Planning for Growth

Planning for Growth

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
Task 1.........................................................................................................................................3
Growth options for company.................................................................................................3
Assessing several methods by which organizations use the funding and the time when such
sources must be used..............................................................................................................6
Task 2.........................................................................................................................................7
Business plan..........................................................................................................................7
Task 3.......................................................................................................................................12
Exit strategy.........................................................................................................................12
CONCLUSION........................................................................................................................13
REFERENCES.........................................................................................................................15

INTRODUCTION
Planning for growth is basically refers to the formation of the strategies which
provides support to the companies in their growth and development. This report is based
upon the Eagle Eye Solution company, which is one of the most emerging small and medium
enterprise (SME) which is based in UK. It is the SaaS marketing technology enterprise which
provides assistance to the business in creating a real time connection in order to retain and
attract more customers with the help of digital promotion and other loyalty based services. In
this report, the different growth options being available to the SME will be projected. The
Ansoff growth matrix is also applied to assess the growth options which are available to the
company that will assist in boosting the business of the Eagle Eye company. It also covers the
different sources of funding that company can access will also be analysed. In addition to
this, the report will focus on the development of the business plan that will assist the
company in channelizing the various options available for growth as stated in the earlier part.
At last, the different types of exit and succession strategies are discussed.
Task 1
Growth options for company
Growth is indicated as upgrading the capability of the organization in regard to raising
its business turnover. It becomes important for the organization to investigate distinctive
growth alternatives that can bolster the sales target of organization. Eagle Eye Solutions deals
in IT products and this sector is among the key leading business sector all across the globe.
McKinsey matrix
This matrix is a diversified tool which is designed to access the growth choices
accessible for the organization (Pessima and Dietz, 2019). IT area developing as a leading
segment of the business condition which itself permits organization to improve the business
possibilities and abilities. This model spreads various viewpoints and aspects that can be
anticipated in the points given below. all of these components give a reasonable overview
about the development opportunities organization can carry in market.
Long run growth rate
IT sector is developing as among the main business environment division. The
tremendous item demand in industry permits organization to engage in the long run growth
rate prevailing in the market. As of now the segment is rising at a growth pace of IT sector in

UK is around over 5% in existing time which will additionally grow over the period as the
business create more items in demand.
Industry Size
The sector has risen in the past 2 decades because of improvement of data innovation
all over the globe. The industry has created the income worth 2.302 billion Pound. This can
be determined as a compelling market value of any industry in United Kingdom. The
segment will develop at progressively aggressive rate according to the different perspectives
of all the distinctive market analytics.
Product life cycle
This business is among the most rising business environment segment which permits it to be
a part of start category in item life cycle (Vartsaba, Sivitska and Filonych, 2018). The
classification signifies that organizations part of the market sector has a great potential of
developing in the market at present as well as in the future. The future of businesses has been
sharp towards the data innovation technology and products. This will additionally enhance
the growth potential of the Eagle Eye Solution in future.
Other than the factors which are stated above, there are various other factors as well
such as increase in demand, changing market trends, increasing dependency on the IT
solutions and so on have a huge impact over the growth opportunities of the company in the
future.
Ansoff Growth Matrix
Growth basically is a strategic position of the business entity in the market which is
achieved by exercising and implementing various business strategies that can result into
attracting the potential customers for the purpose of buying the product and services of the
company (Amelung, Himmler and Stein, 2017). The Ansoff growth matrix provides various
options to the businesses for the achieving growth. This matrix determines the best strategy
for the purpose of increasing the revenue of the company. There are four strategies that can
be implemented by the Eagle Eye Solution as per the business requirement and other
variables.
Market Penetration