Planning for Growth: Analysis of Growth Opportunities and Funding Sources
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This paper discusses the key considerations for analyzing growth opportunities for New Car Deals and explores various sources of funds and their implications to the business. It also includes a business plan with financial information and strategic objectives.
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Running head: PLANNING FOR GROWTH Planning for Growth Name of the Student: Name of the University: Authorâs Note: Course ID:
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1PLANNING FOR GROWTH Table of Contents Introduction:...............................................................................................................................3 Company overview:...................................................................................................................3 Task 1:........................................................................................................................................3 Key considerations for analysis of growth opportunities:......................................................3 Task 2:........................................................................................................................................6 Sources of funds and their implications to business:.............................................................6 Task 3:......................................................................................................................................10 Business Plan including Financial Information and Strategic Objectives:..........................10 Mission.................................................................................................................................10 Vision...................................................................................................................................10 Aim.......................................................................................................................................10 Objectives.............................................................................................................................10 Marketing Budget.................................................................................................................11 Estimated Budget for Advertisement...................................................................................11 Projected Balance Sheets.....................................................................................................13 Successful Owner Strategies................................................................................................13 Task 4:......................................................................................................................................19 Exit strategy and Succession Options with Drawbacks and Benefits of Each Strategy:.....19 Major Reasons for Business Failure and its Prevention.......................................................19 Exit Routes for Successful Businesses.................................................................................20
2PLANNING FOR GROWTH Growth and Succession in Family Business........................................................................21 Conclusion:..............................................................................................................................22 References:...............................................................................................................................23 Bibliography.............................................................................................................................25
3PLANNING FOR GROWTH Introduction: SMEs are those organisations, which are initiating businesses and/or they are small and medium-sized organisations. They generally tend to have below 250 employees having average revenue ofÂŁ50 million. Moreover, the average balance sheet could not go beyond ÂŁ43 million in a year (Abdelkafi and TĂ€uscher 2016). This paper contains four different aspects. Various significant considerations are evaluated to identify growth opportunities for New Car Deals. After this, various sources of funding are analysed in the second segment. The third section would emphasise on designing the business plan for growth of the concerned organisation. Finally, different exit opportunities and procedures are discussed. Company overview: The chosen organisation for this assignment is New Car Deals. It is a family run business based on West Yorkshire in UK. It is a car leasing organisation having proud history of supplying new cars as well as vans across the nation, which is accessible and affordable for its customers (McKeever 2016). It is intending to diversify its van business by introducing specialised commercial vehicles. With the rise in customer awareness and personal leasing, the organisation is planning few new shops or offices with concentration on personal leasing along with advertising its services. This would help the organisation in developing reputation in the UK market. Task 1: Key considerations for analysis of growth opportunities: Competitive edge:
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5PLANNING FOR GROWTH ï·Threat of new entrants: This force implies the impediments of entry in the car leasing sector of UK. For small businesses like New Car Deals, the threat of new competitors could increase over time. ï·Threat of substitutes:It signifies the ability of the customers in choosing to apply various products. More precisely, the decision of the customers is not crucial for buying any product. The new entrepreneurs like New Car Deals would frequently unnoticed this threat entering and saying that they got the latest products in the absence of competition. ï·Competitive rivalry:This force is self-explanatory and it implies to the other organisation in the market with whom New Car Deals contend. Ansoff growth vector model: TheAnsoffgrowthvectormodelconstitutesofproductdevelopment,market penetration, diversification and product development. This method supports the organisations in choosing the appropriate products along with policy related to market growth. Market penetrationis deemed to be less risk, which is focused on selling the current products in current markets for creating market profitability. This could be obtained by developing marketing promotions and brand image along with different loyalty programs in innovative methods. Product developmentis observed to be a strategy that has a medium risk degree. It also encompass introduction of new products within the existing marketplaces. The new businesses or start-up of New Car Deals also attempts to increase product ranges along with developing its products in the target market.
