in brief
Market penetration: This refers to the functioning the operations of the business by selling the
existing product and services to the consumer based in the current market area in which the
organization is performing since beginning. It is one of the most convenient method bad can
utilized by the organization as it does not require any new experience and research in it.
Organization can enhance their profitability and sales revenue through providing their consumer
base with several different reward points and compensation as well as different gates from there
buying which will lead to the enhancement in the goodwill of the organization and consumer
base that will be beneficial for the organization for the long period of time as well (Ivanov,
2022). Management of the respective organization can utilize this method through providing
their services and products to the existing consumer base at lower price which will assist them in
increasing their Sales revenue.
Product development: This method of the framework refers to the development of the new
product or the services in to the market area in order to meet the requirements and desires of the
consumer base of the organization in the existing market area and also modifying and altering
the existing current services and product as well. By this management of the respective café can
introduce a new product or service podder consumer base in order to increase their goodwill and
range of variety off the product which will assist them in there growth opportunities and success
as well as sustainability in the market area. In addition to this it is not at all convenient in
accordance to make a new product or service or modify the existing value and in order to do this
there is need to conduct in depth studies also.
Market development: this strategies means to the targeting the new consumer Best Buy scaling
operation in to the New market area through offering the consumer base with the existing
product which is the organization is already selling. Management need to focus on finding the
suitable market area and then make the appropriate techniques and strategies in order to track the
new clients in effective as well as efficient way. In relation to the café the company is

functioning currently add the 2 places of London and they are focusing on scale they are
functioning in to the Newmarket area in order to enhance the growth of their revenue in a
specific period of time (Mudau, and Mhangara, 2022).
Diversification: This strategy means to the selling of a new product or services to the new
consumer base in to the Newmarket area and this is known to be one of the riskiest technique
which the organization can implement in its business operations. In case of the café the business
can also focus on adopting this method yet this is known to be the risky but it is the profitable
strategy for the organization and in order to do this management can focus on providing new
segment of the goods and services to the new segment of there consumer base with the effectual
utilization of the strategies they can focus on accomplishing enormous success and stress
stability in the market area.
From the above mentioned discussion this has been evaluated that market development strategy
will be beneficial for the organization in order to accomplish there long term goals and success.
It will assist the organization and increasing their operation in to the Newmarket area which will
assist them in having new and more consumer ways that will lead to their long term growth and
profitability in the market area (Revington, and Wray, 2022).
TASK 2
P3) Discuss sources of funding for small business entities
Funds Phones are the vital element for all the commercial businesses and it is needed for
functioning several different operations and practices of the business in the efficient way. If the
organization is having low funds than this can be become difficult for the company in order to
function the operations of the business effectively. So this is the obligation of the owner of the
organization in order to poses sufficient amount of investment so that the practices of the
organization can be functioned in the regular way. In addition to this below are the few sources
of the investment that are linked with the several opportunities through the commercial business
can a tell funds for the expansion of the business and it is described below.
Bank Loan: In relation to the respective organization café can also get sufficient and required
amount of investment with the assistance of the bank loan for achieving the requirements and
needs of the expansion of the business.

 Advantages: Financial institutions and banks offer the loan for the commercial
business and its expansion at the affordable rate of interest and bank also offer the
facilities of EMI so that borrower can payback the amount in accordance to their
feasibility.
 Disadvantages: This is one of the time consuming technique in order to get the required
investment as there is lots of documentation and proper paperwork needed.
Family and friends: This is the another method in order to get the required investment in which
the owner of the business can borrow the capital and amount from their family as well as friend
on the low rate of interest.
 Advantages: This is one of the suitable and fasting method for the small organization in
which there is no need of any type of paperwork and the organization does not have to
provide any security as well.
 Disadvantages: This method is not authentic and it also involves other parties as well
which enhances the influence over the process of the business and this is also bit complex
to get the large investment of funds in this source.
In accordance to the above discussion management of the café can get the desire fund investment
from the bank loan which is known to be most convenient source as well as authentic.
Furthermore management are also focusing for scale the operation of their business and in order
to do that they required large investment and Bangalore is the only method which is best source
to get such type of the amount in the suitable way (Rydlewski, and et.al., 2022).
TASK 3
Business plan
Business plan is known to be the collection of various techniques in accordance to accomplish
the long term objectives as well it goals within a specific tiny. A commercial business can
conveniently encounter several different difficulties and barriers that will occur in their way of
growth and success. In relation to the café their plan of business is described below.
Executive Summary: The existing plan of the business involves various different steps that is
implemented in accordance to scale the operations of the business at the broad level. Kaffiene
Café is the small cafeteria that is situated in London that focus on providing different segment of

