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Marketing Plan for Clif Bar & Company

Added on - 08 Dec 2020

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Planning For Growth
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key considerations for evaluating growth opportunities.......................................................1P2 Opportunities for growth applying Ansoff’s growth vector matrix......................................3TASK 2............................................................................................................................................4P3 The potential sources of funding available to businesses and discuss benefits anddrawbacks of each source............................................................................................................4TASK 3............................................................................................................................................7P4 Designing business plan for growth of organisation..............................................................7TASK 4............................................................................................................................................9P5 Exit or succession options for a small business explaining the benefits and drawbacks ofeach option..................................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIn current scenario, planning is consider as an important activity through which firm settheir entire task in an systematic way. With the help of effective planning firm easily make theirprocess smooth and appropriate as well. Along with this, adoption of new and innovative policiesand procedures also contribute in capturing larger market share form its rivals. It refer tosystematic ways through which company attain set goals and objectives. In this context, there arenumber of benefits of planning which help in formulating business activities and it directlyimpact on its growth level as well (Barbour and Deakin, 2012). Current report is based on ClifBar & Company, is an American firm which provide organic food and drinks to number ofcustomers. In this, the main aim of this company is to enhance their growth by using digitaltechnologies. This project discussed about growth opportunities to business organization ismentioned. Application of Ansoff's growth matrix is also discussed in this project which mayhelps in expanding business activities in market place. In addition of this, advantage anddisadvantage of sources of funding is also summarised. This will aid in accomplishing desirablegoals and objectives.TASK 1P1 Key considerations for evaluating growth opportunitiesClif Bar & Company is an American firm as they provide energy drinks to customers inorder to attain their satisfaction level. Along with this, the main aim of company is to enhancetheir profitability level by using new and innovative products. For this, firm effectively evaluatecustomers needs and wants to manufacture quality products and services. With the help of thiscompany capture larger market share form its rivals and also get competitive edge. Along withthis, Clif Bar & Company make quality products and services to invite large number ofcustomers which may rise profitability level at market place as compare to its rivals. In additionof this, effective planning for growth will provide support to company. By this, they implementdigital technologies within their operational activities for attaining customers attention towardsits products and services (Brinckmann, Grichnik and Kapsa, 2010). This will directly contributein capturing larger market share from its rivals. Proper planning for growth is more important forcompany which consider various activities such as source of funding, technologies, currentmarket trends and many more. All this helps in providing opportunities to firm in which theymake as well as develop policies and procedures. By this workers get motivated and also guide1
them that how to implement new products development for attaining higher success at marketplace (Burton, 2010). Therefore, they easily execute their business activities and cater customersdemand in an appropriate frame. In this context there are some growth opportunities in marketwhich help Clif Bar & Company to enhance productivity level at market place:Competitive edge:It is important for company to make an effective plan to implementnew and innovative technologies within their business activities with the purpose ofattaining competitive advantage at market place. By using advance technologies, Clif Bar& Company enhance their quality of the products at market place. In this, everydepartment having opportunities to use new and innovative marketing tools such asFacebook, Social media and many more to interact with their customers to influence themto buy company products and services. On the other side another department such asoperational, human resource all these may helps in attaining set goals and objectives in anappropriate way. This will contribute in attaining competitive advantage from itscompetitors.Innovative products and services:In toady's time, implementation of concept ofdigitalisation helps in enhancing relationship with workers and customers in order toestablished positive image at market place. With the help of this company producequality products and services according customers taste and preferences (Chapin, 2012).Along with this creation of innovative ideas and ways to serve their quality services totarget customers which may directly contribute in enhancing profitability level of thecompany. As Clif Bar & Company use online platform to sale their quality drinks whichdirectly contribute in enhancing opportunities to attaining growth level at marketplace.Collaboration:It is one of the important element in which number of growthopportunities are there which help company easily enhance their profitability level. Itincludes acquisition strategic alliance, joint ventures, merger and many more. In thiscompany establish their competitive place at market place. For this, company use newand innovative technology within their activities to establishing set goals and objectivesin an appropriate time frame.All these are more appropriate consideration which may provide support to company toenhance their profitability level at market (Christofakis and Papadaskalopoulos, 2011). By2
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