6PLANNING FOR GROWTH Market developmentserves as an effective strategy in which the new business of New Car Deals offers there existing products within the new target market. The new business will focus on different consumer segments. However, the business success will be ensured through introduction of new products in their target market places. Diversificationstrategywillanalyseampleamountofriskinseveralstages. Moreover, a company requires accessing the assessment for diversifying with comparatively more resistant business success approaches (Shaheen, Chan and Micheaum 2015). For instance, New Car Deals can focus on making technology driven diversification in attaining huge consumer base. Task 2: Sources of funds and their implications to business: Sources of Finance Bank Loans Bank loans are considered as common finance source for all the small and medium sized companies and the new businesses can implement the same for taking short and long term loan. The amount of loan that the businesses can attain from the lenders is greatly relied on business performance (Ransbotham and Kiron 2017). This is the reason or which New Car Deals requires to show the needed documents on its business performance that encompass balance sheet, income statement, cash flow statement along with the future plans of the business. There are advantages as well as disadvantages related with taking bank loans and these are explained under: ï·It is suitable for medium and long term solutions ï·Arrangement fees along with interest rates are tax deductible
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7PLANNING FOR GROWTH ï·Offering loan repayments in time might develop credit score of the business ï·Bank loans are also considered as cheapest option in comparison to overdrafts along with credit cards in consideration to interest rates It has also been observed that taking bank loans can also have certain disadvantages for the business of New Car Deals and these are explained under: ï·It is not that flexible for short duration borrowing requirements ï·If the borrower does not pay for the loan in given time duration, the financial condition of the business will be at stake ï·Bank offers loans for lending purposes in different forms, for instance, existing and start-up businesses those have no assets and bank does not offer loan to them ï·In case the loan is available for payment and the New Car Deals does not pay for the same, the money lender might take different actions on the borrower ï·It is not suitable in cases in a situation where it is problematic to analyse the funding amount Crowd Funding McKeever (2016)explained that the crowd funding is termed as a process of funding in situation where a small amount is gathered from several people through online or internet medium.Moreover,crowdfundingialsotermedascrowdsourcingandthisfunding technique has several advantages those are explained below: ï·It is the fastest technique for finance raising without any fees ï·It is also an efficient technique in analysing the reaction and public opinions ï·The investors can also track the business progress that is funded by them ï·Investors might also get loyal to the new business through his financing technique
8PLANNING FOR GROWTH ï·It is also positioned as an easy financing source without having to struggle as in case of bank owns and traditional funding This funding technique also has certain disadvantages those must be considered by New Car Deals, these are explained below: ï·Not all the new businesses can implementing crowd funding system ï·In case the target amount is not attained, the investors might take their invested amount back disrupting the operations of the new business ï·A new businessthat has limited network, social media existence and lesser products to offer might find it difficult to get associated with the system of crowd funding Peer to Peer Funding McKeever (2016)indicated that peer-to-peer (P2P) is a process of lending in the debt financing process that supports the individuals to lend and borrow amount devoid of official financial institutionâs use like an intermediate. Moreover, this lending process is also considered as social or crowd lending. P2P lending is the process of money lending with less use of credit union or any traditional financial institutions. Moreover, in case of this lending process there are low interest rates and the borrower also remains anonymous to its lenders where they cannot contact directly. There are certain disadvantages related with this funding technique those must be monitored by New Car Deals those are elaborated below: ï·High interest rate can be experienced in this finding technique ï·There is a lack of liquidity in this lending process ï·There is no tax free interest rate in this lending process Angel Finance Business investment through angel finance can offer the equity money makers with the required sum of money along with direction from skilled entrepreneurs. In case any individual or business is searching for financial advice along with direction from skilled