the coffee and beverages and they are basically now focusing to scale the business operation
globally.
Overview of company: The main goal of the organization is to offer top quality merchandise and
beverages to their consumer base at the lower rates and they are functioning at the 2 places in the
London and focus on enlarging their business as well in to the Newmarket area (Shah, David,
and Surawski III, 2022).
Mission and vision of company: The mission of the organization is to possess the trust as well as
loyalty of their consumer best for attaining success and sustainability for the long period of time.
Objective:
 to enhance the revenue of sales of the organization by 20% up to next year.
 to enlarge the business operation in more nation globally.
Market Analysis:
STP approach:
 Segmentation: In relation to the respective organization they implemented the
demographic segment in which they focus on separating there consumer waste into
various range on the foundation of the factors which are in level of income, gender age
and various more.
 Targeting: The main target of the respective organization is youth and teenager and the
people that basically belongs to the age of 16 to 35 (Tryba, Patzelt, and Breugst, 2022).
 Positioning: Management also implement several different techniques of promotion and
offer sufficient rewards and compensation to their consumers for increasing the
optimistic establishment in the market.
Situational analysis:
Strengths Weaknesses
 Goodwill and services of the
organization act as the major
restaurant for the respective company.
 Companies having low resources
which will put more constraint in their
growth and success so this act as the

major weakness.
Opportunities Threats
 Organization can have utilised
several opportunities of growing
into the Newmarket area around
the world which will assist them in
enhancing there revenue of sales
as well as profitability in the
market area (Vicino, 2022).
 Rivals and new entrants can act as the
major threat as it will lead to decline
down of the consumer base of the
organization.
Financial activities:
Marketing budget
Particulars 1st year 2nd year 3rd year 4th
year 5th year
Initial money 50000 9000 24000 30000 15000
Investment 21000 24000 30000 25000
Total 50000 30000 48000 60000 40000
Marketing
expenditures
Advertisement 1000 8000 3000 8000 5000

Sales promotion 2000 6000 3000 7000 5000
Direct marketing 9000 8000 3000 5000 8000
Total 12000 22000 9000 20000 18000
Available balance 38000 8000 39000 40000 22000
Risk plan: Management required to have required investment for meeting the
uncertainties of the business in the efficient and effective way.
TASK 4
P5) Discuss exit and succession options for small business along with advantages and
disadvantages
Exit options
Selling in open market: It refers to the selling of the business in the open market with the
assistance of auction and in this it can be done in order to get suitable and required investment
and capital as there are lot of rich and wealthy people can take part in the process of auction so
this can be done to sell the business at more cost.
 Advantages: Operations of the organization function in the consistent way and it does not
have the major influence over the existing reputation of the company.
 Disadvantages: Owner losses its authority of the business which is now given to the new
person.
Succession options:
Merger and acquisition: In this segment the commercial business merge with another
organization in order to enlarged and expand the business organization in to the Newmarket area
in or into the existing one (Xue, 2022).
 Advantages: This provide assistance and support an increasing the existing share of the
market for both the organization and also assist in increasing the level of goodwill in the
industry as well.

 Disadvantages: Merger can alter the reputation of the organization in the market area and
various of the people will also lead to get unemployed because of merging of the 2
organization.
From the above discussion it has been evaluated that the merger is known to be the suitable
choice for the respective organization as this will provide support to the organization in order to
grow

CONCLUSION
From the above report it has been determined that planning is the vital element at the time
when the commercial businesses focusing to enlarge their business organization. In addition to
the several different frameworks and models have been implemented for determining the
opportunities of the growth which are available in the market area for the organization. In
addition to this there are many choices from which the organization can get investment in funds
for enlargement and expansion of their business as well.

REFRENCES
Books and Journals
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growth to public education and workforce development. In Handbook on Smart
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Chou, Y.S., 2022. An Action Research of Online Collaborative Lesson Planning in Bilingual
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Shah, A.J., David, F.R. and Surawski III, Z.J., 2022. Does strategic planning help churches?: an
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Tryba, A., Patzelt, H. and Breugst, N., 2022. Knowledge Diversity and Venture Growth: The
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