Planning for Growth: Evaluating Key Factors, Opportunities, Funding Sources, and Business Plan for Press London

Planning
For Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Evaluate key factors for assess the growth opportunities and justify these considerations...3
P2 Evaluate the opportunities for growth applying ANSOFF growth vector matrix.................6
P3 Potential sources of funding and advantage & disadvantage of sources -.............................7
P4 Evaluating the Business Plan -............................................................................................10
P5 Assess Exit and succession planning with their advantages and disadvantages -.............12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Planning is defined as the process which enables an organization to achieve goals and
objectives. Planning involves future planning and creative thinking to make business aims and
objectives. It helps the businesses to identify the goals clearly so that the managers can find
methods and solutions to complete them. It helps businesses to identify the strengths and
weaknesses, planning also helps in overcoming the weaknesses. This report is on PRESS
London, co founded by Georgie and Ed in 2014, headquartered in London, UK. Today the
company is working with over 700 independent stockists all over the UK. The company creates
super fresh, nutrient-dense cold pressed juices and healthy drinks. Business growth planning is
important for all types of businesses (Ng, 2018). In most of the developing economies, SMEs
improve the employment rate. Because when big industries reduce jobs small industries keep
creating more jobs.
MAIN BODY
P1 Evaluate key factors for assess the growth opportunities and justify these considerations
To evaluate the growth opportunity for Press London , this report will take the help of
models and framework to analyze the business growth such as Porter's Generic strategies,
PESTEL Analysis and BCG Matrix of the company. Here are the models and framework
discussed below-
Porter's Generic Strategies
This strategy was propounded by Michael Porter in 1985. It argues that “ understanding
the competitive forces”. It is a strategy that a company could use to gain competitive
advantage(Morison, I., 2020). Its set out to uncover the ways companies maintain long term
advantages over their competitors. In context of Press London , the model are discussed below-
 Cost leadership – The first among the five is cost leadership and it allows a competitive
edge by influencing cost of production. In cost leadership, the company becomes the low

cost producer in the industry. In context of Press London , the main point is to keep the
companies cost low. And here the lowest cost does not mean the lowest price. With this
strategy the company can successfully have efficient logistics and low cost when it comes
to have materials and labor (Dodds, and et, al., 2018). By keeping the cost as low as
possible, it will help to the enhance the growth of the business.
 Differentiation – It is a strategy in which the organizations seeks to distinguish itself
from competitors through the quality of its products or services. The company can apply
this strategy to differentiate the products or services the company have to identify the
present suppliers of the company , technologies and innovations to increase the growth of
the company.
 Cost focus strategy - This strategy focus on a particular market or segment which tries
to attract customers on the basis of pricing(Bagheri, and et, al., 2018). In this the
companies strategy is to develop market and to sell a specific product to a specific group
of segments of customers. Company can maximize their penetration with the help of this
strategy.
 Differentiation focus strategy - This is first type of focus strategy that mainly
concentrate on developing a differentiated product for specific market segment. It fulfills
the demand of a narrow segment of market. Company can use this strategy by
differentiate their products from competitors in a certain market .
PESTEL Analysis
It is a ideology or tool used by marketers to analyze or monitor the external and macro
environment forces facing an organization . Is is often used as a broad fact finding activity. It
helps in strategic decision making.
 Political factors - It usually relates to laws and regulations which are driven by
government actions and policies. PRESS London is a UK based company. UK
Government is playing a major role in stopping corruption. It includes tax policy, rules