9PLANNING FOR GROWTH investors, angel finance is effective. There are certain advantages of this financing technique that is explained under: ï·The angel investor is effective source of attaining start-up funds in comparison to capture capital organization ï·This financing does not involve any debt financing ï·This financing process does not require monthly interest payments ï·There are certain disadvantages of angel finance that must be considered by New Car Deals: ï·Angel investors can offer better guidance and most of them might generate demands on company control ï·Angel investors are tougher to contact and research in comparison to venture capital companies Venture Finance McKeever (2016)elaborated that venture capital is the financing process that offers investors with enough financial support to the start-up and new small businesses such as New Car Deals those are supposed to have an extended term growth potential. Moreover, venture capital generally arrives from affluent investors, banks and financial institutions. There are several advantages and disadvantages related with financing through venture capital and the advantages are explained below: ï·Venture capital financing might offer financial support to the small businesses and start-ups with considerable consultation along with guidance source ï·Venture capitalists are generally better connected within the community of the businesses Disadvantages those must be monitored by New Car Deals are elaborated below: ï·Loss of control
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10PLANNING FOR GROWTH ï·Status of minority ownership Task 3: Business Plan including Financial Information and Strategic Objectives: Mission New Car Deals is a car leasing organisation having proud history of supplying new cars as well as vans across the nation, which is accessible and affordable for its customers. It is intending to diversify its van business by introducing specialised commercial vehicles (Macaulay 2018). Vision Vision of New Car Deals is to increase customer awareness and personal leasing focused on which the organisation is planning few new shops or offices with concentration on personal leasing along with advertising its services. This would help the organisation in developing reputation in the UK market. Aim Aim of the business of New Car Deals is to focus on upgrading its small and medium sized business into international one though offering quality products. Objectives Several effective business objectives set by New Car Deals are explained below: ï·To boost profit margin by 12% fromÂŁ12,217,517 in 2017 toÂŁ13,439,268 by June 2019 ï·To meet the anticipations of consumers in offering top quality car products ï·To offer a broad range of products through offering varieties of car products
11PLANNING FOR GROWTH ï·To increase consumer base by 11% along with consumer retention and loyalty by the end of 2019 ï·To develop good reputation as âone-stop-shopâ for the car products Marketing Budget Estimate marketing budget for the proposed business- 2018/2019 Sales forecast for 2018/ 2019 ProductsSales Forecast FoodsÂŁ5,579,756 DrinksÂŁ4,460,312 OthersÂŁ3,399,200 Total Sales ForecastÂŁ13,439,268 Estimated Budget for Advertisement Marketing AreasEstimated amount ResearchÂŁ60,563 CommunicationÂŁ55,654 1st Quarter2nd Quarter3rd Quarter4th Quarter 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 2,250,550 4,539,345 5,076,741 5,658,632 Ades Total Sales Forecast for 2018/2019 Ades Total Sales Forecast for 2018/2019
12PLANNING FOR GROWTH Total estimated marketing budgetÂŁ116,217 Total sales forecastÂŁ13,439,268 Parentage of estimated budget against sales forecast 2.21% 13,439,268 116,217 Estimated Budget against Sales Forecast Sales Forecast Estimated Budget Marketing Budget for New Car Deals (2018/ 2019) Research areas 2018/2019 1stQuarter2ndQuarter3rdQuarter4thQuarterTotal New productsÂŁ3,777ÂŁ2,560ÂŁ4,369ÂŁ4,404ÂŁ15,110 MarketÂŁ2,744ÂŁ3,395ÂŁ3,568ÂŁ3948ÂŁ13,655 CustomersÂŁ1,642ÂŁ2,155ÂŁ3,460ÂŁ4,498ÂŁ11,755 SalesÂŁ2,244ÂŁ2,599ÂŁ2,963ÂŁ3,149ÂŁ10,955 OthersÂŁ1,266ÂŁ1,629ÂŁ2,177ÂŁ3,976ÂŁ9,048
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13PLANNING FOR GROWTH Total research ÂŁ60,563 Communicatio n 2018/2019 1stQuarter2ndQuarter3rdQuarter4thQuarterTotal Online promotions ÂŁ2,095ÂŁ2,269ÂŁ2,937ÂŁ3,576ÂŁ8,782 Radio AdsÂŁ1,365ÂŁ1,712ÂŁ1,801ÂŁ1,088ÂŁ5,966 TV AdsÂŁ1,456ÂŁ1,864ÂŁ1,975ÂŁ1,638ÂŁ6,933 Newspaper AdsÂŁ1,347ÂŁ1,625ÂŁ1,937ÂŁ1,683ÂŁ6,592 Leaflet distribution ÂŁ1,578ÂŁ1,738ÂŁ2,066ÂŁ2,486ÂŁ7,868 Magazine published ÂŁ1,349ÂŁ1,572ÂŁ1,599ÂŁ2,079ÂŁ6,599 OthersÂŁ3,199ÂŁ3,357ÂŁ3,421ÂŁ2,937ÂŁ12,914 Total communication ÂŁ55,654 Projected Balance Sheets As December 2018 (ÂŁ) As December 2019 (ÂŁ) As December 2020 (ÂŁ) Net worth Working Capital ÂŁ1,000,000 ÂŁ800,000 ÂŁ1,500,000 ÂŁ850,000 ÂŁ1,800,000 ÂŁ880,000
14PLANNING FOR GROWTH Other assetsÂŁ200,000ÂŁ250,000ÂŁ270,000 Total AssetsÂŁ2,000,000ÂŁ2,600,000ÂŁ2,950,000 Trade creditor Long-term liabilities Short-term liabilities ÂŁ850,000 ÂŁ300,000 ÂŁ310,000 ÂŁ753,000 ÂŁ285,000 ÂŁ278,000 ÂŁ655,000 ÂŁ265,000 ÂŁ255,000 Total liabilitiesÂŁ1,460,000.00ÂŁ1,316,000ÂŁ1,175,000 Successful Owner Strategies The major challenge for the entrepreneurs of New Car Deals is to attain competitive advantages and maintain its business in the market. For this reason, it is important for them to take efficient or exceptional strategies or marketing to attain success (Kohler 2015). The multiple along with single marketing strategies might be suitable for the start-up and new entrepreneurship business. Such effective marketing strategies are implemented under: ï·Segmentation for Business, Target Market-A marketing strategy that distributes target consumers in certain groups through focussing on the needs or expectations that is referred by the segmentation: ï·TargetingProposedBusiness-Targetingisconsideredasspecificconsumer expectations through identifying their specific needs and demands. Customization strategy, differentiated strategy along with un-differentiated strategy those are three distinct strategy types (Kesting and GĂŒnzel-Jensen 2015). New Car Deals will use differentiated and multi-segment marketing strategies. The target market for the company will be men and women long with children as their target consumer segments.
