Planning for Growth: Opportunities, Funding, and Strategic Objectives

PLANNING FOR GROWTH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Determine key consideration for examine growth opportunities by using Porter’s Generic
strategies......................................................................................................................................3
P2 Study opportunities for development by emphasing Ansoff Matrix......................................4
P3 Derive potential sources of funding available to businesses by describing its benefits and
drawbacks....................................................................................................................................5
P4 Establishing business plan for growth that includes strategic objectives...............................7
P5 Study exit or succession for SME'S by evaluating its advantages and disadvantages...........9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Planning for growth is refers as strategic organization practices through which owner of
organization plan and conducts in effective way to achieve organization objectives and goals
effectively (Chen and et.al, 2021). The report is based on Caffe Nero, which is situated in
London, UK and provide services of coffee to their customer in order to provide them better
quality of products for raising performance of organization. In this report will determine growth
opportunist for business by using Porter’s Generic framework and Ansoff Matrix for developing
organization. Also, study about their potential sources for financing by examine their benefits
and drawback that develop in business due to various circumstances. The business strategy is
taken into consideration for scaling organization and their exit, succession plan is also emphasize
in this for facilitating their advantages and disadvantages.
MAIN BODY
P1 Determine key consideration for examine growth opportunities by using Porter’s Generic
strategies
It is important for business to make sustainable growth in business to enhance their growth
and derives opportunities by earning profitability for business. In order to develop
opportunities there are different ways that help Caffe Nero shop to expands their business.
By using new technologies and make their products innovative helps organization to attract
more and more customer towards organization in respective manner. This is explained
below;
Capabilities- In regard to organization, it is essential for business to determine their
efficiency and derives capabilities in effective manner. By implementing into business plan
helps business to grow and raise their performance in productive manner by implementing
their skills and knowledge in organization for enhance business. To boost organization
productivity and profitability for organization helps business to achieve their goals and
objectives of organization effectively.
Core Competencies- By making effective use of technology and satisfies customer needs,
helps organization to survive in competitive world (Ali and Anwar, 2021). Also, derives
competitive advantage to business by emphasizing competency of business by performing
their function in effective manner and compete with their rivals by satisfying customer and
attracts more consumers towards their coffee shop.

Porter’s Generic Strategies
The framework helps business to grow and expands their organization, by implementing in
their coffee shop boost organization productivity and efficiency (Deshpande, 2021). In
accordance o enhance competitive benefits, it includes three strategies under this. That are
explained below;
Cost Leadership- In terms of organization, this strategy helps business to raise their
profitability by declining cost and enhance market share in effective manner. By
implementing this strategy helps business to expand their cost efficiency.
Differentiation strategy- In context to organization, make their products and services
more innovative and attractive that helps business to differentiate their products with other
competitors (Suartini, 2021). The differentiation helps in attracting more customer towards
organization by innovating and developing products into creative form that boost
organization productivity.
Focus Strategy- In respond to Caffe Nero, by focusing on particular sector or market of
business helps organization to growth their business and achieves sustainability growth of
business and attain profitability of business.
Differentiation focus strategy- By estimating market sector of business by differentiation
focusing on organization, helps business to growth their competitive spirit and enhance
their organization performance in effective manner to build organization profitability.
P2 Study opportunities for development by emphasing Ansoff Matrix
The model of Ansoff Vector Matrix helps business to growth and derive opportunities for
organization in effective manner. This approach is diversified by different factors that comes
under this. In order to derive opportunities for Caffe Nero by implementing this approaches
boost organization performance and productivity. It is determine below;
Market Penetration- In regard to organization, it determines by aiming at raising sales of
existing products to existing sector (Mukangai and Murigi, 2021). Through this developing their
market by focusing on raising sales of organization in effective manner. By this penetration of
market helps Caffe Nero to growth their business and emphasize opportunities for organization
in perspective manner.
Product Development- The business aiming on introducing new goods to an existing area of
organization that helps in enhancing product through which attracts customer and increase their