Planning for Growth in an Organization Context: Opportunities, Strategies, and Funding Sources

Planning for
Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
P1) Consideration to evaluate growth opportunities within an organization context ...........3
P2 Evaluate the opportunities for growth applying Ansoff growth vector matrix.................7
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source. .....................................................................................................8
P4 Designing a business plan for growth.............................................................................10
P5) Discuss exit and succession options for small business along with advantages and
disadvantages .......................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The main aim of planning for growth all the commercial business in order to set the entire
goals as well as objectives of the company in order to accomplish the business objectives
effectively. It also support in decision making in accordance to make the business minimise the
risk of uncertainties. There are several opportunities which are there in the market for all types of
business organisation but it is essential for business leaders to understand the range of growth
and make crucial strategies in accordance to meet the business opportunities. For this aim, there
is need to make effectual techniques that will assist in maintaining the growth of the business and
enhancing the sale as well as margin of profits (Calle-Vaquero, Garcia-Hernandez, and Mendoza
de Miguel, 2021). With the support of proper planning business firm can make optimal
utilisation of resources which are there in an effectual way. The following report is based on the
Kaffeine cafe which is a small cafeteria operating in UK. Cafe offers several range of beverages
and food items in order to satisfy the need of the consumers The following report will cover
about the determination of growth opportunities together with appropriate utilisation of Ansoff
Matrix . In addition to this, several sources of capital together with their disadvantages as well as
advantages are also been included in this report. Moreover to this, business plan for scaling will
also be mentioned in this report have several options of winding of company. Furthermore,
planning for growth is very essential in case of facing the uncertainties of future in an effectual
way.
TASK
P1) Consideration to evaluate growth opportunities within an organization context
It is evaluated that getting growth is the main purpose of all the business organisation. In
order to do this, company are needed to understand the growth opportunities which are there in
the market share. By understanding these opportunities of growth , it is convenient to make
appropriate plan in order to attain the desired goals of the company. Growth opportunities offers
wide scope to the commercial business in order evaluate the several profitable options in the
market area that is crucial for success of the business for long period of time. In addition to this,
PESTLE is the framework which is utilised with the aim of evaluating the external environment
of the company (Chen, and et.al., 2021). In case of the cafe Kaffeine, PESTLE analysis is
conducted below briefly:

 Political Factor – This factor includes all type of government policies, political stability
as well as rules and regulation which can impact the working of the firm. All the business
organisation need to follow as well as obey the policies that are made by the authorities
and they need to make their strategies and policies as well accordingly. In case of
Kaffeine, political conditions of the UK is stable so it is very much convenient for the
management to explore their more business opportunities in the marketplace in a
significant way.
 Economical Factor – This factor include components like interest rate, inflation, supply
as well as demand and many more. All the business firms need to consider the economic
situation of the nation in an effectual way. In case of Kaffeine, cafe is extremely
impacted with the current economic situation in buyers purchasing power has been lower
down due to the pandemic COVID -19. So, it has the negative effect on the current sales
of the company which is leading to low profitability.
 Social Factor – This factors shows the significance of consumer's personal attributes,
features in accordance to operate a business in the efficient and effective way. It involves
several components like attitude of the consumers, buying pattern, personality that
commonly impact the business in the effective way. In context to the Kaffeine,
management requires to modify their operational approach in accordance to the
purchasing habits of the consumers (Chigudu, and et.al., 2021). In today's time,
management should focus on providing take away and home delivery services to the
customers.
 Technological Factor – These elements are linked with the advancements in technology,
innovation and creativity in organisation. In current situation, role of technology is
crucial for organisation in order to get the edge over their competitors. In case of
Kaffeine, management utilises advance coffee machine and vending machine in order to
serve consumers in an appropriate manner. They are also needed to adopt advance
technology in order to offer more better services to their consumers.
 Legal Factors – Legal element includes various regulations, rules that are majorly made
by top level management in order to make the business run more smoothly. It is linked
with legal model that requires to obey by all the organisations. In relation to the Kaffeine,
management need to make sure that they are following all the norms regarding the