15PLANNING FOR GROWTH
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16PLANNING FOR GROWTH ï·Positioning-The new start up business will initiate its operations in February 2018 through investing greatly on training and development programs. Low product prices Low service ranges Diagram:Positioning map High customer satisfaction Low customers service High ranges of services February 2018 Moreattractive price with promotions December 2018 (Ades) New car Importer Jesada Panich (July, 2018)
17PLANNING FOR GROWTH ï·Growth Approaches for Anticipated Strategies-Anssoff matrix is segmented as growth strategic model and focussed on same product-market combination matrix is indicated below: Markets (target groups ) ProductsPresentNew Present NewCarDealsbusinesswill implement the market penetration in ordertoattractnewcustomers segment along with competing with business rivals (Kavadias, Ladas and Loch 2016). NewCarDealswillapplythe marketdevelopmentthrough considering several target groups encompassing new segments and new users. New NewCarDealswillimproveits existingproductsthrough innovations. NewCarDealswillexpand nearbyproductsthrough controlling value chain along with thedownwardsandupwards lateral. ï·Scott and Bruceâ model used in the proposed business plan:New Car Deals needs to follow five stages that are represented in the table and figure below.
18PLANNING FOR GROWTH Five stagesProposed Business GrowthPotential Crisis 1-5th monthsAttaining growth that is suitableIncreased competition 6-11th monthsprofit and loss balanceResource shortage 12-17th monthsMaking sure of the available resourcesEfficiency in the supply and demand 18-23th monthsAttaining the profit levelPressureonthe management 24-29th monthsAttaining suitable business performanceIncreasedstrategic thinking ï·Guerrilla Marketing:Due to low marjrting costs of New Car Deals, this marketing strategy can be implemented in the business. Moreover, this new business can develop its operations through targeting its potential consumers by means of this marketing strategy implementation (Esposito, Tse and Soufan 2017). Guerrilla marketing policy can be implemented in several forms in New Car Deals that can be through street branding, forehead marketing, word-of-mouth marketing, covered advertisements in the form of postal letters and positing advertisements n trains and bus stops. ï·Sponsorship marketing:Sponsorship marketing strategy can also be implemented by New Car Deals. The new business can join in several social events, football and cricket match along with national and international trade fair in order to improve and promote its brand image (Goulding et al. 2015). ï·Viral Marketing:Vital marketing can be a process of promotion that can be implemented by New Car Deals. The new business can join in several social events, football and cricket match along with national and international trade fair in order to improve and promote its brand image (De Anca and Vega 2016). Moreover, viral
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19PLANNING FOR GROWTH marjting can also be implemented by the new business that can spread effectively among its potential consumers and few effective viral marketing approaches are explained below: ï·Social Media Marketing:Several social media approaches can also be implemented by New Car Deals business that includes Twitter, Facebook and You Tube in order to target the local communities along with involving them in the business. It is also deemed that New Car Deals can target all its potential consumers through employing social media (Heald 2018). ï·Email marketing:The proposed business of New Car Deals can attain emails of all its potential consumers from the third parties or individuals in particular in order to communicatepromotionalmessagesregardingtheproductsbeingofferedby consumers. ï·Mobile Devices:New Car Deals business can also use mobile devices such as smartphones in order to communicate with its consumers effectively along with sending necessary information to them regarding their product ranges (Engelken et al. 2016). Marketing mix strategy for the proposed business's marketing 4 P'sAnticipated development ProductsNew Car Deals will increase all its product ranges by next five months of initiating its business. PricesPrices will be controlled and analysed timely within supply and demand chains. PlacesIf New Car Deals attains success in the first year, it will boost its operation in distinct areas of London (De 2018). PromotionNew Car Deals will offer promotions and discounts at some time relied
20PLANNING FOR GROWTH on customer purchasing process. Task4: Exit strategy and Succession Options with Drawbacks and Benefits of Each Strategy:ï·Liquidation:For existing business, liquidation process can be employed by New Car Deals. This exit strategy can be defined as a process of inventory selling of the business at a huge discount for generating cash. Liquidation advantages are that it is simple and can be completed rapidly (Bocken and Short 2016). Disadvantages of liquidation exit strategy are that it can offer lowest investment return and for this reason the creditors and the investors are not satisfied. ï·MaintainingtheBusinessinFamily-Mostofthebusinessownersconsider maintaining their business in its family in order to make sure of legacy lives. Advantages of such exist strategy is that it can generate smooth alteration through training a family successor. However, disadvantage of this exist strategy is that implementation of tis succession planning can be quite complex (Burns 2016). ï·Selling Business to Managers and Employees:Managers or the owners of small businesscanconsiderpurchasingbusinessof theNewCar Deals.Advantages associated with this exit process are that it can organize a long term buyout by the workers which can generate loyalty. However, disadvantages of such exist strategy is that employees might not be effectively skilled in operating the business. Major Reasons for Business Failure and its Prevention A high fraction of start-up businesses are deemed to face failure and there are external and internal factors those result in failure of businesses. Sound competitive edge ensures future growth and success of the organisation. As New Car Deals is a small business, it
21PLANNING FOR GROWTH contains few features and from them, it is possible to be turned in competitive edge. Such features constitute of the products, business, customers and competition. However, at the time of embracing digital and new technologies, New Car Deals would encounter different challenges and opportunities. However, it has an opportunity to undertake protest on its rivals by maintain agility in implementing new solutions (Cherubini, Iasevoli and Michelini 2015). In operating businesses, New Car Deals must consider the external factors that can cause business failure includes rapid technologies development, political concerns like instability and uncertainty, currency and economic fluctuation and legal changes. In addition, certain internal factors might also impact successful business of New Car Deals such as lack of fund, management, staff and skills and improper business location. For ensuring business success, New Car Deals must focus on implementing effective business strategy for attracting consumers and competing with its business rivals in the marketplace. Exit Routes for Successful Businesses In case the owners of the business of New Car Deals consider exiting from the business, certain likely exit routes might be considered for making the business successful. It is necessary for the company to transfer the business to the family members. Decision can also be taken to sell the business by the owners through implementing ESOP (Employee Stock Ownership Plan). Moreover, the business can also be sold to the third party individuals or the co-owners of the new business which can facilitate in attaining success. It is considered important for the business of New Car Deals to consider IPO (Initial Public Offering) those wish to sell their business (Cook and Bahles 2017). Growth and Succession in Family Business Consideration of growth impacts family business: In case a family maintains business, the share of New Car Deals business might turn out to be valuable assets for the family members.
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22PLANNING FOR GROWTH There are certain considerations for family business which impacts the family business in the following manner. ï·Long odds against long-term survival:Most of the families observe their businesses to survive in upcoming years and the statistics disclose that such changes do not support long term family succession (Bereznoi 2015). More than 30% of the family businesses survive in future and almost 12% of this business will be feasible and for this reason, long term survival of the family business is affected. ï·Hiring Standards:The family members might observe that business importance can be explained in several manners. For ensuring success of New Car Deals business, it is important to develop standards for employing suitable family members. In addition, dailyperformanceanalysismustbeconductedtoevaluatewhetherthefamily members are running the business in a better manner. ï·EffectivePractices:Forallthebusinessorganizations,effectivepracticesare important in sustaining its success. The family business of New Car Deals must accept the set effective practices such as developing business and strategic plan, suitablemanagementstructure,dailymanagementmeetingsandperformance evaluation (Clinton and Whisnant 2019). ï·Succession planning for family business: For new businesses like New Car Deals, developingsuccessionplanningisagreatchallengeforthebusinessowners. Succession planning can be an effective opportunity in enhancing opportunities along with developing a multi-generation company. This presents the mission or values of the family that can facilitate in managing business over years. More than 30% of family business will survive in upcoming years and 12% are feasible in the upcoming years. Research indicates that business failures can basically be outlined to single factor and this is an n unsuccessful lack of succession panning of family business.
23PLANNING FOR GROWTH Conclusion: This paper explained four different aspects and various significant considerations are evaluated to identify growth opportunities for New Car Deals. It is revealed from the paper that New Car Deals could develop competitive edge for small business; they would be able to trade products and services easily and profitably. However, sound competitive edge ensures futuregrowthandsuccessoftheorganisation.Moreover,NewCarDealswilluse differentiated and multi-segment marketing strategies. The target market for the company will be men and women long with children as their target consumer segments.New Car Deals business will implement the market penetration in order to attract new customers segment along with competing with business rivals.In case the owners of the business of New Car Deals consider exiting from the business, certain likely exit routes might be considered for making the business successful. It is considered important for the business of New Car Deals to consider IPO (Initial Public Offering) those wish to sell their business.
24PLANNING FOR GROWTH References: Abdelkafi, N. and TÀuscher, K., 2016. Business models for sustainability from a system dynamics perspective.Organization & Environment,29(1), pp.74-96. Bereznoi, A., 2015. Busisness model innovation in corporate competitive strategy.Problems of Economic Transition,57(8), pp.14-33. Bocken,N.M.andShort,S.W.,2016.Towardsasufficiency-drivenbusinessmodel: Experiencesandopportunities.EnvironmentalInnovationandSocietalTransitions,18, pp.41-61. Burns, P., 2016.Entrepreneurship and small business. Palgrave Macmillan Limited. Cherubini, S., Iasevoli, G. and Michelini, L., 2015. Product-service systems in the electric car industry: critical success factors in marketing.Journal of Cleaner Production,97, pp.40-49. Clinton,L.andWhisnant,R.,2019.BusinessModelInnovationsforSustainability. InManaging Sustainable Business(pp. 467-507). Springer, Dordrecht. Cook, G. and Bahles, M., 2017, May. Changing Motives towards Cars in the Younger Generation. InProceedings of the 17th International Joint Conference on Central and Eastern Europe in the Changing Business Environment(pp. 9-20). De Anca, C. and Vega, A.V., 2016.Managing diversity in the global organization: Creating new Business values. Springer. De, S., 2018.Next-Gen Business Models for the Automotive Industry for Connected Cars and Services(No. 2018-01-0045). SAE Technical Paper. Engelken, M., Römer, B., Drescher, M., Welpe, I.M. and Picot, A., 2016. Comparing drivers, barriers, and opportunities of business models for renewable energies: A review.Renewable and Sustainable Energy Reviews,60, pp.795-809.
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26PLANNING FOR GROWTH Bibliography Ransbotham, S. and Kiron, D., 2017. Analytics as a source of business innovation.MIT Sloan Management Review,58(3). Shaheen, S.A., Chan,N.D. and Micheaux, H., 2015. One-way carsharingâs evolution and operator perspectives from the Americas.Transportation,42(3), pp.519-536. Stamm, D. and Riggs, W., 2018. 6 Real estate and new mobility.Disruptive Transport: Driverless Cars, Transport Innovation and the Sustainable City of Tomorrow. Svahn,F.,Mathiassen,L.andLindgren,R.,2017.EmbracingDigitalInnovationin Incumbent Firms: How Volvo Cars Managed Competing Concerns.Mis Quarterly,41(1). TĂ€uscher, K. and Laudien, S.M., 2018. Understanding platform business models: A mixed methods study of marketplaces.European Management Journal,36(3), pp.319-329. TĂ€uscher, K. and Laudien, S.M., 2018. Understanding platform business models: A mixed methods study of marketplaces.European Management Journal,36(3), pp.319-329. Teece, D.J., 2018. Business models and dynamic capabilities.Long Range Planning,51(1), pp.40-49. Ward, J., 2016.Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer. Wells, P., 2017. Alternative business models for a sustainable automotive industry. InSystem Innovation for Sustainability 1(pp. 90-108). Routledge.